Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Provide a "Minimum eCPM" Setting for Filling Ad Requests

    In various markets (e.g. China), pubCenter is filling ad-requests with ads that have near-zero ($0.002) eCPM - for example, in China. The fact that this happens is either (A) an enormous currency conversion mistake on your part, or (B) an unfortunate reality that your advertisers in China pay next to nothing to advertise. I am assuming that B is what's happening, but if it's not, please look into A.

    In such situations where eCPM is ridiculously low, it would be far better for app developers to know that it is probably far better for them to use a different ad-provider…

    421 votes
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      29 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
    • Show Bing Ads in Poland

      Make possible advertising with Bing Ads in Poland.

      163 votes
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        7 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • Click to Call Only Ad

        Can you have include click to call only ads for smartphone devices.

        159 votes
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          40 comments  ·  Flag idea as inappropriate…  ·  Admin →
        • 122 votes
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            5 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

            On the Yahoo! Bing Network, advertisers cannot target nor compare the performance of their campaigns on Yahoo! vs. Bing.

            Yahoo! and Bing are committed to providing advertisers with the benefit of a combined marketplace through a single platform. Allowing separate reporting counteracts that goal.

            Thank you for your input. We appreciate it and your business!

          • Being able to bid at 0.01

            Being able to bi at 0.01

            98 votes
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              14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Bitcoin

              Add Bitcoin payments in Bing Ads.

              93 votes
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                2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Penalizing accounts

                Please do not penalize a whole account because of one ad group. Plus let your users know what they did wrong and let them know they have been penalized. It makes your customer service agents look like idiots. Cause there clueless and making guesses on why a account was penalized. This is very poor customer service. Youll are leaving so much money on the table because of not telling your customers whats going on. Some people make a living advertising online and youll make it harder.

                68 votes
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                  7 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Website Call Conversion Tracking

                  I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.

                  This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

                  56 votes
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                    9 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Need Ability to Block more than 100 IP Addresses or subnets.

                    I need the ability to block more than 100 IP Addresses and subnets. This stems from the fact that you can not target mobile ads based on carriers. What I've been doing is placing a filter on my mobile ads to block out other carrier traffic. The problem is I've amassed over 100 ip address ranges and your exclusion tool only allows me to block 100 ip addresses. I need the ability to block at least double that amount. Maybe 500 ip address is a nice round number.

                    54 votes
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                      11 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                      We do not plan to extend our IP address blocking functionality at this time given the current limits work for the majority of users

                    • Restore/ Re-Enable Deleted Campaigns, Just Like AdWords

                      In AdWords, campaigns are never technically deleted, but hidden from the active account and paused so that it doesn't clutter the main interface. I ran into an issue because our accounts are handled by 2 people and my colleague accidentally deleted a campaign from uploading a list.

                      It would've been nice to simply click the tabs that display "All, All but deleted, and All enabled" and be able to see that deleted campaign again and simply restore it that way.

                      Lucky for us, we have the same campaign in AdWords and are able to import the campaign again and not…

                      47 votes
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                        6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Make API call to get Json Response

                        Make API call to get Json Response instead of donwloading a zip file

                        38 votes
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                          7 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                        • Time has come for pubcenter to show ad from India

                          I am app developer from India and use pubcenter and always encourage people to use it as it is good revenue generator. I am glad that last year pubcenter became available for India developers as well.

                          Today MSDNIndia announced that Windows Phone is second most used OS in India. I think now time has come pubcenter show ad from India as well so that developer can earn from India Market as well.

                          A request from developer community of India.

                          33 votes
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                            1 comment  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                          • Add russian language

                            Please, add russian language to ads

                            32 votes
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                              7 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                            • Enable limited handset and carrier targeting

                              For mobile ads, let me target specific handsets (e.g. iPhone only) and carriers (e.g. AT&T and Verizon only).

                              32 votes
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                                5 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                              • Show ads in South Africa

                                Show your ads in South africa

                                31 votes
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                                  7 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                • Broad Match Modifier Workability

                                  Please can you add an option to change broad match keywords to BMM without having to delete and re-upload them. OR, break away from what Google do and have BMM as its own match type

                                  26 votes
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                                    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Make it possible to make an adult account for the Netherlands

                                    At the moment its possible to get an adult account for the following countries: Canada, France, Germany, Hong Kong, Republic of Ireland, United Kingdom, United States and Taiwan. Why is it still not possible to get an adult account for the Dutch market. Please make this happen

                                    24 votes
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                                      3 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Bing Ads Intelligence for Macs running Excel 2011

                                      Make Bing Ads Intelligence available for Mac users who have Excel 2011 installed.

                                      21 votes
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                                        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Insights in converted clicks and conversions

                                        I would like to see the results of the different conversions types (sale, newsletter etc). And have 2 columns, one for converted clicks and one for conversions like in AdWords

                                        18 votes
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                                          1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Windows Phone Fill Rate Report

                                          Add a report item to show an Ad unit's fill rate. It exists in Windows 8 apps but not Windows Phone.

                                          18 votes
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                                            4 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
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