How can we improve Bing Ads to create a better experience?

Add tCPA by ad group

The ability to set a Target CPA by ad group. If you have different products with their own desired tCPA in one campaign, tCPA doesn't help at all. In this case, tCPA at a campaign level tries to normalize all the ad groups within the campaign, which isn't optimal.

And, Google allows for tCPA by ad group.

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