Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Show Bing Ads in Poland

    Make possible advertising with Bing Ads in Poland.

    163 votes
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      8 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

      Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

    • Click to Call Only Ad

      Can you have include click to call only ads for smartphone devices.

      156 votes
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        Gathering Feedback  ·  33 comments  ·  Flag idea as inappropriate…  ·  Admin →
      • Allow Bing advertisers to target LinkedIn Audiences

        Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

        120 votes
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          Gathering Feedback  ·  5 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
        • Rolling Insertion order option

          Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

          101 votes
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            2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Website Call Conversion Tracking

            I would love to see the ability to track call conversions once a visitor has clicked my ad and been directed to my site and then makes a phone call.

            This feature is explained in greater detail here: http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

            54 votes
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              Gathering Feedback  ·  9 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • Import Adgroups from a Google Account

              It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

              50 votes
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                1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

                A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
                - New ad groups for existing campaigns
                - New ads for existing ad groups
                - New keywords for existing ad groups
                - New negative keywords for existing campaigns and ad groups
                - New negative keyword lists

                As always please let us know your feedback. Thanks!

              • click performance report by msclkid

                Can we get the click performance report by msclkid?

                48 votes
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                  15 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

                  We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

                • Use an order ID to minimize duplicate conversions

                  Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

                  https://support.google.com/adwords/answer/6386790?hl=en

                  33 votes
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                    Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                  • Email Extension

                    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

                    29 votes
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                      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

                      Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

                    • New Bing accounts are getting Blocked without specifying any reason

                      Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

                      Please address this issue and give specific reasons.
                      Few accounts had no campaign. Just added payment methods and they got suspended.

                      Please take this issue seriously and at least release some press release regarding this issue.

                      24 votes
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                        6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Remarketing list size report

                        It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

                        20 votes
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                          Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                        • Editor Cannot Download Data on Very Large Account - Increase Size Limit

                          Error Code: 593017709

                          The account it too big to download. Try again and select campaigns only.

                          16 votes
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                            4 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                            Hi,

                            We apologize for the issue you are seeing. Can you please send below information at princeba@microsoft.com to help us troubleshoot further?

                            1. The account number to which you are trying to upload
                            2. If you are trying to update through file import, can you share the import file?
                            3. Send us the log file temp\AdCenterDesktopClient.log (Note: you can simply copy paste this path in your Windows File explorer)
                            4. Version of BAE you are currently using.

                            Thanks

                          • Better Filters

                            Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

                            16 votes
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                              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                              We would like to learn more about interest in this feature. Is this a feature that is expected in the Reports tab as part of the search terms feature within the Keywords grid?

                            • Custom Combinations for Audiences

                              I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

                              At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

                              I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

                              The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

                              13 votes
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                                1 comment  ·  Flag idea as inappropriate…  ·  Admin →

                                We’d like to get some examples of custom combinations of audiences that you’d like us to support. For example, is this just remarketing lists or should it span different audience types?

                              • Make Geo-Bid Adjustments easier to implement on Bing Editor.

                                Ridiculous how difficult it is to make a large scale adjustment for something that is so seamless on Google's UI and Editor. Reverting changes after the default +15% is tacked on too is also something worth looking into.

                                12 votes
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                                  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                  Hi,

                                  Thanks for your feedback.

                                  1. Can you please clarify the problem you are having when editing Location bid adjustments in scale? Is it the latency issue?

                                  2. Also, could you please elaborate more on what you meant by reverting changes after the default +15%?

                                • Bing Ads needs to send every account a Year End Tax Statment

                                  This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

                                  12 votes
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                                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                    We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

                                  • Yahoo Bing ads in Romania

                                    We would like to use Yahoo Bing Ads network in Romania for advertising.

                                    12 votes
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                                      3 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →

                                      Can you clarify what is meant by using Bing Ads in Romania? Are you asking for the ability to target users searching from Romania or the ability to sign up for Bing Ads as an advertiser in Romania?

                                    • Average Household Income Geo-Targeting

                                      AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

                                      It would be fantastic if Bing introduces this particular setting

                                      11 votes
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                                        4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                                        We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

                                      • Improved Reporting on Ad Extensions

                                        At the minute, it appears that we only see performance based on if the ad extensions themselves are clicked - clicking on the image for the image ad extension returns a click, however clicking on the ad itself does not return a click for the extension.

                                        Creating a report that allows you to check the performance of ads themselves with each ad extension - measuring clicks anywhere on the ad when the extension is present to help measure the performance of different extensions. If an image is present, are users more likely to click on the ad itself? Are certain…

                                        11 votes
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                                          2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        • List of Conversion URLs

                                          It would be great if Bing Ads could show all URLs that are reporting conversions. Adwords has this in the "conversions" interface. This makes it much easier to troubleshoot / audit conversion tracking setup to make sure that the right webpages are firing off conversions.

                                          You could put it under the reporting tab but I think it woudl be better under the conversions / UET section, like adwords does it.

                                          10 votes
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                                            Gathering Feedback  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
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