Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

You've used all your votes and won't be able to post a new idea, but you can still search and comment on existing ideas.

There are two ways to get more votes:

  • When an admin closes an idea you've voted on, you'll get your votes back from that idea.
  • You can remove your votes from an open idea you support.
  • To see ideas you have already voted on, select the "My feedback" filter and select "My open ideas".
(thinking…)

Enter your idea and we'll search to see if someone has already suggested it.

If a similar idea already exists, you can support and comment on it.

If it doesn't exist, you can post your idea so others can support it.

Enter your idea and we'll search to see if someone has already suggested it.

  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Provide a Google Click ID Equivalent - (It's already behind the scenes as the msclkid param)

    Using the param {msclkid} in a similar way to the Google Click ID would be increadibly useful for offline conversion tracking.

    The msclkid is the parameter that is used behind the scenes already although it doesn't currently track click success rate, which decreases it's usefulness as a passable param.

    Once we can pass along the clickID we need to be able to access the clickID via either the API or the UI to take advantage of the information.

    To take it one step closer to "very useful", being able to then upload conversions with an associated click ID then make…

    681 votes
    Vote
    Sign in
    Check!
    (thinking…)
    Reset
    or sign in with
    • facebook
    • google
      Password icon
      I agree to the terms of service
      Signed in as (Sign out)
      You have left! (?) (thinking…)
      42 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Don't Limit The Number Of Ads or Keywords Viewable at the Account Level!

      When at the account level in the Bing Ads interface, I often want to populate ALL of my keywords or ads but am limited by the error "Your account has more keywords than can be displayed, select a campaign to narrow down the scope."

      This limits the analysis options that I can do on an account level from within the interface. I might want to quickly identify my top 10 conversion generating keywords accross all ad groups but in order to do so, I would have to download a report, which is a pain. Being able to populate and sort…

      596 votes
      Vote
      Sign in
      Check!
      (thinking…)
      Reset
      or sign in with
      • facebook
      • google
        Password icon
        I agree to the terms of service
        Signed in as (Sign out)
        You have left! (?) (thinking…)
        21 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Change the language and market in an existing ad group

        Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

        289 votes
        Vote
        Sign in
        Check!
        (thinking…)
        Reset
        or sign in with
        • facebook
        • google
          Password icon
          I agree to the terms of service
          Signed in as (Sign out)
          You have left! (?) (thinking…)
          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

          Thanks for the feedback on the need for this capability. We are in the process of adding the capability to specify language at the campaign level and allow it to be modified.

        • Allow targeting by county

          It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

          255 votes
          Vote
          Sign in
          Check!
          (thinking…)
          Reset
          or sign in with
          • facebook
          • google
            Password icon
            I agree to the terms of service
            Signed in as (Sign out)
            You have left! (?) (thinking…)
            28 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Allow multiple (more than 1) agencies linkage per account

            The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

            Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

            225 votes
            Vote
            Sign in
            Check!
            (thinking…)
            Reset
            or sign in with
            • facebook
            • google
              Password icon
              I agree to the terms of service
              Signed in as (Sign out)
              You have left! (?) (thinking…)
              11 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Please activate Dynamic Search Ads

              Just like Google: https://support.google.com/adwords/answer/6049664?hl=en&rd=1

              I know I know... and I'm very sorry for the comparison...

              161 votes
              Vote
              Sign in
              Check!
              (thinking…)
              Reset
              or sign in with
              • facebook
              • google
                Password icon
                I agree to the terms of service
                Signed in as (Sign out)
                You have left! (?) (thinking…)
                10 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                Thanks for suggesting the addition of this capability. We have started testing this functionality in the US market and will be rolling it out more broadly in the coming months. If you have an account manager please follow up with them with additional questions.

              • conversion segmentation by type

                Allow for advertisers to add multiple conversion columns in in the UI where there are more than one type of conversion. Many clients get confused when they see the aggregate of conversions in one column.

                128 votes
                Vote
                Sign in
                Check!
                (thinking…)
                Reset
                or sign in with
                • facebook
                • google
                  Password icon
                  I agree to the terms of service
                  Signed in as (Sign out)
                  You have left! (?) (thinking…)
                  12 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • Agency alerts

                  Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

                  120 votes
                  Vote
                  Sign in
                  Check!
                  (thinking…)
                  Reset
                  or sign in with
                  • facebook
                  • google
                    Password icon
                    I agree to the terms of service
                    Signed in as (Sign out)
                    You have left! (?) (thinking…)
                    2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                    We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

                    Thank you!

                  • Website Call Conversion Tracking

                    I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.

                    This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

                    107 votes
                    Vote
                    Sign in
                    Check!
                    (thinking…)
                    Reset
                    or sign in with
                    • facebook
                    • google
                      Password icon
                      I agree to the terms of service
                      Signed in as (Sign out)
                      You have left! (?) (thinking…)
                      Started  ·  5 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • Ability to copy adgroup, ad, keywords from one campaign to another or between adgroups

                      Ability to copy adgroup, ad, keywords from one campaign to another or between adgroups. Particulary useful for setting up new campaigns for same vertical and making incremental changes

                      106 votes
                      Vote
                      Sign in
                      Check!
                      (thinking…)
                      Reset
                      or sign in with
                      • facebook
                      • google
                        Password icon
                        I agree to the terms of service
                        Signed in as (Sign out)
                        You have left! (?) (thinking…)
                        17 comments  ·  Flag idea as inappropriate…  ·  Admin →
                      • Import Adgroups from a Google Account

                        It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

                        94 votes
                        Vote
                        Sign in
                        Check!
                        (thinking…)
                        Reset
                        or sign in with
                        • facebook
                        • google
                          Password icon
                          I agree to the terms of service
                          Signed in as (Sign out)
                          You have left! (?) (thinking…)
                          1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                          Started  ·  Devang GandhiDevang Gandhi responded

                          Thanks for your feedback, we are currently looking into adding this feature. I’ll keep you updated.

                        • The ability to add extensions at the account level

                          Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

                          87 votes
                          Vote
                          Sign in
                          Check!
                          (thinking…)
                          Reset
                          or sign in with
                          • facebook
                          • google
                            Password icon
                            I agree to the terms of service
                            Signed in as (Sign out)
                            You have left! (?) (thinking…)
                            1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                          • delete uet

                            Make it so I can delete old UET tags and conversion goals.

                            76 votes
                            Vote
                            Sign in
                            Check!
                            (thinking…)
                            Reset
                            or sign in with
                            • facebook
                            • google
                              Password icon
                              I agree to the terms of service
                              Signed in as (Sign out)
                              You have left! (?) (thinking…)
                              9 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                            • Ad Group Language Settings

                              There are significant ad-serving restrictions on the Bing Ads platform, where language settings set at ad group level determine which publisher domain ads can serve on, as well as determining what types of characters are allowed in keywords and ad copy.

                              The ability to only select one language at ad group level (as opposed to setting multiple languages at campaign level on Google) inevitably means that we miss out on a lot of traffic. There is no official way, as yet, to serve, for example, French language ads on .com or .co.uk, or English language ads on .fr or .es.…

                              73 votes
                              Vote
                              Sign in
                              Check!
                              (thinking…)
                              Reset
                              or sign in with
                              • facebook
                              • google
                                Password icon
                                I agree to the terms of service
                                Signed in as (Sign out)
                                You have left! (?) (thinking…)
                                3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                Thanks for the feedback on this issue. We have started working on providing the ability to specify multiple languages for a campaign. We will provide an update in the next few months when it starts rolling out.

                              • Sale Countdown Timer

                                Moving into the holidays, other partners allow for countdown timers for promotional offers. Example- "sale ends in 3 hours/4 days" This would be an interesting additional to our text and shopping ads.

                                60 votes
                                Vote
                                Sign in
                                Check!
                                (thinking…)
                                Reset
                                or sign in with
                                • facebook
                                • google
                                  Password icon
                                  I agree to the terms of service
                                  Signed in as (Sign out)
                                  You have left! (?) (thinking…)
                                  1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

                                  Thanks for providing this feedback. We’ve started work on providing this functionality and it should be available for testing in the coming months.

                                • Import campaigns from AdWords

                                  In the UI, selecting campaigns for the import from AdWords into Bing Ads could be made easier.
                                  Currently it is not possible to either sort the campaigns in alphabetical order or to search for specific campaigns. Campaigns are listed in order of the Campaing IDs.

                                  59 votes
                                  Vote
                                  Sign in
                                  Check!
                                  (thinking…)
                                  Reset
                                  or sign in with
                                  • facebook
                                  • google
                                    Password icon
                                    I agree to the terms of service
                                    Signed in as (Sign out)
                                    You have left! (?) (thinking…)
                                    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    Started  ·  Jamie ChungJamie Chung responded

                                    We’re looking into this :) Stay tuned for updates.

                                    /jamie

                                  • Option to filter out zero-conversion rows from the ConversionPerformanceReport

                                    Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

                                    Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

                                    This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

                                    55 votes
                                    Vote
                                    Sign in
                                    Check!
                                    (thinking…)
                                    Reset
                                    or sign in with
                                    • facebook
                                    • google
                                      Password icon
                                      I agree to the terms of service
                                      Signed in as (Sign out)
                                      You have left! (?) (thinking…)
                                      0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                      Started  ·  adCenterCPE, KellyBadCenterCPE, KellyB responded

                                      Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

                                    • Account owners should be able to remove an agency managing their account themselves

                                      Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

                                      The current process is that the account owner has to go to the agency and ask that their account be released.

                                      54 votes
                                      Vote
                                      Sign in
                                      Check!
                                      (thinking…)
                                      Reset
                                      or sign in with
                                      • facebook
                                      • google
                                        Password icon
                                        I agree to the terms of service
                                        Signed in as (Sign out)
                                        You have left! (?) (thinking…)
                                        3 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Automated emails to all account users when an IO is soon to expire! It'd stop days of paused ads

                                        We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

                                        Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

                                        Many thanks.

                                        50 votes
                                        Vote
                                        Sign in
                                        Check!
                                        (thinking…)
                                        Reset
                                        or sign in with
                                        • facebook
                                        • google
                                          Password icon
                                          I agree to the terms of service
                                          Signed in as (Sign out)
                                          You have left! (?) (thinking…)
                                          2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • added/excluded negative keywords column

                                          Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

                                          47 votes
                                          Vote
                                          Sign in
                                          Check!
                                          (thinking…)
                                          Reset
                                          or sign in with
                                          • facebook
                                          • google
                                            Password icon
                                            I agree to the terms of service
                                            Signed in as (Sign out)
                                            You have left! (?) (thinking…)
                                            7 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                          ← Previous 1 3
                                          • Don't see your idea?

                                          Feedback and Knowledge Base