Bing Ads Needs to Stop charging for Repetitive Clicking
There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by a searcher – the second should be discounted too!
It seems this platform is taking money for their shareholders and have forgotten who really matters. The businesses willing to gamble on there network! Why do you allow this? Used to be search user click would last for 7 days! Why the switch? Is this Greed?
Bing Ads does not charge for invalid clicks. You can learn more at https://help.bingads.microsoft.com/#apex/3/en/50812/2
Bing Ads do not charge for what we call "invalid clicks" (which are clicks coming from bots, fraudulent clicks, etc.). In addition to this in your performance reports you can add as additional columns Low Quality clicks (and Low quality impressions) provided that you can track conversions with Bing Ads via UET code. Low quality clicks are genuine clicks (not coming from clickbots) which might not lead to a conversion, therefore it helps you focus only on the keywords or PLAs which gives you the best results and most conversions. I hope it helps
Scott Doesn't take it commented
The real issue is clickbot fraud, and the internet now if you research it comes out to 60% of internet traffic is now bot traffic. Why do you think you see so many sophisticated choose pictures of cars, trees, street signs to prove you are not a bot to use services over the net? Are the search engines themselves responsible for this? I think it's up to a responsible vendor of search engine services such as PPC advertising to tend to its customers by filtering out the bot traffic. There are tools out there that make it easy enough to spot and you know they have a handle on where that traffic is coming from. Making your advertisers happier by providing real viable traffic that produces a good roi is only going to exponentially increase each users spend. It's not even like you have to physically toil to make the money you make so I don't understand what the problem is in producing real viable healthy traffic for your PPC users. This year has seen a dramatic increase in this fraud and just a tip for anyone reading my comments. Cyber fraud is considered a very serious offense and should you experience anything like this the FBI is where you go to report it and they do and will investigate each case.
These are filtered and considered low quality clicks. You can easily run a report. This is a campaign report and you will then add performance filters for low quality clicks.
This is desperately needed. Thanks!
The reality here is that the end consumer is being charged far more for goods and services. Bing is now 50% or more of our income. Our competitors are grossly raising rates to pay Bing. The gouge is so extreme that we are trying everything possible to spend in alternative media. Bing is causing great harm to their brand/service as smart advertisers are trying to leave the platform. Please charge only 1 click per unique visitor.