Change Campaign Type to "Search and/or Content" on Campaign Tab
Whether ads will show on search, content, or both is unclear.
The Campaign Type is shown on Campaign Tab, but set at AdGroup Level. A Search Network only campaign is shown as "search & content" on the Campaign Tab, and the delivery type (e.g. "medium") is not shown at all on the AdGroup Tab. As a result, it appears that the Campaign Type is set at the Campaign level, when it is really set at the adGroup level but not displayed by default.
It would be clearer if Campaign's Campaign Type stated "Search and/or Content" (in contrast to a Shopping Campaign) and that the Medium (which is what the AdGroup's call the Campaign Type) was displayed as a default column.
Jon B commented
Same here. Extremely frustrating and I can't figure out how to remove 'Content'.
Brett Nelson commented
I did recent import and it appears Bing takes liberties adding "Content Network" on import from Google Adwords that were "Search Only" in Google. Boo on Bing