How can we improve Bing Ads to create a better experience?

Add the ability to pause a negative keyword either in the UI or the Editor (ACD) tool.

There is no option to pause a negative keyword either in the UI or the Editor (ACD) tool. Sounds like a good feature to an option to Pause negative keyword.

1 vote
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    Silas shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →
    Susan Palmer, Bing Ads responded  · 

    Thank you for submitting this feature suggestion! Could you please share an example of when you would want to pause a negative keyword and let that kw traffic through so we can understand the need/scenario?

    Thanks!

    1 comment

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      • Silas commented  ·   ·  Flag as inappropriate

        Some of your campaigns could benefit from using negative keywords. This could help increase the click-through rate for your ads.
        Negative keywords help prevent your ads from showing up in search results that are unrelated or irrelevant to your business.
        However, suppose a customer want to pause a negative keyword which is not relevant or not serving for the campaign but there is no option in Bing Ads editor and In UI.
        Please find the screen shot attached for Negative keyword which doesn’t have the option to paused in Bing ads editor and in UI and also find screen shot of keywords where we can
        Pause in the tool.

        So it will be a great feature if we can add an option in the tool to paused or active for negative keywords like the keywords option to paused and active.

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