Mobile Only Bidding Capabilities
Issue: The current Device Bidding system does not allow you to bid down -100% Desktop Traffic. So you cannot (or it is very difficult and inconvenient to) create a "Mobile Only" campaign.
Suggestion: Allow users to bid down Desktop -100% (like you can for Tablet and Mobile). Google allows this. Not sure why Microsoft/Bing does not.
At the moment, we refuse to bid on any Bing Mobile traffic (typically 60%+ of our total) because of this issue.
It's impossible to create a mobile only campaign. I have mobile set to +100%, and i still get more desktop traffic. It's ridiculous.
It's almost like they just don't want to do it for some reason.
Home Vatic commented
Yes a must have feature. How can I currently only target mobile devices?
Pedro Andres Estopiñan commented
Please add this function, Bing.