We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?
How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?Anonymous commented
My biggest 2 clients treat calls as leads and I am missing them on Bing. We need to optimise the campaigns based on calls and not just based on clicks.
Also, calls also mean, I should be able to integrate 3rd party call tracking which will bring more insights & meaning to advertise on Bing.
My clients very much call dependent. 70% of their leads are calls. I understand the search volume on mobile devices for Bing but the visibility of tracking these calls as leads is missing at the moment which is impacting our strategies.
And, on Google, we treat calls as leads if the duration is more than 60 seconds and I assume i don't have to go granular.
Hope this helps to bring this conversion type live.
Thanks for your input and interest. This functionality will be available before the end of the year.