When at the account level in the Bing Ads interface, I often want to populate ALL of my keywords or ads but am limited by the error "Your account has more keywords than can be displayed, select a campaign to narrow down the scope."

This limits the analysis options that I can do on an account level from within the interface. I might want to quickly identify my top 10 conversion generating keywords accross all ad groups but in order to do so, I would have to download a report, which is a pain. Being able to populate and sort ALL data from the interface would be super useful.

Using the param {msclkid} in a similar way to the Google Click ID would be increadibly useful for offline conversion tracking.

The msclkid is the parameter that is used behind the scenes already although it doesn't currently track click success rate, which decreases it's usefulness as a passable param.

Once we can pass along the clickID we need to be able to access the clickID via either the API or the UI to take advantage of the information.

To take it one step closer to "very useful", being able to then upload conversions with an associated click ID then make BingAds insanely useful for entire markets where the sale happens offline. B2B, Mortgage, Insurance, etc.

I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a list targeting all users, MINUS your converters. I know there's other ways to accomplish this use case, but there are plenty more that don't have a workaround.

Thanks!

There are significant ad-serving restrictions on the Bing Ads platform, where language settings set at ad group level determine which publisher domain ads can serve on, as well as determining what types of characters are allowed in keywords and ad copy.

The ability to only select one language at ad group level (as opposed to setting multiple languages at campaign level on Google) inevitably means that we miss out on a lot of traffic. There is no official way, as yet, to serve, for example, French language ads on .com or .co.uk, or English language ads on .fr or .es. This is impractical given the likelihood of French residents in the UK to carry out a search in French on www.bing.co.uk, or English expats in Spain to search in English on www.bing.es. There are numerous other examples.

Are there any plans to mirror Google in this respect, so that we can serve foreign language ads on all SERPS, instead of being limited by the current ad group level restrictions?