Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Please activate Dynamic Search Ads

    Just like Google: https://support.google.com/adwords/answer/6049664?hl=en&rd=1

    I know I know... and I'm very sorry for the comparison...

    158 votes
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      9 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

      Thanks for suggesting the addition of this capability. We have started testing this functionality in the US market and will be rolling it out more broadly in the coming months. If you have an account manager please follow up with them with additional questions.

    • Don't Limit The Number Of Ads or Keywords Viewable at the Account Level!

      When at the account level in the Bing Ads interface, I often want to populate ALL of my keywords or ads but am limited by the error "Your account has more keywords than can be displayed, select a campaign to narrow down the scope."

      This limits the analysis options that I can do on an account level from within the interface. I might want to quickly identify my top 10 conversion generating keywords accross all ad groups but in order to do so, I would have to download a report, which is a pain. Being able to populate and sort…

      596 votes
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        19 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Change the language and market in an existing ad group

        Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

        280 votes
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          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

          Thanks for the feedback on the need for this capability. We are in the process of adding the capability to specify language at the campaign level and allow it to be modified.

        • Provide a Google Click ID Equivalent - (It's already behind the scenes as the msclkid param)

          Using the param {msclkid} in a similar way to the Google Click ID would be increadibly useful for offline conversion tracking.

          The msclkid is the parameter that is used behind the scenes already although it doesn't currently track click success rate, which decreases it's usefulness as a passable param.

          Once we can pass along the clickID we need to be able to access the clickID via either the API or the UI to take advantage of the information.

          To take it one step closer to "very useful", being able to then upload conversions with an associated click ID then make…

          676 votes
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            40 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • The ability to add extensions at the account level

            Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

            83 votes
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              1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
            • conversion segmentation by type

              Allow for advertisers to add multiple conversion columns in in the UI where there are more than one type of conversion. Many clients get confused when they see the aggregate of conversions in one column.

              117 votes
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                11 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • delete uet

                Make it so I can delete old UET tags and conversion goals.

                63 votes
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                  9 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                • added/excluded negative keywords column

                  Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

                  41 votes
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                    6 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Allow targeting by county

                    It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

                    238 votes
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                      27 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Website Call Conversion Tracking

                      I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.

                      This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

                      93 votes
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                        Started  ·  5 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                      • Please provide filter by Final URL! You recommend final urls, but there's no filter for it at any level :(

                        Please provide filter by Final URL! You recommend final urls, but there's no filter for it at any level :(

                        15 votes
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                          1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                          Started  ·  Jamie ChungJamie Chung responded

                          Thanks for bringing this to our attention. We’re actively working on this to bring support in the web interface.

                          In the interim, we recommend to use Bing Ads Editor which has filtering + sorting support for Destination + Final + Mobile URLs.

                        • Custom Combinations for Audiences

                          I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

                          At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

                          I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

                          The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

                          14 votes
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                            Started  ·  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                          • 3 votes
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                              1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • In-Market Audiences (Like Google Adwords)

                              Enable us to target searchers who have already been clicking on Ads in same niche. Google Adwords can do it apparently. Would enable businesses to target people further on in the buying cycle.

                              1 vote
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                                Started  ·  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                              • Ad Group Language Settings

                                There are significant ad-serving restrictions on the Bing Ads platform, where language settings set at ad group level determine which publisher domain ads can serve on, as well as determining what types of characters are allowed in keywords and ad copy.

                                The ability to only select one language at ad group level (as opposed to setting multiple languages at campaign level on Google) inevitably means that we miss out on a lot of traffic. There is no official way, as yet, to serve, for example, French language ads on .com or .co.uk, or English language ads on .fr or .es.…

                                73 votes
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                                  3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                  Thanks for the feedback on this issue. We have started working on providing the ability to specify multiple languages for a campaign. We will provide an update in the next few months when it starts rolling out.

                                • Sale Countdown Timer

                                  Moving into the holidays, other partners allow for countdown timers for promotional offers. Example- "sale ends in 3 hours/4 days" This would be an interesting additional to our text and shopping ads.

                                  60 votes
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                                    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

                                    Thanks for providing this feedback. We’ve started work on providing this functionality and it should be available for testing in the coming months.

                                  • Not getting the BILL ME NOW button.

                                    I think the title explains itself. Just disappeared. It's not there anymore.

                                    3 votes
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                                      0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • make it possible to change target language in ad groups or campaign! at least somewhere!

                                      make it possible to change target language in ad groups or campaign! at least somewhere! it is right now not possible to change language targetting at all!

                                      16 votes
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                                        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                        Thanks for the feedback on this. We’re working on enabling the ability to set and change target language at the campaign level.

                                      • unsubscribe

                                        Add an "unsubscribe" button to the bottom of your emails from service@bingads.com. I have unchecked every box in "my settings" and I STILL get those annoying things.

                                        0 votes
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                                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →

                                          Hello,

                                          Thank you for this feedback on how to make your experience with Bing Ads better. I’m sorry you’re still getting those despite checking the boxes. We’re working on ensuring all notifications are always of value to you and never distracting and I’ve followed up to help you unsubscribe.

                                          Aurea

                                        • Import Adgroups from a Google Account

                                          It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

                                          91 votes
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                                            1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                            Started  ·  Devang GandhiDevang Gandhi responded

                                            Thanks for your feedback, we are currently looking into adding this feature. I’ll keep you updated.

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