How can we improve Bing Ads to create a better experience?

I'd like to see a recommendation of when to delete keywords that haven't been performing

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    Anonymous shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

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      • Calvin Wang commented  ·   ·  Flag as inappropriate

        Currently we can see exactly how well each keyword is performing in terms of clicks and impressions. If a keyword is getting no impressions, then it doesn't hurt to keep it around (perhaps the rare impression will be super relevant and yield a high CTR). If a keyword is getting a lot of impressions but very few clicks, then that's a signal that the keyword itself is not relevant enough. The $1M question is how do you know when the results are statistically significant. It would be nice if Bing Ads could perform statistical analyses and make recommendations based on significant results.

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