Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so the costumer would always contact the right person. As far as my research went, Google Adwords doesn't have such an extension at the moment.

Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places profile compare to unlimited with Google Business profile and there's no option to upload a video either. Lastly, A lot of organizations have a Showroom on site which has different hours compare to Call center, but in Bing Places it has only one option for company hours. I would love to have a an option to have separate showroom hours along with call center/customer service.

Can you make it so more detailed reporting can be pulled on automated extensions? I would like to know what callout extensions are being generated, what seller/review sites are being shown in ads, what long titles are performing best, etc.

You cannot break down this data into granular insights, but it would be so helpful for account improvements - like taking long ad title annotations and adding them on the account. Additionally, excluding all/part of automated extensions would be great. For example, if the automated callout extension is pulling incorrectly, I want to exclude that. Or, if I only want a specific review site to show under merchant rating.

Thanks!