Website Call Conversion Tracking
I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.
This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html
Upon review, we do not have any near term plans to provide this particular conversion tracking functionality
In the service industry (plumbers, landscapers, locksmiths, contractors, etc.), most people will pick up the phone and call, not submit a form on the website. When you work in these industries, it's hard to justify using BingAds because you don't know if it's working. At Adwords, this is very easy to integrate. BingAds is really behind the times on this major feature.
George Taylor commented
It would be great to be able to create a website call tracking conversion in the Bing Ads UI. Not a call extension... I'm talking about code that can be placed on the website that dynamically changes the static phone number to a tracking number provided by Bing.
I agree and would it be possible to piggyback on what Adwords has done for website call tracking. It would be great to be able to be able to set this up seamlessly without breaking what is already working.
Garrett Jackson commented
This would make a huge difference to our campaigns and usage of Bing.
Nick Baldwin commented
+1 on this. This feature is very important - clients are busy and ask what the source is - but customers on the phone will not say 'I clicked a google ad or I clicked a bing ad and called. If bing want more business then this is key.
David Greene commented
It's a huge defect in Bing ads. We all want data on what's working in a campaign and Google has been offering it for years. Why won't Bing? Should be a simple code placed before the website phoone number so we know which keyword prompted a conversion.
David DiLoreto commented
It would be nice if it could connect to Google Analytics and pull out the conversions via a phone call tracking system such as Ifbyphone, Century Interactive or Mongoose Metrics. This data is very important and Adwords allows Analytics to connect and send the data over to them for accurate reporting. The Call Tracking data would be great to have to show the conversion within Bing Ads.
While solutions like Call Tracking tools allow to log a conversion into Adcenter, it seem like it's not possible to distinguish the conversion Type (in my case a call but could be other types) from other Purchase/Forms conversion. A conversion type variable would be great to do just that and make conversion reports more holistic and meaningful.