Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Add SEPA payments for all EU countries not only Germany

    SEPA is available to all European Union countries. I don't know what you only accept SEPA payments from German addresses.

    22 votes
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      4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
    • comments

      I would like to see Bing Ads Editor add a local comments field, like AdWords Editor has. I find it very valuable when I can leave comments when I'm editing, because I can come back in the future to see what was previously done.

      21 votes
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        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
      • Better Savable Custom Reports

        The ability to save custom reports is account specific and covers one report. An amazing new feature would be the ability to save a set of custom reports under one report option that can be applied to the account you are on with one click. e.g. Account X123456 , in custom reports you would have a renameable report that would run a keyword report, share of voice report and Negative conflict report all with customised colums at the touch of one button.

        20 votes
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          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
        • Setup Billing Notifications

          It would be nice to have notifications either a.) That a a billing charge is about to be made or b.) When a billing charge is made.

          19 votes
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            2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Bing Product Ads (shopping) in Denmark

            Right now, it's only available in U.S., United Kingdom, France, Germany and Australia.

            When will Bing Product Ads and Shopping Campaigns be available in Denmark?

            It would be an attractive product for many of our customers, as they are already advertising with great success on Google Shopping.

            18 votes
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              2 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
            • Integrate collapsable customer-level onto account hierarchy of agencies

              Currently the account structure simply consists of one layer. For agencies (especially with large numbers of accounts) it would be great if an extra customer layer could be added on top. When opening Accounts & Billing a list of customers could be displayed, instead of the full list of accounts (X-ids). When clicking on the customer the list of accounts under those customer could be displayed.

              This feature would benefit the user-experience as it makes it easier and faster to manage large numbers of customers and accounts and would align to the user experience within the Google Adwords MCC.

              18 votes
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                0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Custom Combinations for Audiences

                I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

                At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

                I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

                The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

                17 votes
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                  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                • Agency access to credit card information

                  As an agency the existing setup is very frustrating. Clients (small and large) give us their credit card information, and ask us to take care of their accounts.

                  Unfortunately from the agency sign in, we have no access to the billing information. {In fact from the agency account, the software shows no billing has been setup.} Instead we need to log in with the client's email address, correct any card issues, and then return as the agency.

                  This sounds like not a big deal. But many agencies, like us, manage 25 to 30 clients. With that many clients, almost every…

                  17 votes
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                    4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Enable offline conversion's cancellation functionality

                    We know Bing Ads API supports the offline conversion import in v11. But the current system doesn't support the conversion cancellation feature. It only tracks the first conversion value (and it must be a (+ve) positive value). Nothing found for the conversion cancellation process. If you consider my below scenario.

                    Say:

                    I send a positive value with the a MicrosoftClickId when the conversion occurs at our side & a negative value for the same MicrosoftClickId when conversion cancelled by our partners. For example : at first (+ve) $4 will be passed through Bing API when the conversion occurs and (-ve)…

                    16 votes
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                      1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                    • Allow end date on campaign level

                      Right now, the only option for setting an end date is on the ad group level. While you can set this in bulk, it's a bit unwieldy when you simply want a whole campaign to end at the same time. AdWords allows you to set an end date for a campaign, and Bing Ads should as well

                      16 votes
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                        6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Better Filters

                        Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

                        16 votes
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                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                          We would like to learn more about interest in this feature. Is this a feature that is expected in the Reports tab as part of the search terms feature within the Keywords grid?

                        • Image extensions

                          Increase max. limit for Image Extensions per Account.

                          15 votes
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                            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                          • Website Publishers Exclusion through BAM

                            Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.

                            13 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • similar audiences targeting

                              Similar audience just like Google AdWords

                              13 votes
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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Promotion Extensions for Text Ads

                                Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

                                13 votes
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                                  1 comment  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                                • Improved Reporting on Ad Extensions

                                  At the minute, it appears that we only see performance based on if the ad extensions themselves are clicked - clicking on the image for the image ad extension returns a click, however clicking on the ad itself does not return a click for the extension.

                                  Creating a report that allows you to check the performance of ads themselves with each ad extension - measuring clicks anywhere on the ad when the extension is present to help measure the performance of different extensions. If an image is present, are users more likely to click on the ad itself? Are certain…

                                  13 votes
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                                    2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Support iDeal payment option for the Netherlands

                                    Just as the title says........

                                    13 votes
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                                      2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Export all billing invoices for a month

                                      For accounting purposes, it would be very helpful to be able to download all of my billing history for one month in a spreadsheet. Adwords has this functionality, so please add it to Bing as well.

                                      13 votes
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                                        5 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Star rating for Bing Ads and Bing Places

                                        Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places…

                                        12 votes
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                                          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Ability to add Conversion Goals as Audience

                                          As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

                                          12 votes
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                                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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