Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

(thinking…)

Enter your idea and we'll search to see if someone has already suggested it.

If a similar idea already exists, you can support and comment on it.

If it doesn't exist, you can post your idea so others can support it.

Enter your idea and we'll search to see if someone has already suggested it.

  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Allow bidding by CPA (cost per acquisition) instead of CPC

    I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

    246 votes
    Sign in
    Check!
    (thinking…)
    Reset
    or sign in with
    • facebook
    • google
      Password icon
      Signed in as (Sign out)

      We’ll send you updates on this idea

      19 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

      This feature is still in testing and should be delivered in the upcoming months. If you have an account manager, please reach out to them if interested in being part of the test.

    • Show Bing Ads in Poland

      Make possible advertising with Bing Ads in Poland.

      161 votes
      Sign in
      Check!
      (thinking…)
      Reset
      or sign in with
      • facebook
      • google
        Password icon
        Signed in as (Sign out)

        We’ll send you updates on this idea

        8 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

        Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

      • Click to Call Only Ad

        Can you have include click to call only ads for smartphone devices.

        151 votes
        Sign in
        Check!
        (thinking…)
        Reset
        or sign in with
        • facebook
        • google
          Password icon
          Signed in as (Sign out)

          We’ll send you updates on this idea

          Gathering Feedback  ·  33 comments  ·  Flag idea as inappropriate…  ·  Admin →
        • Change the language and market in an existing ad group

          Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

          143 votes
          Sign in
          Check!
          (thinking…)
          Reset
          or sign in with
          • facebook
          • google
            Password icon
            Signed in as (Sign out)

            We’ll send you updates on this idea

            3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

            Thanks for the feedback on the need for this capability. We are in the process of adding the capability to specify language at the campaign level and allow it to be modified.

          • Allow Bing advertisers to target LinkedIn Audiences

            Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

            116 votes
            Sign in
            Check!
            (thinking…)
            Reset
            or sign in with
            • facebook
            • google
              Password icon
              Signed in as (Sign out)

              We’ll send you updates on this idea

              Gathering Feedback  ·  5 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • support free advertising for non profit 501(c)(3) organizations like google with its grant program

              I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

              106 votes
              Sign in
              Check!
              (thinking…)
              Reset
              or sign in with
              • facebook
              • google
                Password icon
                Signed in as (Sign out)

                We’ll send you updates on this idea

                17 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
              • Rolling Insertion order option

                Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

                101 votes
                Sign in
                Check!
                (thinking…)
                Reset
                or sign in with
                • facebook
                • google
                  Password icon
                  Signed in as (Sign out)

                  We’ll send you updates on this idea

                  2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                • payoneer

                  Please add payoneer as a payment method for Bangladeshi People Or open a Bank account in Bangladesh to pay for bing ads.

                  95 votes
                  Sign in
                  Check!
                  (thinking…)
                  Reset
                  or sign in with
                  • facebook
                  • google
                    Password icon
                    Signed in as (Sign out)

                    We’ll send you updates on this idea

                    18 comments  ·  Flag idea as inappropriate…  ·  Admin →
                  • Allow multiple (more than 1) agencies linkage per account

                    The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

                    Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

                    95 votes
                    Sign in
                    Check!
                    (thinking…)
                    Reset
                    or sign in with
                    • facebook
                    • google
                      Password icon
                      Signed in as (Sign out)

                      We’ll send you updates on this idea

                      12 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • ad groups with no active keywords / ads

                      It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

                      91 votes
                      Sign in
                      Check!
                      (thinking…)
                      Reset
                      or sign in with
                      • facebook
                      • google
                        Password icon
                        Signed in as (Sign out)

                        We’ll send you updates on this idea

                        7 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                      • Bing Ads Needs to Stop charging for Repetitive Clicking

                        There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
                        Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by…

                        83 votes
                        Sign in
                        Check!
                        (thinking…)
                        Reset
                        or sign in with
                        • facebook
                        • google
                          Password icon
                          Signed in as (Sign out)

                          We’ll send you updates on this idea

                          5 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                        • Ad Group Language Settings

                          There are significant ad-serving restrictions on the Bing Ads platform, where language settings set at ad group level determine which publisher domain ads can serve on, as well as determining what types of characters are allowed in keywords and ad copy.

                          The ability to only select one language at ad group level (as opposed to setting multiple languages at campaign level on Google) inevitably means that we miss out on a lot of traffic. There is no official way, as yet, to serve, for example, French language ads on .com or .co.uk, or English language ads on .fr or .es.…

                          73 votes
                          Sign in
                          Check!
                          (thinking…)
                          Reset
                          or sign in with
                          • facebook
                          • google
                            Password icon
                            Signed in as (Sign out)

                            We’ll send you updates on this idea

                            11 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                            Thanks for the feedback on this issue. We have started working on providing the ability to specify multiple languages for a campaign. We will provide an update in the next few months when it starts rolling out.

                          • Email Invoice Prior to Billing Credit Card

                            It would be very helpful if invoices were emailed prior to billing credit card. This would make it easier to manage expenditures with no surprises.

                            72 votes
                            Sign in
                            Check!
                            (thinking…)
                            Reset
                            or sign in with
                            • facebook
                            • google
                              Password icon
                              Signed in as (Sign out)

                              We’ll send you updates on this idea

                              10 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Indicate exact/phrase match types with " " and [ ] symbols

                              It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

                              67 votes
                              Sign in
                              Check!
                              (thinking…)
                              Reset
                              or sign in with
                              • facebook
                              • google
                                Password icon
                                Signed in as (Sign out)

                                We’ll send you updates on this idea

                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Penalizing accounts

                                Please do not penalize a whole account because of one ad group. Plus let your users know what they did wrong and let them know they have been penalized. It makes your customer service agents look like idiots. Cause there clueless and making guesses on why a account was penalized. This is very poor customer service. Youll are leaving so much money on the table because of not telling your customers whats going on. Some people make a living advertising online and youll make it harder.

                                63 votes
                                Sign in
                                Check!
                                (thinking…)
                                Reset
                                or sign in with
                                • facebook
                                • google
                                  Password icon
                                  Signed in as (Sign out)

                                  We’ll send you updates on this idea

                                  6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Agency alerts

                                  Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

                                  62 votes
                                  Sign in
                                  Check!
                                  (thinking…)
                                  Reset
                                  or sign in with
                                  • facebook
                                  • google
                                    Password icon
                                    Signed in as (Sign out)

                                    We’ll send you updates on this idea

                                    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                                    We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

                                    Thank you!

                                  • Website Call Conversion Tracking

                                    I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.

                                    This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

                                    53 votes
                                    Sign in
                                    Check!
                                    (thinking…)
                                    Reset
                                    or sign in with
                                    • facebook
                                    • google
                                      Password icon
                                      Signed in as (Sign out)

                                      We’ll send you updates on this idea

                                      Gathering Feedback  ·  9 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Need Ability to Block more than 100 IP Addresses or subnets.

                                      I need the ability to block more than 100 IP Addresses and subnets. This stems from the fact that you can not target mobile ads based on carriers. What I've been doing is placing a filter on my mobile ads to block out other carrier traffic. The problem is I've amassed over 100 ip address ranges and your exclusion tool only allows me to block 100 ip addresses. I need the ability to block at least double that amount. Maybe 500 ip address is a nice round number.

                                      51 votes
                                      Sign in
                                      Check!
                                      (thinking…)
                                      Reset
                                      or sign in with
                                      • facebook
                                      • google
                                        Password icon
                                        Signed in as (Sign out)

                                        We’ll send you updates on this idea

                                        17 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Import Adgroups from a Google Account

                                        It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

                                        49 votes
                                        Sign in
                                        Check!
                                        (thinking…)
                                        Reset
                                        or sign in with
                                        • facebook
                                        • google
                                          Password icon
                                          Signed in as (Sign out)

                                          We’ll send you updates on this idea

                                          1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                          An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

                                          A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
                                          - New ad groups for existing campaigns
                                          - New ads for existing ad groups
                                          - New keywords for existing ad groups
                                          - New negative keywords for existing campaigns and ad groups
                                          - New negative keyword lists

                                          As always please let us know your feedback. Thanks!

                                        • click performance report by msclkid

                                          Can we get the click performance report by msclkid?

                                          47 votes
                                          Sign in
                                          Check!
                                          (thinking…)
                                          Reset
                                          or sign in with
                                          • facebook
                                          • google
                                            Password icon
                                            Signed in as (Sign out)

                                            We’ll send you updates on this idea

                                            14 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

                                            We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

                                          ← Previous 1 3 4 5 122 123
                                          • Don't see your idea?

                                          Bing Ads Feature Suggestions

                                          Feedback and Knowledge Base