Bing Ads sent me a promotional email on March 22, 2017 offering me $200 of "free advertising." The email included a Sign Up Now link, which I followed about a month later to create a new account. I assumed the $200 credit would be applied to my account.

Today, May 26, I reviewed my credit card statements, and was shocked to see charges over $150 from Bing Ads. I called support, and they told me I never applied a coupon code to the account. I had no idea I needed to do this. I went back and looked at the original email, and found that it did indeed list a coupon code (D492B165734048E2). I assumed it would be automatically applied. I tried to apply it today, but it said I couldn't use it because I had already been a customer for over 30 days so this coupon wasn't valid. Neither the support technician nor his supervisor were able to do anything to make the situation right.

I feel cheated out of $200. I want a refund or else to cancel my account.

I have been an Azure customer for over three years on this project, but this was my first experience with Bing Ads.

I appreciate the fact that Bing Ads is doing everything possible to make the user experience a good one.

However, the merger of desktop/laptop and tablet targeting under one category has proven to be extremely detrimental to our campaigns as the two simply do not convert at same rate, and as a result the non-productive device is consuming precious campaign budgeting that was well spent on the productive device; thus this newly combined device targeting is making campaigns unsustainable from an ROI standpoint.

As an alternative to undoing the device targeting merger, please consider adding bid reduction/increase functionality to both desktop/laptop and tablet; with the option of reducing bids on either device up to -100% as it will allow for the non-productive device’s complete exclusion so that campaign budgeting can once again flow in to the device that is the most productive as a -20% bid reduction is too high a bid for non-converting traffic.

Many thanks for your consideration.

Using the param {msclkid} in a similar way to the Google Click ID would be increadibly useful for offline conversion tracking.

The msclkid is the parameter that is used behind the scenes already although it doesn't currently track click success rate, which decreases it's usefulness as a passable param.

Once we can pass along the clickID we need to be able to access the clickID via either the API or the UI to take advantage of the information.

To take it one step closer to "very useful", being able to then upload conversions with an associated click ID then make BingAds insanely useful for entire markets where the sale happens offline. B2B, Mortgage, Insurance, etc.

I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a list targeting all users, MINUS your converters. I know there's other ways to accomplish this use case, but there are plenty more that don't have a workaround.

Thanks!

Currently, in order to view the account level Search Impression Share, one has to download a Share of Voice report in excel and then manually calculate the overall weighted-average Impression Share for the account. This process is quite lengthy, especially when compared to Google AdWords where you can see the overall avg search impression share straight within the interface. And its not just limited to account level, you can view campaign/adgroup/ keyword level impressio share for AdWords directly within the interface without downloading any reports!

This kind of visibility will save immense amount of time and will allow us to optimise the Bing accounts/campaigns more efficiently and quickly.

Hope to see this feature get rolled out soon!

When at the account level in the Bing Ads interface, I often want to populate ALL of my keywords or ads but am limited by the error "Your account has more keywords than can be displayed, select a campaign to narrow down the scope."

This limits the analysis options that I can do on an account level from within the interface. I might want to quickly identify my top 10 conversion generating keywords accross all ad groups but in order to do so, I would have to download a report, which is a pain. Being able to populate and sort ALL data from the interface would be super useful.