I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

Please add the Ad Customizer feature like what we have with Google Adwords.

Make it so I can delete old UET tags and conversion goals.

Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

The current process is that the account owner has to go to the agency and ask that their account be released.

Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

Many thanks.

Please make it possible for there to be release updates on annotations which are being tested/widely released, this way everyone knows what to expect, the benefits and can then evaluate if the benefits outweigh any potential cons associated with the business.
As well, please provide the ability to know when annotations are being used for the account. For the same reason mentioned above. Many annotations may be useful but for some business they might not be beneficial due to industry regulation, etc.
Lastly, please provide a way for annotation add/removal functionality directly in our accounts.

Target multiple languages and be able to change language in ad groups!

Make possible:
1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
2) to add columns Conversions, CPA and Revenue