Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. DKI Ads issue with Exact and Phrase Keywords

    When I uploaded Exact and Phrase with there respective symbols ([],")through Bingads Editor,those keywords shows those symbols in Bingads Dashboard as well and when I am using DKI Ads for them,the ads are showing those keywords with those symbols which are making my ads completely awful.

    1 vote
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      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • Why Does it take years to load an account?

      Why Does it take years to load an account? Why Do I have to Login again and again everyday when I have clicked on remember to sign in .It does not even remember my log in credentials.
      Why did Yahoo change the way we used to exclude states and make it even more inconvenient?

      1 vote
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        0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Go Back to the Algorithm Prior to Change about 1-yr ago

        For over 2 years, Bing results were much more positive for us than Google. That all changed last year around April or May - with algorithm changes that pushed standard Broad search into the 'super aggressive' realm - matching billions of totally unrelated searches. Though the intent was to make more money for Bing, I bet the opposite has occurred, since we simply cannot use those terms any more and spend LESS as a result. There is NO way one can ever put in enough negatives to curb the tide of $$ wasted.

        1 vote
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Don't allow "close variation" terms for phrase or exact match keywords.

          Most advertisers adding phrase or exact match keywords would expect them to function as described here: https://advertise.bingads.microsoft.com/en-us/resources/training/keyword-match-options
          It is understood that "close variations" may trigger for grammatical variations as carefully outlined in the above link.

          Unfortunately "close variations" also means "similar terms". See attached - my phrase match keyword is triggered by a search term that only contains one word in the phrase. This is not what I am expecting and means I need to carefully police all of my keywords by going back in and adding a number of negative keywords to combat the inaccuracies. That's just ridiculous.

          I…

          3 votes
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            0 comments  ·  Flag idea as inappropriate…  ·  Admin →
          • display advertising

            List size in Audiences under shared library only shows <1000 when enough members are not in the list. However, there should also be a way to find out how many members are currently in the list, so that one can validate that the list is actually growing. Hope someone considers this suggestion! Thanks in advance.

            1 vote
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              0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
            • In custom date range reports, allow selection of a future end date.

              If I want to run a report from a date (ex. 01/01/2017) to today (or yesterday) everyday, there is no good option for me. I don't want a moving date range. I want a fixed start date every time, so I have to login and change the end date every time I run the report (daily).

              If I could pick a future date (similar to AdWords) then I wouldn't need to edit my custom report everyday and could even schedule it!

              3 votes
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                1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • A way to check unique clicks, from unique IPs.

                This really should be a feature.

                4 votes
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                  0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • fix your shortcuts. Ctrl shift & ctrl click do not work interchangeably. Please just look at the control features & ad group select options

                  fix your shortcuts. Ctrl shift & ctrl-click do not work interchangeably. Please just look at the control features & ad group select options

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                    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                  • new keyword korean

                    Account ID
                    139123552
                    Account number
                    F108ZKT6
                    Account name
                    체리게임
                    Primary contact
                    goruftk0911@gmail.com

                    I ask you to approve the keyword.
                    Korean version keyword

                    1 vote
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Search Term Must Include All Keywords

                      Bing should make it so all keywords have to be in the search term.

                      It would be nice so we can bid terms like dental implant dentist higher than dental implant because the user intent is very different.

                      Example

                      My client is showing up for the search term "four on four dental implants" when the keyword is "+dental +implants +dentist". Bing says this is possible because the system is picking up on smart match and counting dental and dentist as the same match. But with that logic shouldn't dental show up twice, or dentist show up twice in the search…

                      3 votes
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                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                      • Price Extensions

                        Price Extensions have a huge positive impact on performance for Google Search Ads, and it would be great to be able to utliize them with Bing as well.

                        1 vote
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                          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                        • 3 votes
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                            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                          • Provide Label feature through API.

                            Currently from Bing Ads dashboard can Manage Labels but though programming it is not possible. Please provide this feature through API.

                            1 vote
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                              0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                            • Provide usefull data to Google Analytics for Shopping Campaigns?

                              Right now, utm_term is filled with a larg number for shopping ads rather than a usefull string. ie. utm_term=4576717151279392. This should be something useful like "running shoes" not a huge number.

                              1 vote
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                                0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                              • why there is no better UI ??

                                when we add negative keywords which aren't shown that they have been excluded how to have a better conclusion without being listed in the columns ? Why this UI is not as friendly to show our data to analyse negative terms that were excluded?

                                1 vote
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                                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                • To add paypal account in Morocco

                                  It would be great if we had the ability to pay using paypal in Morocco.

                                  1 vote
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                                    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • EQUAL TREATMENT

                                    Allow all users equal ability to use keywords.
                                    We are not allowed to use 'apricot kernels' as a keyword - in fact they have shut down all our ads for 300 items because these are on our site - 1 of 300 items.
                                    Yet Bing and Yahoo show ads for other companies for apricot kernels and several related keywords.
                                    How does an advertiser compete with those in a special group that can avoid policies enforced on us smaller businesses?

                                    1 vote
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                                      0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Columns in report Gender and Age

                                      Make possible:
                                      1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
                                      2) to add columns Conversions, CPA and Revenue

                                      30 votes
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                                        1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Add "Bulgarian" as a supported language with Bing Ads

                                        Please include Bulgarian language as a supported ad language. Many advertisers uses Bing Ads and will be a great help if this language is supported. Hoping for your further action on this request. Thanks!

                                        1 vote
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                                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Coupon Code For New Accounts

                                          I am Umair from Pakistan. I am getting training about CPA marketing. My mentor teach me that you can promote offers via bing ads. I asked from Agent He said yes and I told to the agent that my class mate told me bing will give you coupon code for testing. I asked but agent said we are not offering promotional codes under my market.

                                          I want to request To bing that You should offer promotional code under my market (Pakistan) too. This will encourage the new comers for using bing ads.

                                          Please as I told you I am new…

                                          4 votes
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                                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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