How can we improve Bing Ads to create a better experience?

Provide a Google Click ID Equivalent - (It's already behind the scenes as the msclkid param)

Using the param {msclkid} in a similar way to the Google Click ID would be increadibly useful for offline conversion tracking.

The msclkid is the parameter that is used behind the scenes already although it doesn't currently track click success rate, which decreases it's usefulness as a passable param.

Once we can pass along the clickID we need to be able to access the clickID via either the API or the UI to take advantage of the information.

To take it one step closer to "very useful", being able to then upload conversions with an associated click ID then make BingAds insanely useful for entire markets where the sale happens offline. B2B, Mortgage, Insurance, etc.

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    Anonymous shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

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