Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Indicate exact/phrase match types with " " and [ ] symbols

    It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

    105 votes
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      1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Time Zone Targeting Option

      Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

      Advertisers would like to have the option of which time zone is being used.

      38 votes
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        8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

        We have begun exploring providing this functionality. We’re planning to provide an option similar to ad extension scheduling where you can choose your account timezone or the searchers time zone. Please let us know how you plan to use this functionality and how much this impacts your business & search engine marketing today.

      • Allow the option to link Bing Places accounts with Bing Ads accounts

        Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

        25 votes
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          3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

          We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

        • Add option to pull conversions in mass

          We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

          6 votes
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            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

            Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

          • Please make "Rotate ads more evenly" the default option instead of "Optimize for clicks" (or allow users to choose which should be default)

            Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

            For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

            5 votes
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              2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Review Bings Broad Match Algorithm

              Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

              pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

              im in the process of requesting recompense, due to this being none fault of my own

              4 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Don't suggest opportunities that won't meet your own editorial review

                If Bing suggests an opportunity, it should not be something that the Bing editorial team says violates their own policy. That seems very counterintuitive.

                2 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Show audience overlap between 2-3 select audiences

                  Facebook and Google both show overlap of audience, to give an advertiser an idea of degree of incrementality of one audience vs. others.

                  1 vote
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                    Gathering Feedback  ·  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Negative Keywords From Opportunities

                    For keyword suggestionsunder opportunities in ad groups, why not make these keywords you don't want available as a download for negative keywords.

                    1 vote
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                      Gathering Feedback  ·  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Stop making keyword suggestions in "Opportunities" that are immediately disapproved

                      Stop making keyword suggestions in "Opportunities" that are immediately disapproved and that we can't even request an exception for.

                      This is just a waste of time and doesn't give confidence in usefulness of keyword suggestions!

                      1 vote
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                        Hi, Tony

                        Thanks for your feedback.

                        Could you pls provide some details about this case like your account XID, keyword opportunities adopted, and how they are disapproved? We will deep dive into it and provide updates to you then.

                      • Add Automated Rule for Top of Page at the campaign level

                        We have a few clients who want to dominate the search results for all the keywords in a particular campaign. It is inefficient to have to add a rule to every single keyword in the campaign, and to remember to add the rule to any new keywords added later. Give us a way to add Top of Page at the campaign level instead.

                        1 vote
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                          Hi Mel, there is a way to set keyword rules for all keywords from a specific campaign. Have you tried these steps?

                          1. Click into the campaign you want to add the keyword rule for so that you are in the ad groups tab reviewing ad groups that only belong to that campaign.
                          2. Go to the Keywords tab. Now you are reviewing keywords that only belong to your campaign from Step #1.
                          3. Click Automate > Increase to estimated top of page bid when…
                          4. Next to “Apply to” make sure that this is selected: “All keywords in this campaign.” This rule will now automatically include all keywords in that campaign, including future keywords that you add later.
                          5. Continue defining your rule.

                          Let me know if that works for you.

                        • Have the possibility of having Retargeting ONLY campaings

                          Have the possibility of having Retargeting ONLY campaings

                          The fact that audiences are missing with normal campaigns if we create a re-marketing campaign is not ideal, and therefore we cannot target the right audience.

                          1 vote
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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