We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.Anonymous commented
Google Adwords provide all the important dimensions in the click performance report as opposed to other aggregative reports which have limitations in the types of dimensions that can be pulled together.
For example, in the aggregative reports there is no option to looks at the data with both country and keyword dimensions or keyword and ad dimensions.
This capability is enabled only when using the raw data click level reports.
We use Adwords click performance report in our internal ETL process which joins data from several different sources.
Adding this type of report to Bing would be amazing for us as we are looking to grow this channel even more.