Time Zone Targeting Option
Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.
Advertisers would like to have the option of which time zone is being used.
We have begun exploring providing this functionality. We’re planning to provide an option similar to ad extension scheduling where you can choose your account timezone or the searchers time zone. Please let us know how you plan to use this functionality and how much this impacts your business & search engine marketing today.
Either switching this to match Adwords or allowing a way to match the adwords behavior would be great. For us personally contacts visiting outside of call center hours aren't worth as much as those who visit when the call center is open. Those times are unrelated to the users time. Either we pay more for contacts during off hours, or we pay less for contacts during call center hours, guess which one we're going to choose?
Javan Joel commented
yes and it's super inconvenient!! Doesn't Bing/Microsoft know that there are millions of businesses who ONLY want to run ads during their available work hours?!?!
Javan Joel commented
Yes there should be the ability to set a schedule based on MY timezone, NOT the user viewing the ad. We need this to run during OUR business hours which is only EST
Improving ad schedule. Targeting times are based on the location of the person searching for or viewing your ad. Customer who's targeting USA cannot modify the ad schedule base on Time zone since USA is following different time zone depending on the state. Ex: if they want to set schedule for their ads following EST only.
Bing has finally come around and provided the option of selecting specific hours for the Ad Scheduling (instead of the previous block scheduling); however, the ad hours/schedule is based on the location of the person viewing your ad instead of the Time Zone of your BingAds account. This makes it difficult (close to impossible) to run a single Campaign across multiple time zones/states without segmenting the Campaigns by Time Zone...
For example, I have a Campaign that targets the entire US with operating hours of 7a-7p PST. With the new, 'better' ad scheduling, my ads would show at 4am -4pm PST for users on the East Coast (7a-7p EST), meaning the ads would show outside of business hours and not show during some business hours as well.
....Getting closer to AdWords, but still missing the mark.
Thanks Alex! This is very helpful.
Alex Thompson commented
We target businesses exclusively so we want our ads to shut off around 5pm so we don't get individuals from home clicking on our ads. If we shut them off for the east coast at this time it's too early for the west coast and vice versa.