Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. support free advertising for non profit 501(c)(3) organizations like google with its grant program

    I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

    124 votes
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      18 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
    • Indicate exact/phrase match types with " " and [ ] symbols

      It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

      102 votes
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        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Import Adgroups from a Google Account

        It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

        65 votes
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          2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

          An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

          A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
          - New ad groups for existing campaigns
          - New ads for existing ad groups
          - New keywords for existing ad groups
          - New negative keywords for existing campaigns and ad groups
          - New negative keyword lists

          As always please let us know your feedback. Thanks!

        • click performance report by msclkid

          Can we get the click performance report by msclkid?

          60 votes
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            20 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

            We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

          • Call Extension Conversions

            Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

            52 votes
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              15 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

              We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

              How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

            • My week starts on a monday. Allow my week report to start on mondays as well.

              Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

              47 votes
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                4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
              • Remarketing list size report

                It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

                44 votes
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                  Gathering Feedback  ·  2 comments  ·  Flag idea as inappropriate…  ·  Admin →
                • Time Zone Targeting Option

                  Currently, when targeting ads by Hour of Day, adCenter bases delivery times off the user's time zone; whereas, AdWords bases delivery times off the advertiser's set time zone.

                  Advertisers would like to have the option of which time zone is being used.

                  38 votes
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                    8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                    We have begun exploring providing this functionality. We’re planning to provide an option similar to ad extension scheduling where you can choose your account timezone or the searchers time zone. Please let us know how you plan to use this functionality and how much this impacts your business & search engine marketing today.

                  • Use an order ID to minimize duplicate conversions

                    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

                    https://support.google.com/adwords/answer/6386790?hl=en

                    36 votes
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                      Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                    • New Bing accounts are getting Blocked without specifying any reason

                      Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

                      Please address this issue and give specific reasons.
                      Few accounts had no campaign. Just added payment methods and they got suspended.

                      Please take this issue seriously and at least release some press release regarding this issue.

                      33 votes
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                        25 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Email Extension

                        Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

                        31 votes
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                          0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

                          Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

                        • Allow the option to link Bing Places accounts with Bing Ads accounts

                          Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

                          25 votes
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                            3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                            We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

                          • Better Filters

                            Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

                            16 votes
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                              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                              We would like to learn more about interest in this feature. Is this a feature that is expected in the Reports tab as part of the search terms feature within the Keywords grid?

                            • Improved Reporting on Ad Extensions

                              At the minute, it appears that we only see performance based on if the ad extensions themselves are clicked - clicking on the image for the image ad extension returns a click, however clicking on the ad itself does not return a click for the extension.

                              Creating a report that allows you to check the performance of ads themselves with each ad extension - measuring clicks anywhere on the ad when the extension is present to help measure the performance of different extensions. If an image is present, are users more likely to click on the ad itself? Are certain…

                              13 votes
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                                2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • Average Household Income Geo-Targeting

                                AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

                                It would be fantastic if Bing introduces this particular setting

                                12 votes
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                                  4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                                  We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

                                • Bing Ads needs to send every account a Year End Tax Statment

                                  This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

                                  11 votes
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                                    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                                    We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

                                  • UET & Goal Migration (Tag Sharing across CIDs)

                                    Allow Agencies to migrate UET Tags and Goals into other accounts that they have access to. So if a UET tag has been created in the agency Shell (by mistake) it can then be moved into the client's account along with the goals. As the client may have already installed the tag before we realise its been setup in the wrong place.

                                    11 votes
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                                      1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →

                                      We are looking to enable Tag Sharing across CIDs and also have the “delete uet” in backlog. By tackling these two, we should remove this blocker and avoid migration.

                                    • List of Conversion URLs

                                      It would be great if Bing Ads could show all URLs that are reporting conversions. Adwords has this in the "conversions" interface. This makes it much easier to troubleshoot / audit conversion tracking setup to make sure that the right webpages are firing off conversions.

                                      You could put it under the reporting tab but I think it woudl be better under the conversions / UET section, like adwords does it.

                                      10 votes
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                                        Gathering Feedback  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Make Audience Targeting Available at Campaign or Account Level

                                        TSA, an elite partner agency, suggested we make audience targeting available at the campaign or account level, whereas its only available at the adgroup level currently. If audience targeting could be set at a higher level, more data could be collected and used to inform the rest of their campaigns. They stated they would use the feature more aggressively, and the learnings from it if it could be leveraged more broadly.

                                        8 votes
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                                          Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Add option to pull conversions in mass

                                          We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

                                          6 votes
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                                            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                            Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

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