Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    12 votes
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      4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

      We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

    • Enable Paypal In Vietnam, Or At Least Include VND as Currency

      Charging on cards and Not Paypal, combined with Vietnamese users cannot use VND to pay create A LOT of fees for us. That's twice the conversion rates for the currency each time we pay Bing ads (having spent $1k here, that's quite a bit of fees). So I suggest we enable Paypal in VN, or at least, include VND as a currency that we can pay!

      12 votes
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        0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Accept Prepaid Card for pyament

        Hello Everyone,

        This is Sabbir, I am from Bangladesh.

        Where I live, paypal is not available and the best method for payment is prepaid card. But sorry to say, bing ads do not support this option. So I have to go with a long hassle of bank transfer. Believe me it just made me slow now. Now I have to go to bank, make sure I add the proper identifier so that the fund can be added to my account. It is time consuming and now I am not sure when I will be able to do it.

        So, people…

        12 votes
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          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Bulk Image Extension Upload

          Ability to upload the same image extension to multiple campaigns

          12 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • End of month account balance

            There is no function in Bing Ads UI that allows you to view/print your prepaid account balance at a certain date. This a fundamental failure with Bing Ads UI to not allow users to access their account balance for month end procedures.

            12 votes
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              0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Google offers search and display, Bing Ads just search. Need a one-size-fits-all solution

              Noticing after just running a campaign on both networks Google allows for search and display buying on its UI, with Bing Ads, no such offering exists. Again, missing out on my $$$ as a result Microsoft!

              12 votes
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                0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
              • Product Group level bid adjustments

                Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.

                11 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Bing Ads needs to send every account a Year End Tax Statment

                  This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

                  11 votes
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                    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                    We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

                  • UET & Goal Migration (Tag Sharing across CIDs)

                    Allow Agencies to migrate UET Tags and Goals into other accounts that they have access to. So if a UET tag has been created in the agency Shell (by mistake) it can then be moved into the client's account along with the goals. As the client may have already installed the tag before we realise its been setup in the wrong place.

                    11 votes
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                      1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →

                      We are looking to enable Tag Sharing across CIDs and also have the “delete uet” in backlog. By tackling these two, we should remove this blocker and avoid migration.

                    • 11 votes
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                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

                        In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

                        11 votes
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                          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Increase/Decrease Multiple Product Group Bids by Percentage (in Shopping Campaigns).

                          When looking at the product group level, it would be really convenient to be able to increase multiple product groups by a percentage as to allow for an increase across the board. This would allow for the relative order of bid amounts to stay the same across product groups.

                          11 votes
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                            2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • advertise products sold in iTunes

                            Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

                            11 votes
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                              2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                              Started  ·  Bing Ads responded

                              Thanks for the suggestion. The team has started looking at supporting app promotion ads.

                            • Allow an unlimited number of website exclusions

                              Website exclusions are limited to 500. My campaign is barely over a month old, and I already have more than 500 sites I'd like to exclude.

                              11 votes
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                                3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Show individual product titles for each product group instead of just showing the product group number

                                Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

                                10 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • List of Conversion URLs

                                  It would be great if Bing Ads could show all URLs that are reporting conversions. Adwords has this in the "conversions" interface. This makes it much easier to troubleshoot / audit conversion tracking setup to make sure that the right webpages are firing off conversions.

                                  You could put it under the reporting tab but I think it woudl be better under the conversions / UET section, like adwords does it.

                                  10 votes
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                                    Gathering Feedback  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Payment option too difficult for those in Nigeria. Please make our credit, debit card and paypal payment option possible

                                    I was trying Bings Ads out to advertise but the payment options available was too difficult.

                                    We cant pay via paypal and credit or debit card. Thats just too hash on us. Nigeria is such that its very difficult not to fraud with bank accounts nowadays. All our details and photograph are attached to out accounts and they are connected to all banks and the Central Banks database. So banking in Nigeria is being regularised. Please let those of us from Nigeria that want to advertise with Bing be able to pay via paypal and credit cards. Ur option was…

                                    10 votes
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                                      6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • export negative keywords from Shared Library

                                      export negative keywords from Shared Library

                                      10 votes
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                                        1 comment  ·  Flag idea as inappropriate…  ·  Admin →

                                        We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

                                      • When accounts are flagged, let users know through UI

                                        My account is flagged. I didn't know that till I speak with a representative.

                                        10 votes
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                                          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • 9 votes
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                                            1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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