Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Turkey isnt in your list

    Turkey isnt in your ads country list. I hope you can early inclede turkey and turkish

    2 votes
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      0 comments  ·  Flag idea as inappropriate…  ·  Admin →
    • kindly give net banking feature for indian users so that we will be able to transfer money in our bing account instanlty.

      kindly give net banking feature for indian users so that we will be able to transfer money in our bing account instanlty.

      3 votes
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        1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
      • 180 day remarketing duration is not good enough.

        AdWords and ALL other digital marketing platforms allow lists to have NO duration.
        This means there is no way to measure or divide up purchases through Bing that are from new customers compared to past customers.
        For example, let's say I have two different campaigns, one targeting past customer purchases, one targeting first time purchases. The first campaign has a list of all past customers attached to it, making sure that this ONLY tracks 'existing purchases'. The second campaign excludes this list, making sure this ONLY tracks 'first time purchases'.
        After 180 days, past customers will be removed from the…

        6 votes
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          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
        • Have the option to change all options from Google to Bing Ads while importing

          When you import from google expanded text status is not imported but many other options are please be consistent with the standard text ads and have it work.

          25 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Duplicate ads within the same ad group | Allow to change location and time for ads on the same ad group

            Hi Team,

            We are requesting for you to enable the feature for having duplicate ads on the same ad group. Also, to allow us to set a specific location and time for specific ads within the same ad group. Where in it will allow us to follow the location and time set on the specific ad and not just on the ad group settings. Google has this feature.

            5 votes
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              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Average Household Income Geo-Targeting

              AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

              It would be fantastic if Bing introduces this particular setting

              17 votes
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                0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
              • Ability for Bing Ads Support to be able to create custom revenue tags for UET

                Bing Ads Support should be able to create custom revenue tags for UET for advertisers who do not have web masters or a support mechanism for their ecommerce websites.

                6 votes
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                  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                • Prepaid Card

                  I would request you to allow Prepaid credit cards. As these are easily available options in Pakistan so easy for us to use it.

                  8 votes
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                    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Bing Ads Platform Health

                    Hi would be good if you can have a subscribe option on you Bing Ads Platform Health. This would allow us to subscribe to the alerts so we can get email notification when a status gets updated.

                    Thank you

                    7 votes
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                      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                    • Don't allow "close variation" terms for phrase or exact match keywords.

                      Most advertisers adding phrase or exact match keywords would expect them to function as described here: https://advertise.bingads.microsoft.com/en-us/resources/training/keyword-match-options
                      It is understood that "close variations" may trigger for grammatical variations as carefully outlined in the above link.

                      Unfortunately "close variations" also means "similar terms". See attached - my phrase match keyword is triggered by a search term that only contains one word in the phrase. This is not what I am expecting and means I need to carefully police all of my keywords by going back in and adding a number of negative keywords to combat the inaccuracies. That's just ridiculous.

                      I…

                      33 votes
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                        0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                      • App install ads in Europe

                        In my opinion it's the right time to include European and LATAM countries in app install campaigns. A lot of advertisers would be happy to have an alternative to Google app install campaigns in their marketing plans

                        10 votes
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                          0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                        • Move keywords to another campaign.

                          Move keywords to another campaign.

                          You can only move with Copy & Paste keywords to another campaign.

                          It would be useful to extend the following functions:

                          1.- Selected keywords move to
                          2.- Copy selected keywords

                          54 votes
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                            2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Import language settings correctly from google adwords

                            Import language settings correctly.
                            The automatic import function from google adwords is great, if you're targeting english speaking people.
                            We add products to our shop everyday and have a script running to add these products in adwords.
                            We recently discovered the function to automate the import of adwords campaigns, but this doesn't seem to import any language settings from adwords. The default setting for the freshly imported new bing adgroups is 'english' and is also frozen, meaning that we can't change it to french, dutch, spanish or any other language if we wanted to.
                            Can you please fix this and…

                            4 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • track ad position parameter

                              Google adwords have {nos} parameter I think

                              to trace the positionSo that I can see how my ad performs among competitors so I hope Bing will allow this as well

                              11 votes
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                                0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                              • Allow 500 IP Exclusions Like AdWords

                                Only allowing a 100 per campaign leaves the advertisers vulnerable with the growing number of competitors entering the market place. Expanding the functionality of the Wildcard (*) to the last three octets would also be beneficial. Please review expanding the IP exclusion list for the protection of the advertisers.

                                11 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Debit, prepaid card

                                  I suggest bing accept debit card, prepaid from "we people" come from AFRICA countries to benefit from bingads

                                  4 votes
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                                    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Custom Combinations for Audiences

                                    I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

                                    At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

                                    I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

                                    The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

                                    21 votes
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                                      Started  ·  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Please allow more languages such as Japanese, Korean and Arabic to be used

                                      Please allow more languages such as Japanese, Korean and Arabic to be used.

                                      it doesn't make sense to be able to advertise in countries like Japan but not use their own language.

                                      6 votes
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                                        0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Improve User Experience Downlading Large Accounts (Max Keywords)

                                        At present, customers with >8M keywords receive an error when they attempt to download their full account to the Bing Ads Editor. This error is based on a limitation in the API function which Bing Ads Editor calls (DownloadCampaignsByCampaignIds) and the error returned is the raw error which is returned by the API (see below).

                                        Rather than asking the desktop user to download a subset of accounts, this is something that the editor should be able to do directly.

                                        -- Instead of calling the API once for all campaigns, if code 3216 is received by the editor it could download…

                                        3 votes
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                                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Have offline conversion show up in stats

                                          Being able to upload offline conversions is a great addition to bing, but not being able to view them in the conversions column of the stats or even have a separate column for offline conversions makes the feature useless. I opened a ticket and was told to post here so hopefully this feature can be added.

                                          1 vote
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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