We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?
How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?Anonymous commented
So far <1% of calls generated from Bing Ads in our clients' accounts are over 5 minutes. While >90% of calls from Google Ads call extensions are legit conversions, Bing Ads calls have somehow brought in a lot of spams to our clients.
I think call extension conversions would be a very important piece to add to Bing Ads - since we can still filter results by length of calls. However, I'd highly recommend Bing to put more efforts into preventing spams and bot calls.