Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Call Extension Conversions

    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

    81 votes
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    16 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

  2. Better Filters

    Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

    16 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  3. Improved Reporting on Ad Extensions

    At the minute, it appears that we only see performance based on if the ad extensions themselves are clicked - clicking on the image for the image ad extension returns a click, however clicking on the ad itself does not return a click for the extension.

    Creating a report that allows you to check the performance of ads themselves with each ad extension - measuring clicks anywhere on the ad when the extension is present to help measure the performance of different extensions. If an image is present, are users more likely to click on the ad itself? Are certain…

    13 votes
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    2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  4. Client Level (MCC) Conversion Tracking

    Have an option to create a conversion tracking code on client level, the same way as MCC level conversion tracking code in Google.

    5 votes
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    1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  5. Bing Ads Intelligence

    Hi Team,

    I recently noticed that in BAI the first page bid is now gone. This makes is very difficult for me to gauge new bids. Your keyword planner is not a very good tool with bid estimates and BAI easily would show me when my bids were too low by highlighting them yellow. Now it seems the first page bid column is not producing any data. This is on multiple accounts that I help manage. Please advise if this is a bug. Thanks

    0 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
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