"MAKE BULK CHANGES" option under Keywords tab does not offer to change bids at keyword level
1. Go to Keywords tab
2. Select All Keywords
3. Click on "MAKE BULK CHANGES" and choose "Edit Keyword Bids" option.
4. Now observe what is in yellow highlighted area above. Change Bids for value is "Ad Group". Why ? Since i was in Keywords tab and wanted to change bids of keyword so "Change Bids For" drop down should have shown me "Keyword".
confusing for me.