Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

(thinking…)

Enter your idea and we'll search to see if someone has already suggested it.

If a similar idea already exists, you can support and comment on it.

If it doesn't exist, you can post your idea so others can support it.

Enter your idea and we'll search to see if someone has already suggested it.

  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. ad groups with no active keywords / ads

    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

    110 votes
    Sign in
    Check!
    (thinking…)
    Reset
    or sign in with
    • facebook
    • google
      Password icon
      Signed in as (Sign out)

      We’ll send you updates on this idea

      8 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
    • Import Adgroups from a Google Account

      It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

      63 votes
      Sign in
      Check!
      (thinking…)
      Reset
      or sign in with
      • facebook
      • google
        Password icon
        Signed in as (Sign out)

        We’ll send you updates on this idea

        1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

        An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

        A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
        - New ad groups for existing campaigns
        - New ads for existing ad groups
        - New keywords for existing ad groups
        - New negative keywords for existing campaigns and ad groups
        - New negative keyword lists

        As always please let us know your feedback. Thanks!

      • comments

        I would like to see Bing Ads Editor add a local comments field, like AdWords Editor has. I find it very valuable when I can leave comments when I'm editing, because I can come back in the future to see what was previously done.

        21 votes
        Sign in
        Check!
        (thinking…)
        Reset
        or sign in with
        • facebook
        • google
          Password icon
          Signed in as (Sign out)

          We’ll send you updates on this idea

          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
        • Adding the inmarket audiences via editor

          we are unable to Add the in-market audiences via editor currently at either campagin or adgroup level. it would be helpful if we can have this feature.

          7 votes
          Sign in
          Check!
          (thinking…)
          Reset
          or sign in with
          • facebook
          • google
            Password icon
            Signed in as (Sign out)

            We’ll send you updates on this idea

            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
          • Undo / Back button in Bing Ads Editor

            Being able to undo things in Bing Ads Editor.

            7 votes
            Sign in
            Check!
            (thinking…)
            Reset
            or sign in with
            • facebook
            • google
              Password icon
              Signed in as (Sign out)

              We’ll send you updates on this idea

              1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
            • Make Accounts List Alphabetical

              When you drop down the list of accounts they should be alphabetical.

              7 votes
              Sign in
              Check!
              (thinking…)
              Reset
              or sign in with
              • facebook
              • google
                Password icon
                Signed in as (Sign out)

                We’ll send you updates on this idea

                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
              • Wildcard * should be implemented in Bing Ads Editor to replace multiple text

                As in Excel you can use the wildcard * to replace text in multiple lines of long text in sentences very fast. This option is not included in Bing Ads Editor under the button Replace Text. This will be very handy to change very quick multiple instances in ads, ad group names, URL, etc.

                7 votes
                Sign in
                Check!
                (thinking…)
                Reset
                or sign in with
                • facebook
                • google
                  Password icon
                  Signed in as (Sign out)

                  We’ll send you updates on this idea

                  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                • Bulk add site placement URLs for Content Network

                  When adding individual site placements (instead of using Microsoft Media Network), there is no way to just add a list of placements without searching for each URL one by one and then clicking to add it in the UI. There is no way to add or edit site placements in Bing Ads Editor.

                  7 votes
                  Sign in
                  Check!
                  (thinking…)
                  Reset
                  or sign in with
                  • facebook
                  • google
                    Password icon
                    Signed in as (Sign out)

                    We’ll send you updates on this idea

                    1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                  • Please FINALLY add a user interface language selector to Bing Ads Editor.

                    We are an international company, and you are making it impossible for me to share my screen with my colleagues, as they don't speak German (OS Language). Bing Editor should allow to select the display (UI) language.

                    6 votes
                    Sign in
                    Check!
                    (thinking…)
                    Reset
                    or sign in with
                    • facebook
                    • google
                      Password icon
                      Signed in as (Sign out)

                      We’ll send you updates on this idea

                      4 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                      Devang Gandhi responded

                      Hi Thomas,

                      Thanks for your feedback. We are currently looking into exposing the capability to change the UI language. In the meanwhile, here’s a workaround that you can use.

                      1. Navigate to localappdata\Bing Ads Editor folder on your machine
                      2. Open the Microsoft.AdvertisingDesktop.exe.config file
                      3. Add key=“ShowCultureOptions” value=“True” under the appSettings section
                      4. Restart Bing Ads Editor
                      5. Go to Tools > Options > MSFT Internal Setup. From here you will be able to change the UI language

                      Note that the editor will take into account even the date, time and number formats of the locale that you select from the drop down.

                      Hope this helps!

                    • Reduce the steps to get to the AdPreview tool

                      Too many steps to get to the adpreview tool, which in itself is not intuitive to find. I had to search help in order to find it.

                      Steps to get my ad to show up in adpreview tool:
                      1) click "Tools"
                      2) Click "Ad preview and diagnostic tool"
                      3) Type in keyword/query. Doesn't show my campaign so I have to memorize the keyword(s).
                      4) Select Location. Click "Edit". Scroll and click state and click city (3 clicks altogether)
                      5) Click "Preview"

                      Bing's adpreview tool require 7 clicks and typing in the keyword. I didn't memorize my keyword so I had…

                      6 votes
                      Sign in
                      Check!
                      (thinking…)
                      Reset
                      or sign in with
                      • facebook
                      • google
                        Password icon
                        Signed in as (Sign out)

                        We’ll send you updates on this idea

                        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                      • Allow more than one pixel in thank you page

                        As per many clients requests. Include the feature of adding more than one pixel in the thank you page in Bing. Supporting only one pixel limits the possibility of those big clients with several accounts. I saw a similar idea posted in July 2011, maybe this time it can be pushed further and have something that Google looks like they dont have.

                        6 votes
                        Sign in
                        Check!
                        (thinking…)
                        Reset
                        or sign in with
                        • facebook
                        • google
                          Password icon
                          Signed in as (Sign out)

                          We’ll send you updates on this idea

                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                        • ad preview tool Advanced targeting options -Option to save the setting.

                          For ad preview - once the customer choses the Advanced targeting options (specified the local area in the drop down). The info should be saved.Instead of letting the user retype the info.
                          Google adwords sets the location to the default chosen value by the user..but bing doesn't..we have to keep saving the target details every time we check our preview

                          6 votes
                          Sign in
                          Check!
                          (thinking…)
                          Reset
                          or sign in with
                          • facebook
                          • google
                            Password icon
                            Signed in as (Sign out)

                            We’ll send you updates on this idea

                            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                          • bing ads editor bugs

                            bing ads editor bugs:
                            1, bing ads editor local keyword destination url update or delete can not be synced to the online ad version.
                            2, the IP exclusion can not be added in bing ads editor
                            3,3, the option for people physically existing in the target region is always overided by the related option when synced from bing ads editor to online

                            6 votes
                            Sign in
                            Check!
                            (thinking…)
                            Reset
                            or sign in with
                            • facebook
                            • google
                              Password icon
                              Signed in as (Sign out)

                              We’ll send you updates on this idea

                              1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                            • Add the ability to add bulk keywords within AdCenter Desktop without needing to specify a heading.

                              Often times I just want to copy a single list of keywords and add them to an adgroup. Adwords lets you do this with their "add keyword in bulk" tools without strictly adhering to an excel table or using headings. This significantly reduces the usefulness and time saving ability of the desktop tool.

                              6 votes
                              Sign in
                              Check!
                              (thinking…)
                              Reset
                              or sign in with
                              • facebook
                              • google
                                Password icon
                                Signed in as (Sign out)

                                We’ll send you updates on this idea

                                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                              • Broad Match is Ridiculous

                                the broad match is literally a joke,

                                the keyword Polytunnels triggers when searchers type:

                                bmw accessories
                                caravan
                                Halfords
                                bmx
                                pets
                                fish

                                there is broad then there is off the scale....

                                5 votes
                                Sign in
                                Check!
                                (thinking…)
                                Reset
                                or sign in with
                                • facebook
                                • google
                                  Password icon
                                  Signed in as (Sign out)

                                  We’ll send you updates on this idea

                                  2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                • ip

                                  IP Exclusion included in editor. Currently it only exist via web interface

                                  5 votes
                                  Sign in
                                  Check!
                                  (thinking…)
                                  Reset
                                  or sign in with
                                  • facebook
                                  • google
                                    Password icon
                                    Signed in as (Sign out)

                                    We’ll send you updates on this idea

                                    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Remove "Import from Google AdWords" ad updates cap (currently limited to 100 ad updates - more than that's just ignored)

                                    With the "Import from Google AdWords" tool, you may only import 100 ad updates, more than that's just ignored. This doesn't make much sense. What's the point of the tool if you have half ads updated and half ads outdated?

                                    5 votes
                                    Sign in
                                    Check!
                                    (thinking…)
                                    Reset
                                    or sign in with
                                    • facebook
                                    • google
                                      Password icon
                                      Signed in as (Sign out)

                                      We’ll send you updates on this idea

                                      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                    • bulk negative location import does not work.

                                      bulk negative location import from editor does not work. I've tried zips, full location(zip, state, country), and target code from Bings download reference. NOTHING works and I'm uploading 1500 locations.

                                      4 votes
                                      Sign in
                                      Check!
                                      (thinking…)
                                      Reset
                                      or sign in with
                                      • facebook
                                      • google
                                        Password icon
                                        Signed in as (Sign out)

                                        We’ll send you updates on this idea

                                        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Bing Ads Editor is bugged

                                        In Bing Ads Editor, if a Keyword has an Ad group status of "Budget paused" and you use the Copy to CSV feature, the Ad group status for that Keyword changes to "Deleted" which is inaccurate. Please fix.

                                        4 votes
                                        Sign in
                                        Check!
                                        (thinking…)
                                        Reset
                                        or sign in with
                                        • facebook
                                        • google
                                          Password icon
                                          Signed in as (Sign out)

                                          We’ll send you updates on this idea

                                          1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                        • remember columns

                                          Please remember the order of the columns I choose. For example, I pretty much always want to see the data in the following order: impr, clicks, ctr%, avg pos, avg cpc, spend, conv, $/conv, conv%.

                                          If I look at campaign level, show that order. If I look at adgroup, ad the campaign column but still show the data in that order. If I look at keywords, ad campaign and adgroup columns but still show the data in that order. same goes for ads. I'm talking about the data specifically. It's fine to keep show other useful columns that are unique…

                                          4 votes
                                          Sign in
                                          Check!
                                          (thinking…)
                                          Reset
                                          or sign in with
                                          • facebook
                                          • google
                                            Password icon
                                            Signed in as (Sign out)

                                            We’ll send you updates on this idea

                                            2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                            Hi Clayton,

                                            Thanks for letting us know. The columns order seems to be getting reset when pulling statistics; we will look into this. Other than this scenario, column order should be persisting, please let us know if otherwise.

                                            Thanks

                                          ← Previous 1 3 4 5 10 11
                                          • Don't see your idea?

                                          Bing Ads Feature Suggestions

                                          Feedback and Knowledge Base