We are currently evaluating options to provide an option for non-profits but do not have any definitive announcements to make at the current time.Steve Lubahn supported this idea ·Steve Lubahn commented
I agree this is a program that would get Bing Ads wider use and exposure. Our agency is also a Google Partner, we have 5 or 6 clients taking advantage of the Google Grants program for free AdWords clicks.
In some cases, the cost per click and restrictions and other limits on the grant accounts do not allow the organization to get many clicks. For those who are able to compete effectively with normal paid bidders in the auction, we have been able to get them visibility to their programs to help carry out the mission of the organization.
We could put this program to immediate use in exposing non-profit clients who are currently using Google AdWords to Bing Ads, as well as getting more non-profit clients trying paid search for the first time.