Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Use plain English in Ad Extensions UI

    I was helping my advertiser create call extensions. The help message and the UI was unclear - I am still not sure if I can enable call extensions without having to provide a physical address. (My advertiser runs an online business and hence there's no physical store front.)

    The filter text under "ad extensions" tab (see attached screenshot) is also confusing, at least for first-time users.
    "FILTER Status contains Active"?
    Do we mean "show ads that are active"? If so, why don't we use plain English? :)

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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Appropriate editorial restrictions

      Bing Editor - Appropriate editorial restrictions
      I've got a gambling client who targets UK only. In Bing Editor there's a multitute of bogus editorial restrictions because you cannot target gambling content in USA Canada. I'd like a change where if you're not targeting those countries the messaging does not come up as it is not relevant. Hundreds of ads, thousands of keywords are all working perfectly well but all with red crosses for markets i don't compete in. What that means is genuine problems are much ****** to detect.

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        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
      • Add 'Advanced Location' setting to Bing desktop tool

        This Advanced Location setting is only available online and not in the desktop tool. I found out recently that the default Advanced Location setting can result in receiving a significant amount of traffic from countries you are not targeting.

        It seems to me like this setting is too critical to not include in the desktop tool. Thank you for considering my request.

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          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
        • How do we measure impact of Sitelinks on Bing Ads?

          Which report allows you to evaluate the % of ads which used Sitelinks (at KW, Ads, campaign or Acct level) and let you judge the KPIs?
          We think it increases CTR by 30% but there is no quick way to verify this!

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            1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

            Hi Amandine, we agree that those statistics would be very useful, and we’re working on a report called the “Ad Extensions Impact Report” which will let you see how your ads are performing when they are displayed with Ad Extensions as opposed to without.

            Meanwhile, if you want to calculate this on your own, you can get close by running the “Ad Extensions by Ad” report and the “Ad Performance Report”. The “Ad Performance Report” includes the clicks and impressions from the Ad Extensions as well, so you can achieve the comparison you are looking for by subtracting the Ad Extensions by Ad data. This is a hassle, which is why we are working hard to release the “Ad Extensions Impact Report” as soon as possible!

            Regarding your other question, about % of Ads using Sitelinks, you should be able to calculate this by running the “Ad Extensions by Ad”…

          • Drupal Module

            DRUPAL MODULE (sorry if this exists but i just couldnt find it)- i have been searching for this for quite some time and have seen numerous requests but like google it would be great if there was a module for a bing that you just had to install, put in your code and off you go, conversions installed. Also a ncie addon would be like in a google module if a contact form was submitted that you could add details of the bing ad request to the bottom of the email a bit like this. This would encourage a lot…

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              0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
            • reduce whitespace in bing ads editor

              Reduce the amount of whitespace in the area where you edit ads, keywords, campaigns, etc. - http://screencast.com/t/1Zo50LtmPoe

              Hard to see the rest of the interface on lower resolutions.

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                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
              • Bing Ads Editor Add Manage Account Search Box

                In Bing Ads Editor, Select Accounts > Add Accounts, Check "Show all available account". Attempt to search using the search box at the top.

                1. It pressing the "Enter" key doesn't initialize the search. It should for better usability.

                2. The search function simply does not work using criteria from ANY column.

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                  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                • Pop out Warning Message when setting bid price over $10

                  I got 2 time setting wrong bid price , i want set 0.27 but accidently put $27 for my bid causing me lost $110 some keyword cost $8 per click.

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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Allow All Keywords To Be Shown Across The Account

                    It is so frustrating that you're not able to see all your keywords at account level, and are having to constantly go into individual campaigns and ad groups just to find a keyword! This also makes it impossible to quickly search for duplicate keywords across all campaigns. I tried pulling a keyword report in order to do this which told me I had A LOT of duplicates, and then when i spoke to someone at Bing Ads, I was informed that the report had issues and was in fact wrong!! Exporting keywords out of Bing Ads Editor shows you your…

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                      0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                    • Why dont we consume all of daily budget limit for Bing ads campaign

                      I have set up campaign for my Trade places assignment . I set up daily budget of USD70. While Google adwords exhausts my budget ($10 daily budget) in hours, we have only consumed $9 in past 8 days of my campaign. We should maximise adspend per campaign to ensure we are giving customer better experience.

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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Bing Editor Feature required at Ad Group and Campaign level

                        We have Replace feature in both Keyword and Ad levels in Bing Desktop Editor. Similar REPLACE feature is required at Ad Group and Campaign level.

                        It would help us naming/renaming number of ad groups/campaigns quickly.

                        Thanks,
                        Sham

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                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                        • Increase character limits for login credentials in Bing Ads Editor

                          Can't log in if your username is an email address because it is too long...

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                            0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                          • Bing Ads Editor - Existing Negatives in the account appearing as un-synched when uploading new negatives

                            When uploading new negatives into an account - it shows other (previously synched) negatives as un-synced. These previously posted negatives which are bolded make it very difficult for us to work in Bing Ads Editor. We have been told this is designed this way to allow for storage, but this is not user friendly at all and in fact hampers productivity when we use the tool to upload negatives in bulk.

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                              0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                            • Allow Geo-targeting for keyword research on the BAI

                              As a marketer, having the ability to research keyword performance for targeted DMAs would be extremely helpful in estimating relevant costs and reach.

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                                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                              • Have a bulk word exemption so you don't have to do hundreds of exemption requests for the same word

                                Have a button that allows you to do a bulk word or phrase exemption so you don't have to manually go through and request an exemption for the same word, sometimes thousands of times. very frustrating and slow.

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                                  1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                • Target Social Media Followers

                                  Microsoft has 1Million followers on LinkedIn - similarly, there will be so many on Twitter and facebook. Why can not we target them for the ads based on target category of the ad ?

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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Include a Target group

                                    I want to target the Sales and Marketing Executives - but there is no way - I can traget any receipient. Please provide this facility.

                                    I do not want my money to be wasted by displaying an ad to a carpenter when the ad is for a salesman.

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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • 1 vote
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                                        1 comment  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Establish printed versions of your setup nstructional videos

                                        Be more user friendly with the setup process

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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • There needs to be a "report only" access to my accounts...

                                          I have multiple people that need access to my account... you don't have report only access?

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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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