Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. click performance report by msclkid

    Can we get the click performance report by msclkid?

    55 votes
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      16 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

      We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

    • Please add a column for MerchantProductId in the GoalsAndFunnelsReport

      It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the ProductOfferPerformanceReport, it would give us the performance data we need for a particular product in a shopping campaign to be able to know what kind of bid to set for it.

      31 votes
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        20 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
      • Please add a column for SearchQuery to the GoalsAndFunnelsReport

        It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the SearchQueryPerformanceReport, it would allow us to know which searches are driving which types of conversions, allowing us to optimize our campaigns better.

        29 votes
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          16 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
        • Option to filter out zero-conversion rows from the ConversionPerformanceReport

          Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

          Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

          This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

          25 votes
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            1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
            Started  ·  adCenterCPE, KellyB responded

            Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

          • Add ClickDate (or similar) to GoalsAndFunnelsReport

            Please add something to the GoalsAndFunnelsReport that would allow us to get the date of the click that caused the conversion. Bing obviously has that, as it is returning the campaign, ad group, and keyword of the click that led to the conversion. It would be very helpful in figuring out what is working, as some clients have a long time between when a click occurs and the actual conversion. Things can change in that time period, and we'd like to be able to know what was going on in the account when the click happened that eventually led to…

            23 votes
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              7 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
            • Enable offline conversion's cancellation functionality

              We know Bing Ads API supports the offline conversion import in v11. But the current system doesn't support the conversion cancellation feature. It only tracks the first conversion value (and it must be a (+ve) positive value). Nothing found for the conversion cancellation process. If you consider my below scenario.

              Say:

              I send a positive value with the a MicrosoftClickId when the conversion occurs at our side & a negative value for the same MicrosoftClickId when conversion cancelled by our partners. For example : at first (+ve) $4 will be passed through Bing API when the conversion occurs and (-ve)…

              16 votes
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                1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
              • IP Address exclusion using Bing API

                I need the ability to exclude IP address using API so please consider this as a feature request and help us to automate the ip exclusion process. Thanks

                8 votes
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                  2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                • Shopify Integration for shopping campaigns

                  Please release an app that integrates Shopify with the Bing Merchant Center, similar to Google.

                  7 votes
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                    2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                  • Cost Parameter in URL Tracking

                    Cost Parameter in URL tracking. (here is the reference: http://help.bingads.microsoft.com/apex/index/3/en/51091 ) Right now we get a ton of good data that we can pass via parameters to our trackers like keyword, query string, Ad Id ect. But why there is no Cost Parameter? If we cant pass the cost of the click to our tracker how can we properly optimize a campaign if we do not know how much was the cost of that click?

                    7 votes
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                      1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                    • Allow Call Extension for Ad Group

                      We would like to be able to have different phone number for each a group. Current system only allow call extension at campaign level. To get around this limitation, we have to create a massive number of campaign, one for each ad group. Google Adwords already has this feature.

                      6 votes
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                        3 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                      • set IP exclusions via API

                        i can't set IP exclusions via API. I only have to set it on webUI.

                        5 votes
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                          0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                        • BingAds SDK needs a way to provide SOAP Messages for debugging purposes

                          When I need to contact Bing Ads support with API questions, they always ask for the SOAP Request and SOAP Response. However, since there's no easy way to get that information from the BingAds SDK, it makes the support process way more difficult than it needs to be. If there was an easy way to pull this information from the BingAds SDK, that would be great!

                          4 votes
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                            0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                          • Allow a service account to make API requests without a human logging into the system.

                            I would like to request a daily report from the API very early in the morning each day. Currently, I cannot do this without having a user log in to grant access each time. Having to log in each time destroys any hopes for automation.

                            4 votes
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                              2 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                            • Include Option for filtering the AdPerformance report by status.

                              Ad Performance report shuold have an ability to filter the report data by status active campaigns, status active adgroups and status active ads.More over Status Column also required in Ad Performance report.As of now report gives me all ads where it is paused or active, filtering the data by status column would be more handy to track the performance of ads.

                              4 votes
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                                0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                              • Allow bulk editing of param1 field

                                There is currently no way to bulk update (add, change or delete) the Param1 field in the Keyword view. Please add this functionality to work like updating Dest URL, bids, etc. Until then, I'll be selecting them manually and making my changes - big waste of time.

                                2 votes
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                                  0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                • Bring back the old charts - New charts are too wide

                                  The recent (July 2016) change to the performance charts in the API creates a chart that is too wide to easily view. Please go back to the old charts with the 4 choices of measure on the right. It was nice and compact and easy to view.

                                  2 votes
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                                    0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Clearly stating an applied coupon will expire on a date and an email sent to use prior to expiration as a warning

                                    Clearly stating an applied coupon will expire on a particular date and an email sent to user prior to expiration date as a warning.

                                    2 votes
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                                      0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Issue with Bing Ads.

                                      My case is, I want the CampaignPerformance data as a response(List data), not the file, so that I can save that data to my database.

                                      2 votes
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                                        0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Generate access token on the fly by loggin in only once

                                        I need some way in bing ads API from where a user can login only once and can create the new access token every time when he/she needs to access the campaigns from API. It should not ask the user to login again. Maybe some code or something to the user will be provided to me on first login which I will save for later use and use the same to create the new access token from the second time onwards.

                                        Facebook provides similar functioanlity.

                                        I am using PHP as my scripting language.

                                        2 votes
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                                          1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                        • bigcommerce feed

                                          I would love it if you added an app to BigCommerce so I can easily upload my feed to you! It is impossible to edit my Google Feed, which is automatically created, to make it work with Bing. We're part of a huge platform, so making product feeds automatic without paying for an external service would be huge benefit to us. Frankly, I tried the external service once and won't do it again due to the cost.

                                          2 votes
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                                            0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
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