Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. import google analytics data

    Import google analytics data
    Since I now can import Adwords, I can autotag so I can more or less track all in Google analytics I only miss the possibility to get the tracked data back into Bing Ads. Either manually or on regular basis. Might also be good if other data based on Adwords(in analytics) might be imported also. That could be a good base for further expansion of the bing ads account, especially in countries where Bing are very small compared to Google and thus the base for intelligence is limitied for bing. Even if searchpatterns are different there…

    4 votes
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      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Allow user to sign out of their account when using Chrome.

      When a customer has two Bing Ad accounts, allow them to sign out so they can access the other when using Chrome.

      2 votes
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        1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • When Prepaying, Don't Hold Extra Dollar.

        I prepay for my ads. This way I can avoid overdrafts on my bank account. Recently I received an overdraft fee when I knew that I had enough to cover it. After looking into the matter, my bank informed me that Microsoft Adcenter has been charging for the proper amount PLUS $1.00! This extra $1.00 is just a hold. Microsoft does not actually take the money, but if you allow your account to stay at a minimum to get the job done, this can cause overdrafts, even though you will never really overdraft. Why on earth does Microsoft feel the…

        1 vote
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          1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Need to Improve the domain knowledge of the support team

          I experience with Bing ads support team was very unsastisfactory. I created a new account under the same customer shell however was unable to track the conversion data for the same account. Just to double check if things were fine I contacted the support team and an executive named NJ took over the request. After all the verification process she said she was able to see conversions for my account in her internal report, where as i was unable to see any. Upon request we had a remote session wherein she was convinced that i was actually unable to see…

          3 votes
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            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Not duplicating mobile ads from Adwords

            Please properly import mobile ads in AdWords. Currently, all mobile ads from AdWords are pulled in, mobile-specs are removed, and suddenly I have duplicated ads in Bing.
            It's super annoying!

            4 votes
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              0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
            • Add Columns for Destination URL and Display URL

              When looking at the Ads tab in the web UI, add columns for Destination URL and Display URL. This would enable sorting and filtering. (Enable it at both the Campaign and Ad Group levels.)

              Example of how this is useful: We run promotions that have URLs containing promotion IDs. We'd like to filter based on these IDs so that we can turn them on / off and see performance of just those ads.

              2 votes
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                1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Please include targeting language HUNGARIAN / MAGYAR

                Hi,

                We can not deliver ads for all Hungary country in Europe.
                There is no way to target 15 million people speaking this language.

                Please help us.

                7 votes
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                  1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Export Only the Columns You Have Chosen to View

                  When exporting keyword or ad group performance results, it'd be nice if it just exported only the columns I have chosen to view and in the order I have chosen to view them so I don't have to manually adjust the report.

                  2 votes
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                    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Make Bing Ads available in Czech

                    Bing/organic traffic is growing pretty fast here in Czech rep., my clients demand Bing ads in search.

                    10 votes
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                      0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                    • 1 vote
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                        0 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                      • Show Account Name in Dashboards

                        The new Bing Ads Dash shows the account number but not the account name. Please add the account name.

                        1 vote
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Please include a billing report that allows an agency to find which account matches to which charge from bank statement.

                          A new report or even the billing statement report which can show the total spend per document number. It is difficult for agencies to match billing charges, which only show transaction dates, to the account that accrued the charge(s). Picture trying to find the account when you have over 100 client accounts

                          1 vote
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                            0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Budget Should Play Its Role at First, So the mistake or error in bid adjustment do not result in big Loss.

                            Budget Should Play Its Role at First, So the mistake or error in bid adjustment do not result in big Loss.

                            1 vote
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Add "Date created" and/or "Date last edited" column to "ads" tab

                              This would help with ad copy optimization to quickly compare performance of more recent ads with longer-standing ones during only the date range they were both running simultaneously (most reliable data).

                              Currently I have to either keep track of ad creation date elsewhere, like a spreadsheet, or continually narrow down my date range to see when the ads have equal impressions to determine this.

                              3 votes
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                                1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • ad extension details

                                This report takes forever. Please redo methodology or crank up the speed of the calculations. It's slow both in UI and API.

                                1 vote
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                                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                • Nigeria is a ****** ground for online marketing.

                                  Since Microsoft Bing is in partnership with Facebook and millions of Nigerians use Facebook everyday. I think it is worthwhile venturing into Nigerian market.

                                  2 votes
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                                    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Restore previous report printing system

                                    In current system, report heads are overprinted. Never happened before. I took this up with customer support. They ended up blaming it on my printer. Not so. Have never had this kind of problem until BING downgraded its interface.

                                    1 vote
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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Make possible to target United Arab Emirates by Bing Ads

                                      Make possible to target United Arab Emirates by Bing Ads

                                      3 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Status of AdGroups in Desktop Editor Should Not Be Affected by Budget Pause

                                        While working in Desktop Editor, I should see the status of an AdGroup (Active or Paused), instead of the current status. As of right now, all my AdGroups say Budget paused, which doesn't tell me which AdGroups are actually Active or Paused. Editor should NOT be affected by what's going on in the actual account in that way. The only way for me to tell is to click each AdGroup individually and look at the status column in the Edit Details pane, which is not efficient.

                                        2 votes
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                                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                        • 1 vote
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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