Cost Parameter in URL Tracking
Cost Parameter in URL tracking. (here is the reference: http://help.bingads.microsoft.com/apex/index/3/en/51091 ) Right now we get a ton of good data that we can pass via parameters to our trackers like keyword, query string, Ad Id ect. But why there is no Cost Parameter? If we cant pass the cost of the click to our tracker how can we properly optimize a campaign if we do not know how much was the cost of that click?
Jason Thompson commented
Is there still no cost parameter with bing? I would really love to use it with voluum to track my ROI on my campaigns.