Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Allow Bing advertisers to target LinkedIn Audiences

    Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

    160 votes
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      12 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
    • ad groups with no active keywords / ads

      It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

      115 votes
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        8 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
      • delete uet

        Make it so I can delete old UET tags and conversion goals.

        73 votes
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          16 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
        • Agency alerts

          Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

          68 votes
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            2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

            We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

            Thank you!

          • Ad customizer

            Please add the Ad Customizer feature like what we have with Google Adwords.

            63 votes
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              9 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →

              Thanks for your feedback on the need for ad customizer style capabilities in Bing Ads. We have started working on this and a beta should be available before the end of the year.

            • Shared Library (cross-account) - Negative, Audiences etc etc

              We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

              53 votes
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                2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Campaign Experiments - Split Testing of Bids, etc.

                Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

                49 votes
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                  3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                  We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

                • added/excluded negative keywords column

                  Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

                  48 votes
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                    15 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                    Added/Excluded column in search terms report should be available before the end of the year. We apologize for the delay on this.

                  • App install ads

                    I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

                    30 votes
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                      3 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →

                      App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

                    • Account owners should be able to remove an agency managing their account themselves

                      Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

                      The current process is that the account owner has to go to the agency and ask that their account be released.

                      28 votes
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                        6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Option to filter out zero-conversion rows from the ConversionPerformanceReport

                        Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

                        Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

                        This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

                        26 votes
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                          1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                          Started  ·  adCenterCPE, KellyB responded

                          Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

                        • Columns in report Gender and Age

                          Make possible:
                          1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
                          2) to add columns Conversions, CPA and Revenue

                          24 votes
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                            4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                            We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

                          • Automated emails to all account users when an IO is soon to expire! It'd stop days of paused ads

                            We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

                            Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

                            Many thanks.

                            24 votes
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                              2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Custom Combinations for Audiences

                              I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

                              At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

                              I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

                              The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

                              18 votes
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                                1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                              • similar audiences targeting

                                Similar audience just like Google AdWords

                                13 votes
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Google offers search and display, Bing Ads just search. Need a one-size-fits-all solution

                                  Noticing after just running a campaign on both networks Google allows for search and display buying on its UI, with Bing Ads, no such offering exists. Again, missing out on my $$$ as a result Microsoft!

                                  12 votes
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                                    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                  • export negative keywords from Shared Library

                                    export negative keywords from Shared Library

                                    11 votes
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                                      1 comment  ·  Flag idea as inappropriate…  ·  Admin →

                                      We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

                                    • advertise products sold in iTunes

                                      Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

                                      11 votes
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                                        2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                        Started  ·  Bing Ads responded

                                        Thanks for the suggestion. The team has started looking at supporting app promotion ads.

                                      • add incremental bidding % info to change history report

                                        Add data from incremental bidding to the change history report. If someone does not change day targeting, but simply changes the incremental % bid, and then removes it, there is no way of knowing that incremental bidding was applied and then removed. The change history report only shows if days, devices or locations were added or removed, but never shows if an incremental % was added, changed or removed.

                                        8 votes
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                                          2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                          Started  ·  Claire Lee responded

                                          We’re currently working on this feature! Please let me know if you have any additional feedback about what you’d like to see.

                                        • One should be able to vreate folders in the list of campaigns to the left in the account

                                          It would be great if the "List of campaigns" to the left in the account could be sorted via folders. Or atleast if for example paused campaigns would have a grey-tone (be faded out) if they were paused!

                                          6 votes
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                            Started  ·  Jamie Chung responded

                                            David,

                                            We are looking to see how we change the color of paused campaigns so that they are faded in our campaign list.

                                            Would love to hear more about your ideas for how we can sort campaigns by folders and how we can help you organize your campaigns to make you more efficient. jachung@microsoft.com

                                            Thanks!

                                            /jamie

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