Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Make the Product ID column available in Search Term Reports

    Make the Product ID column available in Search Term Reports:

    When running a search term report for shopping campaigns, it would be helpful if the advertiser were able to see the product ID for the product that was triggered, in order to optimize the product description column in the product feed.

    6 votes
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      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • In custom date range reports, allow selection of a future end date.

      If I want to run a report from a date (ex. 01/01/2017) to today (or yesterday) everyday, there is no good option for me. I don't want a moving date range. I want a fixed start date every time, so I have to login and change the end date every time I run the report (daily).

      If I could pick a future date (similar to AdWords) then I wouldn't need to edit my custom report everyday and could even schedule it!

      3 votes
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        1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • A way to check unique clicks, from unique IPs.

        This really should be a feature.

        4 votes
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          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
        • Columns in report Gender and Age

          Make possible:
          1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
          2) to add columns Conversions, CPA and Revenue

          30 votes
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            1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • data retention -- we need to be able to retrieve data going back to the beginning of time. This is bizarre that we can't.

            WE should be able to retrieve data older than just 3 years. Google Adwords let's us retrieve data going back to the beginning of time and we expect the same from Bing. We lost some critical data that we can't recreate because of this.

            12 votes
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              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • Not show ad if didn't win a mainline position

              The value of a mainline position in Bing ads for my company to make a profit may be $1.00 but the value of a lower position is only $0.15. I am willing to bid $1.00 for the mainline but cannot have my ad show in a lower position for that amount, or any amount between $0.15 and $0.99. So now I can only bid $0.15 but can't get enough mainline spots with the low bid. I need an option to not show my ad if my bid does not win a mainline position. Then I can bid $1.00 and if…

              3 votes
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                1 comment  ·  Flag idea as inappropriate…  ·  Admin →
              • Allow uploads for location targeting

                Allow specific bulk targeting to be downloaded from AdWords and imported to a specific campaign, the Bing Ads interface is too slow and often times I give up and change what I want in AdWords and import it from there back into Bing

                7 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Enhanced CPC for Shopping Campaigns

                  Same as enhanced CPC with text ads, increasing bids by 30%, resulting in higher conversions, lower CPA and improving ROI on Bing

                  5 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Let people from all over the world pay through Paypal (USD). WHO USES CHECKS ANYMORE?????

                    I cannot pay for bing ads using paypal because i am from Kenya. Paypal is acceptable globally, why care whether my dollars are from Kenya or any other country. Why should i send a check when i can prepay using paypal. This is the worst kind of unnecessary organizational bureaucracy, and it sure works against your interests.

                    6 votes
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                      0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Bring Back Campaign ID in columns

                      Add back Campaign ID to the columns list. Preferably under all levels Campaign, Adgroup, Ad, & Keyword.

                      17 votes
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Coupons in singapore Please

                        Please offer coupons in Singapore.

                        6 votes
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                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                        • Add Labels to Bing ads Editor

                          Please add labels to Bing Ads Editor

                          6 votes
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                            Gathering Feedback  ·  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                          • Action Based Modifers

                            Google now had action based modifiers - simply put, if you'd like to serve a specific extension more often we could add a bid modifier +300 (similar to device bid modifiers) - This gives advertisers more control of extensions delivered

                            13 votes
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                              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                            • Location Based Dynamic Text

                              Using the location data that bing gathers from the searcher to allow an advertiser to show a location based ad. This makes it easier for someone advertising multiple locations to make sure they are showing the ad for the closest one.

                              9 votes
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                                1 comment  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                              • 4 votes
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                                  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                • I would like to edit my ad from Expanded text ad to Text ads

                                  I would like to edit my ad from Expanded text ad to Text ads

                                  3 votes
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                                    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                  • UET & Goal Migration

                                    Allow Agencies to migrate UET Tags and Goals into other accounts that they have access to. So if a UET tag has been created in the agency Shell (by mistake) it can then be moved into the client's account along with the goals. As the client may have already installed the tag before we realise its been setup in the wrong place.

                                    3 votes
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                                      0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                                    • 帳戶餘額顯示錯誤,之前才儲值,昨天餘額也還4000多,看花費也沒多少,怎麼今天看餘額就顯示為0?

                                      帳戶餘額顯示錯誤,之前才儲值,昨天餘額也還4000多,看花費也沒多少,怎麼今天看餘額就顯示為0,且協助處理?

                                      1 vote
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                                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                      • ad position conversion

                                        Add a metric that shows the exact position of the ad for a conversion so we can correlate it with our sales results.

                                        16 votes
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                                          2 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Improve Ad Filtering for Expanded Text Ads and Automated Rules

                                          Improve filtering. If someone wants to set an automated rule for Expanded Text Ads he cannot filter either for Final URL or Tracking template. Only for Destination URL which is not available for ETAs. Until Labels are fully implemented, in the editor as well, thats an other idea, please include options in the ad filtering such as Final URL or tracking template

                                          12 votes
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                                            0 comments  ·  Flag idea as inappropriate…  ·  Admin →
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