Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

Just like Google: https://support.google.com/adwords/answer/6049664?hl=en&rd=1

I know I know... and I'm very sorry for the comparison...

Allow for advertisers to add multiple conversion columns in in the UI where there are more than one type of conversion. Many clients get confused when they see the aggregate of conversions in one column.

Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.

This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

Ability to copy adgroup, ad, keywords from one campaign to another or between adgroups. Particulary useful for setting up new campaigns for same vertical and making incremental changes

It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

Make it so I can delete old UET tags and conversion goals.

Moving into the holidays, other partners allow for countdown timers for promotional offers. Example- "sale ends in 3 hours/4 days" This would be an interesting additional to our text and shopping ads.

In the UI, selecting campaigns for the import from AdWords into Bing Ads could be made easier.
Currently it is not possible to either sort the campaigns in alphabetical order or to search for specific campaigns. Campaigns are listed in order of the Campaing IDs.

Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

The current process is that the account owner has to go to the agency and ask that their account be released.

We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

Many thanks.

Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.