click performance report by msclkid
Can we get the click performance report by msclkid?
We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.
We use the click performance report to track our offline conversion campaign performance.
We use this report in conjunction with the click ID on the URL to match information about the click and the ad, campaign, demographics, etc with data that is internal to our CRM to model our performance and better target our ads.
Critical feature for accurately tracking offline conversion.
Olivier VIT commented
Importing cost of Bing Ads campaign at a granular level into GA or other tools
Attribution Vendor commented
This feature will be required in order to adopt parallel tracking in Bing.
Rather than attempt to tie the visit and the beacon call together when redirects are in place.Some providers are relying solely on the click report in order to enrich the gclid visit with click attributes such as campaign, ad group, keyword, audience, device, location etc.
please help commented
Haven't found a way to solve for this. This feature is kind of a must-have for accurately tracking offline conversions while using your own internal tools.
brian bradford commented
Please add this feature! I could justify doubling our spend on Bing with this capability alone...
I also need this report a lot! Guys maybe you know other way to solve this ?
I do not understand how this is not a core api report feature. First comes reporting and then management. Reports are for users and clients while management is for platform and admins. Keep clients happy!
We NEED this. We have reduced spend on the BingAds platform specifically because of the lack of this feature. Along with all the benefits outlined below, not having this is keeping BING well behind in the market. Allow your users and Businesses to integrate/join user level campaign and spend data with their CRM data is essential for providing the ability for enhanced reporting and analytics. Which in turn allows us to optimize more, spend more, and spend less time merging together reports from various systems. Allow businesses to create their own unique 'Quick and Clear analysis' tools with their own proprietary systems seems like a no-brainier to me. --- you 'started investigating use cases' in 2018??? i was told 2 years ago this was already on teh roadmap and been anxiously waiting since. the only other way to achieve the level of data integration is dynamically tagging UTM parameters on all destination URLS, which is more cumbersome and error prone.
I would love this feature which I would use to join Bing data to Google Analytics data.
Agree with all of these comments. It would also be great if the msclkid provided exact cost per specific click
Google Adwords provide all the important dimensions in the click performance report as opposed to other aggregative reports which have limitations in the types of dimensions that can be pulled together.
For example, in the aggregative reports there is no option to looks at the data with both country and keyword dimensions or keyword and ad dimensions.
This capability is enabled only when using the raw data click level reports.
We use Adwords click performance report in our internal ETL process which joins data from several different sources.
Adding this type of report to Bing would be amazing for us as we are looking to grow this channel even more.
• Ability to download click performance reports to obtain performance metrics by click id.
• Ability to cookie users with click id’s and combine platform performance with internal performance metrics.
• Gain a stronger, more granular understanding of which keywords/adverts result in conversions (will likely increase investment in a platform).
• Greater understanding of ROI for specific campaigns.
• Ability to test the impact of granular changes in ad text.
• Google AdWords allows dynamic insertion of click id’s into adverts - supported by Bing.
• AdWords also allows companies to download the performance of these click id’s (such as cost, average position, device etc.) – Not supported by Bing.
• AdWords allows users to upload offline conversions associated to the click id’s – supported by Bing.
As the above points mention, most of the technology is already supported by Bing, although the crucial middle step for understanding the value of offline conversions is not supported. It is possible to upload the conversions into Bing platform, however companies who are not able to share conversion data with 3rd parties will not be able to understand the performance of the clicks. It is also important for companies that wish to build applications combining sensitive internal data.
If you need any further information on what the click performance report should look like, please let me know. I have attached a link to the relevant AdWords API documentation.
I am using the click performance report with Adwords to be able to tie clicks to conversions even after the limited 90 day window that is supported by the standard offline Conversions upload tool.
Attribution Vendor commented
This feature would make it easier for us to support click/visit level attribution insights and optimisation recommendations for our clients.
Currently, to track clicks/visits to an advertisers website we append a client specific querystring to the account level tracking template and every entity in the Bing Ads account where our tracking would not persist at click time. (i.e. If another 3rd party such as Kenshoo has more granular tracking at say keyword, ad extension or ad level.) The querystring contains a custom parameter that references the client ID and a number of marcos/value tracks such as campaign ID, device etc.
This is somewhat cumbersome to support as a business as there is complicated logic to ensure our querystring does not break the tracking within the account and each time a new feature such as an ad extension is released we must update our service to be able to manipulate these objects. As a result, even with the best intentions there can be long delays until advertisers can properly track and optimise these new Bing ads features.
In the future we would like to simply enable the auto tagging/MSCLKID in the advertisers account and then capture this click ID when the user visits the advertisers website. We could then run a click performance report with the MSCLKID against campaign ID, keyword ID, Device etc to then enrich the visits with all of the attributes we require rather than attempt to append tracking to the advertisers account.
Here is the use case for this report.
1) We added MSCLKID to all of our URLs and log them in our database.
2) In Adwords, we pull down a report each day that contains their equivalent of the MSCLKID, the campaign, adgroup, targeting information, etc. We would like the same for Bing.
3) We would like to join the MSCLKID report with our revenue data internally so we can see how much revenue each campaign/adgroup is generating without having to upload an offline conversion feed.
Having this function would be awesome!
Click performance report availability and tracking personal details from customer who visited the site or sign up aside from tracking just the keyword that converts.
The suggestion is to add the functionality of click performance report (similar to AdWords: https://developers.google.com/adwords/api/docs/appendix/reports/click-performance-report). This means from the msclkid it would be possible to see Bing platform metrics such as spend, impressions, keyword etc. This would allow advertisers to tie the conversion from the msclkid to the spend in the click performance report.