custom formula columns
Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.
This feature is in development and will be available later this year.
We have several enterprise-level clients who need this feature for lead calculation and revenue calculation
I second this, it would be a huge help and it functions great in Google Ads.
Jessica Tauber commented
Blue Cross Blue Shield uses this currently in Google and would like to use it in Bing - F104U7X4
I agree. this is needed.
For example - a column for leads and a column for quotes, which will no be counted in the conversion column if the latter is dedicated to purchases.
I'm looking for a report which contains figures for each conversion type separately at all levels (in particular ads and search queries). I think that could be very useful to have customizable columns where I can choose to see data of a particular goal or add a calculated field at all levels (or at least Campaign, Ad Group, Ad, Keyword and Search Queries).