Use an order ID to minimize duplicate conversions
Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :
36
votes

2 comments
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Siddesh Gaykar commented
Anything similar to this will be of great use in optimizing E-commerce accounts. B'coz actual conversion & revenue no's really matters for an E-commerce website.
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Anonymous commented
When tracking a conversion and the purchaser goes through the checkout page but backs back into it, it tracks multiple conversions. Work on finding a solution to fix this.