Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Allow bidding by CPA (cost per acquisition) instead of CPC

    I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

    215 votes
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      17 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Prepaid cards should be accepted

      Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

      183 votes
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        44 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Show Bing Ads in Poland

        Make possible advertising with Bing Ads in Poland.

        149 votes
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          7 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

          Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

        • Click to Call Only Ad

          Can you have include click to call only ads for smartphone devices.

          128 votes
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            Gathering Feedback  ·  27 comments  ·  Flag idea as inappropriate…  ·  Admin →
          • Change the language and market in an existing ad group

            Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

            123 votes
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              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

              Thanks for the feedback on the need for this capability. We are in the process of adding the capability to specify language at the campaign level and allow it to be modified.

            • Allow Bing advertisers to target LinkedIn Audiences

              Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

              104 votes
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                Gathering Feedback  ·  4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
              • support free advertising for non profit 501(c)(3) organizations like google with its grant program

                I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

                99 votes
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                  17 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                • Rolling Insertion order option

                  Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

                  94 votes
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                    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Allow multiple (more than 1) agencies linkage per account

                    The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

                    Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

                    92 votes
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                      11 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Being able to bid at 0.01

                      Being able to bi at 0.01

                      89 votes
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                        13 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • payoneer

                        Please add payoneer as a payment method for Bangladeshi People Or open a Bank account in Bangladesh to pay for bing ads.

                        85 votes
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                          16 comments  ·  Flag idea as inappropriate…  ·  Admin →
                        • Show search terms that received impressions but zero clicks (zero click search queries)

                          It would be super useful to have a report of search terms that generated impressions but zero/no clicks aka zero click search queries.

                          This would be beneficial because:

                          1) We could find negative keywords to add to our campaigns without incurring the cost of paying for undesirable clicks

                          2) We could find new search terms to target even if those search terms got no clicks.

                          3) we could improve CTR by improving the relevancy of the search terms to our keywords

                          4) we could improve Quality Scores by making sure the search terms are relevant to our keywords

                          This zero-click…

                          78 votes
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                            6 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                          • ad groups with no active keywords / ads

                            It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

                            74 votes
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                              7 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                            • Bing Ads Needs to Stop charging for Repetitive Clicking

                              There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
                              Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by…

                              72 votes
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                                5 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                              • conversion segmentation by type

                                Allow for advertisers to add multiple conversion columns in in the UI where there are more than one type of conversion. Many clients get confused when they see the aggregate of conversions in one column.

                                71 votes
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                                  15 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Email Invoice Prior to Billing Credit Card

                                  It would be very helpful if invoices were emailed prior to billing credit card. This would make it easier to manage expenditures with no surprises.

                                  70 votes
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                                    10 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Indicate exact/phrase match types with " " and [ ] symbols

                                    It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

                                    62 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Penalizing accounts

                                      Please do not penalize a whole account because of one ad group. Plus let your users know what they did wrong and let them know they have been penalized. It makes your customer service agents look like idiots. Cause there clueless and making guesses on why a account was penalized. This is very poor customer service. Youll are leaving so much money on the table because of not telling your customers whats going on. Some people make a living advertising online and youll make it harder.

                                      60 votes
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                                        5 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Agency alerts

                                        Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

                                        59 votes
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                                          2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                                          We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

                                          Thank you!

                                        • Policies on advertisement of e-Cigs is incorrect and unfair

                                          We are a UK e-ciagarette manufacturer and seller. I tried to advertise on Bing and Yahoo. Most crucial keywords were not allowed to begin with. I discovered some others were and so started advertising. Within a week the ones that were allowed started to become disallowed until it reached a stage we din't have any keywords left to advertise with. Bing support were very helpful and supportive. They simply excellent but couldn't help as I understand a different department is in charge of policies etc. Which is fair enough however I disagree with the accuracy of the policies.

                                          With our…

                                          52 votes
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                                            29 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
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