How can we improve Bing Ads to create a better experience?

Broad Match is Ridiculous

the broad match is literally a joke,

the keyword Polytunnels triggers when searchers type:

bmw accessories
caravan
Halfords
bmx
pets
fish

there is broad then there is off the scale....

5 votes
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    Callum Leonard shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

    2 comments

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      • Julia commented  ·   ·  Flag as inappropriate

        I'd suggest you not to use Broad match keywords except Broad match modified - just a general ppc tip there. Rather invest more time in your keyword research than having to use Broad match and get lots of irrelevant traffic.

      • Mark commented  ·   ·  Flag as inappropriate

        Agreed.

        We had an example this morning were '205 peugeot' appeared for a holiday/travel keyword.

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