Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Allow bidding by CPA (cost per acquisition) instead of CPC

    I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

    246 votes
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      19 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

      This feature is still in testing and should be delivered in the upcoming months. If you have an account manager, please reach out to them if interested in being part of the test.

    • Change the language and market in an existing ad group

      Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

      143 votes
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        3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

        Thanks for the feedback on the need for this capability. We are in the process of adding the capability to specify language at the campaign level and allow it to be modified.

      • Allow multiple (more than 1) agencies linkage per account

        The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

        Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

        95 votes
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          12 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
        • ad groups with no active keywords / ads

          It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

          91 votes
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            7 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
          • Ad Group Language Settings

            There are significant ad-serving restrictions on the Bing Ads platform, where language settings set at ad group level determine which publisher domain ads can serve on, as well as determining what types of characters are allowed in keywords and ad copy.

            The ability to only select one language at ad group level (as opposed to setting multiple languages at campaign level on Google) inevitably means that we miss out on a lot of traffic. There is no official way, as yet, to serve, for example, French language ads on .com or .co.uk, or English language ads on .fr or .es.…

            73 votes
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              11 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

              Thanks for the feedback on this issue. We have started working on providing the ability to specify multiple languages for a campaign. We will provide an update in the next few months when it starts rolling out.

            • Agency alerts

              Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

              62 votes
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                2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

                Thank you!

              • delete uet

                Make it so I can delete old UET tags and conversion goals.

                45 votes
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                  10 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                • added/excluded negative keywords column

                  Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

                  38 votes
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                    12 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Ad customizer

                    Please add the Ad Customizer feature like what we have with Google Adwords.

                    35 votes
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                      10 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →

                      Thanks for your feedback on the need for ad customizer style capabilities in Bing Ads. We have started working on this. Stay tuned for updates in the coming months.

                    • Copy Google's Dimension's Tab, Bing's is Worthless

                      I you want to make the Dimensions tab worth something - COPY GOOGLE.The Dimensions Tab is not usable as it is now. It's only gives keyword or AdGroup level data, which limits how helpful it actually is. Dimensions should be on the Account Level, the Campaign Level and the AdGroup Level - what time of the day by account or campaign or what day of the week. How about account and campaign results by day (which I use it DAILY in Google AdWords)? How about Geographic location by account or campaign - looking at it on the AdGroup level is…

                      35 votes
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                        12 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                        We’ve started rolling out some improvements to the dimensions tab and you can expect more over the coming months. Thanks for your patience as we strive to improve this functionality.

                      • Campaign Experiments - Split Testing of Bids, etc.

                        Campaign Experiments was introduced in AdWords last year and is incredibly valuable. It allows several forms of split testing traffic, but most importantly, you can bid two different amounts on a keyword and see if statistically significant differences emerge. I believe there is potential for bidding differently in the two platforms, but without experiments, it is difficult to test and so I generally just run experiments in AdWords and apply changes everywhere. The ability to test in AdCenter would be very valuable.

                        34 votes
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                          3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                          We’ve begun looking into providing experiments and split-testing in Bing Ads. Stay tuned for more updates in the coming months.

                        • Account owners should be able to remove an agency managing their account themselves

                          Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

                          The current process is that the account owner has to go to the agency and ask that their account be released.

                          25 votes
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                            5 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • App install ads

                            I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

                            25 votes
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                              3 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →

                              App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

                            • Option to filter out zero-conversion rows from the ConversionPerformanceReport

                              Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

                              Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

                              This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

                              25 votes
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                                1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                Started  ·  adCenterCPE, KellyB responded

                                Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

                              • Automated emails to all account users when an IO is soon to expire! It'd stop days of paused ads

                                We always find that IO's either expire or are consumed long before our accounts managers can give us a heads-up.

                                Would it really be so hard to ensure that all the registered users within an account shell get the same automated message, so that we can action this with plenty of time to spare?

                                Many thanks.

                                23 votes
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                                  2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Annotation Release Updates, Visibility, Add/Remove Functionality

                                  Please make it possible for there to be release updates on annotations which are being tested/widely released, this way everyone knows what to expect, the benefits and can then evaluate if the benefits outweigh any potential cons associated with the business.
                                  As well, please provide the ability to know when annotations are being used for the account. For the same reason mentioned above. Many annotations may be useful but for some business they might not be beneficial due to industry regulation, etc.
                                  Lastly, please provide a way for annotation add/removal functionality directly in our accounts.

                                  18 votes
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                                    2 comments  ·  Flag idea as inappropriate…  ·  Admin →

                                    We’re working on providing more transparency and control over annotations (aka automated extensions) in the coming months. Stay tuned.

                                  • Timezone attribute in Reports API request

                                    Hi,
                                    we are able to specify a timezone that we want to use for the selected date range when creating a report from UI.

                                    Please, add a similar attribute to API request [1] to allow accurately scope reported data.

                                    Thanks.

                                    [1] https://msdn.microsoft.com/en-US/library/bing-ads-report-attributes-performance-statistics-guide.aspx

                                    12 votes
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                                      0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Columns in report Gender and Age

                                      Make possible:
                                      1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
                                      2) to add columns Conversions, CPA and Revenue

                                      12 votes
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                                        1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                        We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

                                      • make it possible to change target language in ad groups or campaign! at least somewhere!

                                        make it possible to change target language in ad groups or campaign! at least somewhere! it is right now not possible to change language targetting at all!

                                        12 votes
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                                          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                          Thanks for the feedback on this. We’re working on enabling the ability to set and change target language at the campaign level.

                                        • Make available conversion / revenue data in the 'Targeting' -> 'Age and gender' report

                                          In order to set multipliers for age and gender it would first be nice to know how each group performs. Unfortunately in the age and gender report you could only see the distribution of clicks and impressions. What is missing is costs (well, with average CPC and total clicks I could calculate this assuming there are not too many and too extreme age/gender multipliers at work in the overall bidding network so that I pay the same cpc for each gender / age group) and mostly conversion data (revenue and amount of transactions). Would be great to have these metrics…

                                          12 votes
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                                            1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                            Started  ·  Claire Lee responded

                                            We now have estimated conversions, and estimated conversion rate in the Age & Gender report. We will look into bringing in cost data as well. Thank you for your time and for the feedback!

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