Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Make Bing Ads Editor Mac Compatible

    Please make a version of the Bing Ads Editor Mac Compatible!

    1,150 votes
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      196 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
    • Add the labels functionality to better organization of an account.

      Labels is a great tool to manage and organize your campaigns, keywords and ads. It's make easy to filter results and run personalized reports.

      314 votes
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        51 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Allow bidding by CPA (cost per acquisition) instead of CPC

        I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

        281 votes
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          21 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Don't Limit The Number Of Ads or Keywords Viewable at the Account Level!

          When at the account level in the Bing Ads interface, I often want to populate ALL of my keywords or ads but am limited by the error "Your account has more keywords than can be displayed, select a campaign to narrow down the scope."

          This limits the analysis options that I can do on an account level from within the interface. I might want to quickly identify my top 10 conversion generating keywords accross all ad groups but in order to do so, I would have to download a report, which is a pain. Being able to populate and sort…

          259 votes
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            21 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Provide a Google Click ID Equivalent - (It's already behind the scenes as the msclkid param)

            Using the param {msclkid} in a similar way to the Google Click ID would be increadibly useful for offline conversion tracking.

            The msclkid is the parameter that is used behind the scenes already although it doesn't currently track click success rate, which decreases it's usefulness as a passable param.

            Once we can pass along the clickID we need to be able to access the clickID via either the API or the UI to take advantage of the information.

            To take it one step closer to "very useful", being able to then upload conversions with an associated click ID then make…

            246 votes
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              47 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • 202 votes
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                33 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                You asked for it, now you’ve got it! adCenter is now compatible with the latest versions of Chrome, Firefox, Safari and Internet Explorer! This was far and away your most requested improvement to adCenter and a testament that we are listening to your suggestions and improving our solutions for you. So now fire up your favorite modern browser and get working on those adCenter campaigns!

              • Prepaid cards should be accepted

                Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

                198 votes
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                  51 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                  Thanks for the valuable feedback. We are excited to announce that as of today prepaid cards can be added to your Bing Ads wallet to be used with prepay accounts. Please do not hesitate to keep the feedback coming!

                  Thanks!

                • Enable Auto-Tagging of Destination URLs for Analytics Tracking

                  It would be great if we didn't have to manually code each destination URL just to get the data to track correctly in our web analytics. Since most small to medium sized businesses are not at the point where they will devote a portion of their marketing budget most of our clients utilize GA because it is free. creating a feature that would automate the tagging with UTM codes would be a big help for many many advertisers.

                  165 votes
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                    11 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Allows users to select specific hours to show their ads.

                    Allows users to select specific hours to show their ads. The preset blocks of 5+/- hours often represent the best and worst conversion hours which defeats the purpose of using times. Google allows for specific hours to be selected. Often the best conversion hours are only 1 or maybe two consecutive hours, not five. More precision is needed.

                    154 votes
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                      13 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Accept PayPal accounts from countries outside the United States

                      To Bing Team,

                      You have to accept all accounts PayPal from any country. I want to use bing but you accept only accounts from US . you lose 10000... of Affiliate Marketters who want to use this Network . now they spend money in other platform like adwords and 7 search .....

                      Please accept PayPal accounts from all the World.

                      GoodBye once you accept my order :)

                      135 votes
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                        27 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                        We appreciate your feedback. Bing Ads now supports PayPal in 37 different countries. Please keep the feedback coming, so that we can continue to improve your experience. Thank you!

                      • Please Undo Desktop/Laptop and Tablet Combined Targeting

                        I appreciate the fact that Bing Ads is doing everything possible to make the user experience a good one.

                        However, the merger of desktop/laptop and tablet targeting under one category has proven to be extremely detrimental to our campaigns as the two simply do not convert at same rate, and as a result the non-productive device is consuming precious campaign budgeting that was well spent on the productive device; thus this newly combined device targeting is making campaigns unsustainable from an ROI standpoint.

                        As an alternative to undoing the device targeting merger, please consider adding bid reduction/increase functionality to both…

                        128 votes
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                          Completed  ·  18 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Real time reporting

                          Real time reporting (no 2 hour lag) so we can see immediately how changes affect costs and performance.

                          122 votes
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                            9 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                          • 119 votes
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                              19 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              Completed  ·  Claire Lee responded

                              You can now compare performance between 2 periods of time in the campaigns grids through the date picker. You’ll be able to compare any 2 periods of time, between now and 3 years ago. Adding a comparison period (previous, same period last year, or custom) will split out each performance metric into 4 subcolumns – current period performance, previous period performance, change, and change %.

                              For more details, please check out this blog post: https://advertise.bingads.microsoft.com/en-us/blog/post/september-2016/new-in-bing-ads-compare-your-performance-between-two-time-periods

                            • Extend the adCenter session so it doesn't time out.

                              Let me keep adCenter minimized on my task bar and not have to log in when I'm ready to use it.

                              115 votes
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                                6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                Thanks Melissa, Bonzo and others for letting us know this had gotten worse. We released an update a few months ago that fixed the problem and am now going to close this as completed.

                                Please let us know if you experience any issues in the future.

                              • Allow automatic bidding, similar to Google Adwords.

                                Google allows automatic bidding where it determines the appropriate bid for a keyword. Modifications are allowed to set a max CPC. This makes management of large campaigns easier.

                                112 votes
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                                  5 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Could we have automated Rules set up on Bing Ads like Google Adwords?

                                  Google have launched automated rules 1 year ago and this does allow Advertisers and Agency to manage their campaigns more efficiently with time saving.
                                  This feature was requested by an Agency and I believe we will have more requests coming in the next months. The reason for this is managing 2 platforms can be time consuming and in this feature is very useful.

                                  Link with explanation: https://support.google.com/adwords/answer/2472779?hl=en

                                  105 votes
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                                    15 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Give a different Keyword ID to each match type of a single keyword

                                    This will allow:
                                    - Bidding in Phrase or Broad match only
                                    - Setting a different bid for each match type
                                    - Setting a different tracking URL for each match type

                                    103 votes
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                                      9 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                      Thank you for all of your feedback and votes! We heard loud and clear that we needed to treat match types as separate entities in Bing Ads and we have delivered this feature.

                                      Your votes are being returned to you so that you can use them to vote on other feature suggestions that are important to you. Please keep the feedback coming!

                                    • When a customer's ads stop serving suddenly or does not serve at all.

                                      When a customer's ads stop serving suddenly or does not serve at all, sometimes there are no disapprovals to show cause; therefore, adCenter needs to have an alert why; ie. No Privacy Policy, not enough keywords on landing page, no relevancy or poor quality and have links to send them to the appropriate pages on advertising.microsoft.com.

                                      102 votes
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                                        6 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                        Completed  ·  Bing Ads responded

                                        We have made a number of improvements in this area which should address this issue.

                                      • Allow targeting by county

                                        It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

                                        100 votes
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                                          27 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Allow multiple (more than 1) agencies linkage per account

                                          The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

                                          Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

                                          97 votes
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                                            12 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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