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custom formula columns

Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

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  • Anonymous commented  ·   ·  Flag as inappropriate

    We have several enterprise-level clients who need this feature for lead calculation and revenue calculation

  • Anonymous commented  ·   ·  Flag as inappropriate

    For example - a column for leads and a column for quotes, which will no be counted in the conversion column if the latter is dedicated to purchases.

  • David commented  ·   ·  Flag as inappropriate

    I'm looking for a report which contains figures for each conversion type separately at all levels (in particular ads and search queries). I think that could be very useful to have customizable columns where I can choose to see data of a particular goal or add a calculated field at all levels (or at least Campaign, Ad Group, Ad, Keyword and Search Queries).

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