Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Advertiser should be able to Recharge his account with Account Role set as : "Advertiser Campaign Manager"

    A new user added to existing Bing Account Should have Previlage to Recharge his account by himself on his end using "Advertiser Campaign Manager" Role on Bing Ads Users Tab

    1 vote
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      0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Remove User Identity Capability requirement from Windows Phone SDK

      Currently the Microsoft Advertising SDK for Windows Phone requires the following capability:

      ID_CAP_IDENTITY_USER

      Without this capability, the app won't receive ads. But, here's what the documentation states about this requirement, taken from http://msdn.microsoft.com/en-us/library/advertising-mobile-windows-phone-manifest-capabilities(v=msads.20).aspx:

      "The capability is not used by versions 5.2 or later of the Advertising SDK."

      So the capability isn't used but it's still required.

      It would be great if this requirement could be removed.

      3 votes
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        0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
      • Feature that breaks keywords into ad groups automatically

        Google allows an advertiser to break keywords into more specific ad groups. It suggests this and DOES it for you! That would improve quality score.

        2 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • 3 votes
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            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
          • Add "Location" information on "Search Query" report.

            I would like to know where the person was geographically located when they clicked on my Ad. Therefore, having some type of location information on the "Search Query" report would be very helpful. thanks.

            2 votes
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              2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

              Hi Scott, have you tried the Geographical Location report? It’s located under the Targeting heading in the left margin of the Reports tab.

            • Change History Report Doesn't Track Geographic Changes

              If a user changes their geotargeted settings, Bing Ads does not record this very important change in the change history report.

              1 vote
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                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • Logo Bulk Upload Fonction for Location Extension

                Hello

                There is currently no functionality to upload a location extension logo in bulk across several extensions. It has to be done manually on each extension via the UI.

                1 vote
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                  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                • keyword opportunities contain my negative keywords

                  When I looked at the keywords suggested in the opportunities tab, there were probably 20 versions of keywords containing my campaign's negative keywords. We should probably not do that.

                  3 votes
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                    2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                  • Speed up account set-up!!! Why does it take 24-48 hours!?!?

                    Why does it take 24-48 hours to get started!?!?

                    Like most people that decide to use Bing, I use Google Adwords a lot. There, you can open a new account and have ads running in 5-10 minutes. I opened an account early today and have spent the last 8 hours chasing around on forums, digging around in support and on the phone to different call centre staff of yours. All clueless as to why my ads aren't running, but now telling me it can 24-48 hours. The only suggestion they made that they say might solve this was to give…

                    2 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Add Location extensions at adgroup level

                      I am setting location adverts (around 40 UK offices). I imported from adwords, but because bing adgroups only go off campaign level location settings, you cannot separate each location with adgroup, I therefore have no alternative but to create a separate campaign for each location, which is both time consuming, excessive and needless. Please add this simple adjustment, it makes sense.

                      2 votes
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                        0 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →

                        Hi Adam, thanks for posting your feedback about location extensions! I’m a little bit confused and hope you can help me so I can fully understand the feature suggestion.

                        I don’t believe that AdWords has location extensions at the ad group level rather they take the settings from the campaign level. What happened when you imported them from AdWords into Bing Ads?

                        What would you like the experience to be when you import location extensions from AdWords?

                        What is your goal/objective?

                      • I'd appreciate if it was able to schedule ads on text ad level!

                        I'd appreciate if it was possible to schedule ads on text ad level!

                        1 vote
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                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                        • Please, update day parting options.

                          This is very strange that I can't chose what hours exactly my ads to be shown. We don't need hours range, we need exact hours.

                          1 vote
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Creating a new campaign should allow to copy settings from an existing one

                            When you create a new campaign in an account an option to copy the settings from an existing one into the new should be allowed instead of entering such settings manually.

                            3 votes
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                              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Do not red flag keywords/ads as 'Active - Appealable' if the advertising policy does not restrict the target market for the campaign

                              Bing Ads currently red flags keywords and ads within campaigns that have policy issues in territories that speak the same language as the market you are targeting within the campaign, even if the policy issue (i.e. gambling) does not affect the market your campaign is exclusively targeting. To illustrate, my campaign is targeting the UK, but the ads and keywords are being flagged red and as 'Active - Appealable' because in other English speaking markets like the US and CA, different editorial policies would restrict the ads from showing. In fact the status itself is incorrect - these keywords/ads are…

                              6 votes
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                                1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                              • Cloning an ad

                                For A/B testing there is a need to clone an ad.
                                The current mechanism in the web editor is shameful and does not work.

                                I want to be able to select an ad and then clone it.

                                I suggest to change the buttons in the ad editor from "Save" and "save and create another" to "save" and "save as new ad".
                                Any other implementations are welcome. But, please fix this!

                                2 votes
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                                  0 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                                • Export to Excel fonction in the Account List tab

                                  Have an export function to export all X IDs and Account Names at once from the Account Tab. Right now we have to copy and paste to Excel and we loose the formatting.

                                  2 votes
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                                    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Select right ads for a keyword

                                    I think the link between ads and keyword is not clear enough. I cannot find out a way to select the ads that I want to be shown when a keyword is searched.

                                    1 vote
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                                      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Import and Exporting negative KW in different formats

                                      When you export your existing negative keyword, you get a separate column for their match types (phrase or exact), but in order to import, one must use the "[ ]" or it does not work. Simply inconsistent and misleading: you end up blocking traffic as the negative are uploaded as phrase...

                                      2 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Have a "View All Time" option for downloading statistics

                                        We should easily be able to choose "All Time" as a date range when running reports, or viewing statistics in Editor.

                                        1 vote
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                                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • When setting up a new account, don't make it so impossible to set up the payment card that it makes you want to go back to Google AdWords.

                                          When setting up a new account, don't make it so impossible to set up the payment card that it makes you want to go back to Google AdWords.
                                          The main reason I chose to switch our SEO to Bing was to get the value that it brings. I have spent the past 2 days trying to set up a payment for the new AdWords account we created and it still is inactive because of some glitch.
                                          The original issue I have been having are still not cleared up and we are losing ground on the Ads we created and the…

                                          4 votes
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                                            Started  ·  0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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