We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.Attribution Vendor commented
This feature will be required in order to adopt parallel tracking in Bing.
Rather than attempt to tie the visit and the beacon call together when redirects are in place.Some providers are relying solely on the click report in order to enrich the gclid visit with click attributes such as campaign, ad group, keyword, audience, device, location etc.Attribution Vendor commented
This feature would make it easier for us to support click/visit level attribution insights and optimisation recommendations for our clients.
Currently, to track clicks/visits to an advertisers website we append a client specific querystring to the account level tracking template and every entity in the Bing Ads account where our tracking would not persist at click time. (i.e. If another 3rd party such as Kenshoo has more granular tracking at say keyword, ad extension or ad level.) The querystring contains a custom parameter that references the client ID and a number of marcos/value tracks such as campaign ID, device etc.
This is somewhat cumbersome to support as a business as there is complicated logic to ensure our querystring does not break the tracking within the account and each time a new feature such as an ad extension is released we must update our service to be able to manipulate these objects. As a result, even with the best intentions there can be long delays until advertisers can properly track and optimise these new Bing ads features.
In the future we would like to simply enable the auto tagging/MSCLKID in the advertisers account and then capture this click ID when the user visits the advertisers website. We could then run a click performance report with the MSCLKID against campaign ID, keyword ID, Device etc to then enrich the visits with all of the attributes we require rather than attempt to append tracking to the advertisers account.Attribution Vendor supported this idea ·