Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. "MAKE BULK CHANGES" option under Keywords tab does not offer to change bids at keyword level

    1. Go to Keywords tab
    2. Select All Keywords
    3. Click on "MAKE BULK CHANGES" and choose "Edit Keyword Bids" option.
    4. Now observe what is in yellow highlighted area above. Change Bids for value is "Ad Group". Why ? Since i was in Keywords tab and wanted to change bids of keyword so "Change Bids For" drop down should have shown me "Keyword".

    confusing for me.

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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Allow Gaming/Casino Ads in Mexico (Google already allows this)

      Google already allows gaming/casino ads to run in the Mexican market as the laws in Mexico allow online gaming. Kindly review your editorial guildelines.

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        0 comments  ·  Flag idea as inappropriate…  ·  Admin →
      • Stop Hiding, Where the **** did you put the contact phone number.

        Put a valid phone number on the front page of the site and stop hiding behind broken links

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          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

          Hi Dave, thank you for bringing this to my attention.

          Would you please share the link or phone number that isn’t working? Which market are you in?

          In the meantime, for the US call support center:

          CALL: 1-800-518-5689
          TTY 1-800-877-9580

          Hours of Operation:

          6 A.M. – 6 P.M. PST Monday – Friday
          8 A.M. – 6 P.M. PST Saturday

          This information should be located in the footer of Bing Ads when you click the “support” link.

        • Idea to compete Google way of advertising

          Ok, Sorry... this will sound insane... and against Microsoft's ethics...
          still, it would be fair in my opinion to run ads on unlicensed/pirated versions of Windows OS[as attached]

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            0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
          • Show estimated keyword traffic by location

            I would like the ability to view estimated keyword traffic by location. Right now I have some ads that are geo targeted and not performing well, however, I cannot see the estimated keyword traffic for a specific targeted location. By having access to geo-targeted keyword traffic will allow me to choose keywords with higher traffic potential in certain locations.

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              1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
            • Sort by Average Position is not correct

              on keywords grid, there is no way to bring up keywords with best average position.
              When sorting by Average position, it shows first either keywords with worst position (big number), or keywords which never showed (0 position).
              The way I worked around it is to filter out AvgPos=0 and then use sort to find best positions.

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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • 1 vote
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Start taking money when customers are ready to give you.

                  I had been struggling to assign credit card as a payment method for last 3 months. So, I started using ACH payments. First payment transfer took 36 hours to transfer. Second payment transfer I am still waiting...now for over a week.In both the cases, from my account the amount was deducted within 12 hours. When I talk to customer service, every time I get different response from 24 hours for posting the transfer to 14 days.
                  Also, taking echeck on websites is pretty common these days...this simple addition will help Bing a lot.
                  Please help me asap....

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                    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • 1 vote
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                      0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Embed activation codes within email URLs

                      When you run forget password, or when you get your account activated, the user has to manually input the activation code into the text box. Yes this can be done via copy + paste but it is one less friction point to simply click the link with the activation code and have it already filled in.

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                        0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                      • Simplify Campaign setup process

                        There are too many unnecessary fields in BingAds, need to simplify - Timezone, Budget daily vs monthly (Google only has Budget per day), you need to set bids again after setting bids on a per keyword basis?

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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Select both Search and Display for my campaigns

                          We need to enable that in BingAds. Also looking at Display performance in Google, I got many impressions and many clicks from it.

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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • "Overall" totals across ad groups should be weighted averages

                            When viewing CTR% and other data across multiple ad groups, the averages calculated are done so on a simple basis, when they should instead be weighted averages. Currently, if Ad Group #1 has 200 clicks, and Ad Group #2 has 40 clicks, the "Overall" CTR% reported for all groups is just the average of the two group CTR's. It SHOULD be the weighted average, with the clicks per ad group determining the weight of each in the Overall calculation.

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                              0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                            • call Adextensions should be supported by Bing Ads for local businesses

                              All local businesses would want to post their phone numbers and calling them should be made easy by call adextension... its avaialable on google adwords...when will it happen in bing?

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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • What are Display Ads, why is all my money gone in display Ads in Google Adwords?

                                I started with 200$ budget,

                                I spent only 50$ in Search Ads...and , more than 200$ in Display Ads.. How to limit myself from spending on display Ads?

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                                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Doing ads like just subscribe to a service

                                  We have too many tools and too many ways to tweak to make it efficient. As we provide more and more features, it can only get more complicated.

                                  IMHO, for small business that spend less than 500 dollars a month, there is very few reason for them to learn how to find the best keyword or adjust pricing. All they want is just clicks. Buying ads should be as simple as buying newspapers. Just ask for the minimum info and start running the campaign. Given that all the auto biding, and keyword suggestion we have, this should be no issue.…

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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • daily limit no strictly enforced

                                    I set my daily limit to 15 dollar. I see one day it goes to 19, and one day it's around 10. I guess bing is trying to get the average to 15. Maybe it's a desired behaviour. But shouldn't we let the user to choose if this limit is hard limit or just average limit?

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                                      0 comments  ·  Flag idea as inappropriate…  ·  Admin →

                                      Thank you for this feedback, Shawn. Budget management can be very confusing. Please see help article below:

                                      ONE MORE THING YOU’LL WANT TO KNOW ABOUT DAILY VS. MONTHLY BUDGET TYPES…
                                      Your daily budget setting is only a target, so your actual spend might be higher or lower. This is because, regardless of the budget type you choose, Bing Ads always calculates a monthly budget and then the actual budget limit is calculated for an entire month. Daily budget types simply help you make sure that your budget is spread out over an entire month, and not used up in the first day.
                                      The calculation to convert your daily budget to a monthly budget is:
                                      monthly budget = daily budget x days
                                      If you happen to change your daily budget mid-month, then your current monthly limit is calculated as your spend so far that month, plus the daily budget amount multiplied…

                                    • Campaign filter bug?

                                      In the campaign management page, it shows four graph with blue bar: avg cpc, ctr, click and avg position. When I click the blue bar in ctr and click, it will filter the key word that match, however, when I click the blue bar for the other two, it doesn't seems to work. See attachement.

                                      Is this a bug?

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                                        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                        From your screenshot it looks like you clicked within the CPC graph twice. I don’t see anything related to CTR in the filter. Can you try again and give me the repro steps? Or, since you’re in the same building, feel free to stop by.

                                      • If an ad is held due to editorial review it should not automatically run as soon as it is approved.

                                        I created a campaign that was subject to endless delays due to editorial review. When the ad was finally approved I was not immediately notified. As a result I lost £40 because I was not closely monitoring the campaign which was hemorrhaging funds.
                                        This is totally unacceptable. Ads placed on editorial review should automatically placed on pause to enable the advertiser to retain control.

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                                          0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                        • after adding payment methop

                                          I think there should be a message regarding $1 charge once card is added and to wait a resonable time before adding payment, so the accounts stop from going on hold for better customer retention or irrated calls.

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                                            0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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