Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Provide a Keyword report that shows overall stats for each word regardless of other settings.

    It's surprisingly difficult to relay which keywords are doing best if the words are separated onto separate lines and you have to add them all up to see how the word is doing as a whole. If the keyword is "coffee," I want to see OVERALL (regardless of device, network, etc.) how the term is doing.

    3 votes
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      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • billing report by month

      Please provide billing reports by month, not by "last 30-60-90 days." Makes it too difficult to figure payments by each month.

      26 votes
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        3 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

        Thank you for your quick response, Sandy. We’re discussing and taking this feature suggestion into consideration for a future release.

        I’ll post updates as they become available.

      • Image pixel tracking

        In locations where scripts and iframes are not allowed, it would be possible to track adcenter conversions if there were also image tracking codes.

        28 votes
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          1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
        • Allow search keywords not on landing page, to allow for demographic/interest-group targeting.

          Keywords are now being disallowed because they don’t appear on the landing page. Support couldn’t direct me to the location where the guidelines require this, however the explanation was: “it is like a triangle, where keyword, ad, and landing page have to match, which is unlike AdWords, were the keyword corner is missing”. As a consequence, I was told, we can’t target demographic or interest-groups, if the search keyword doesn’t appear on the landing page.

          Eg, if we sell Nissan vehicles we can’t use the keyword [Toyota Prius] to display ads for Nissan LEAF or Nissan Altima Hybrid, unless we…

          5 votes
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            1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
          • Automated emails to all account users when an IO is soon to expire! It'd stop days of paused ads

            We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

            Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

            Many thanks.

            50 votes
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              2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • conversion code incompatibility

              Conversion tracking code is incompatible with our CMS which is xsl based. Google's code works fine. Had to put it in an include file. It's working but I don't trust it as much as if it were in the code of the actual file (per usual). Hoping it's just a temporary fix. Thanks.

              1 vote
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                1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • allow multiple tracking codes on one page

                Create unique tracking ID numbers so that multiple accounts can track a single conversion page.

                15 votes
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                  2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • add sydicated search whitelist

                  would like the ability to start with no syndicated search sites and then progressively add sites to a whitelist rather than having to constantly blacklist sites.

                  14 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Alert me when keyword targeting with {param1} goes to an error landing page

                    We set up keyword tracking in an account, and set the destination url for the ads to (param1}. There was a space in between param and 1 for a lot of these, resulting in an error for a landing page. All of our ads were approved and accruing charges, but we never received an alert.

                    12 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • 15 votes
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                        0 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                      • Query Intent

                        I would like to block Query Intent on the Yahoo Platform.

                        3 votes
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                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                        • Symbols

                          If we can allow special symbols such as $, 1/4 to help with character limits.

                          3 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Change the Network Serving Settings (Display and Search) to Campaign Level instead of Adgroup Level.

                            Change the Network Serving Settings (Display and Search) to Campaign Level instead of Adgroup Level.

                            1 vote
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • max cpc in adgroup report

                              max cpc in adgroup report

                              6 votes
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                                1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                Can you provide more information about this feature suggestion? Why is it important to have it in the ad group report and not other reports?

                              • 3 votes
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                                  1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Time Zone Targeting Option

                                  Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

                                  Advertisers would like to have the option of which time zone is being used.

                                  50 votes
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                                    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                    Thank you for letting us know this option is important to you! What are some of the scenarios for when you’d use your own time zone and when you’d use the consumers’ time zone?

                                  • Campaign Performance Default Populated Results

                                    I would recommend when clicking on a campaign name from the dashboard campaign performance area, that the populated performance results time period would automaticly change to what what it was on the campaign performance tab.

                                    3 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Budget Override

                                      I would like to have the ability (in a separate admin only panel) to set a maximum budget amount that overrides all budgets set with in the campaign settings area.

                                      This allows me to have override control that campaign managers cannot access.

                                      For example, I could set my budget cap at say $500, and no matter what is set up inside each campaign, everything stops at $500 until I reset the hidden budget cap.

                                      This feature will allow me to control the budgets without having to login each day to make sure a campaign manager has not mistakenly set a…

                                      6 votes
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • One time budget

                                        In addition to having monthly budgets, offer a one-time budget to where advertisers can have their ads displayed continously until the one-time budget is depleted.

                                        3 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Have a web-based version of adIntelligence.

                                          Not every advertiser has the exact 2007 version of Excel. Would be highly appreciated if there's a web-based adIntelligence in adCenter UI.

                                          25 votes
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                            Thank you for submitting this feature suggestion. While we don’t currently have this feature on our roadmap, the Microsoft Advertising Intelligence Tool is compatible with Excel 2007 and 2010.

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