Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. support free advertising for non profit 501(c)(3) organizations like google with its grant program

    I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

    112 votes
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      18 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
    • Import Adgroups from a Google Account

      It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

      60 votes
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        1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

        An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

        A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
        - New ad groups for existing campaigns
        - New ads for existing ad groups
        - New keywords for existing ad groups
        - New negative keywords for existing campaigns and ad groups
        - New negative keyword lists

        As always please let us know your feedback. Thanks!

      • click performance report by msclkid

        Can we get the click performance report by msclkid?

        55 votes
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          16 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

          We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

        • Use an order ID to minimize duplicate conversions

          Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

          https://support.google.com/adwords/answer/6386790?hl=en

          36 votes
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            Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
          • Email Extension

            Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

            30 votes
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              0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

              Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

            • New Bing accounts are getting Blocked without specifying any reason

              Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

              Please address this issue and give specific reasons.
              Few accounts had no campaign. Just added payment methods and they got suspended.

              Please take this issue seriously and at least release some press release regarding this issue.

              26 votes
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                6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Remarketing list size report

                It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

                21 votes
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                  Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                • Editor Cannot Download Data on Very Large Account - Increase Size Limit

                  Error Code: 593017709

                  The account it too big to download. Try again and select campaigns only.

                  18 votes
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                    4 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                    Hi,

                    We apologize for the issue you are seeing. Can you please send below information at princeba@microsoft.com to help us troubleshoot further?

                    1. The account number to which you are trying to upload
                    2. If you are trying to update through file import, can you share the import file?
                    3. Send us the log file temp\AdCenterDesktopClient.log (Note: you can simply copy paste this path in your Windows File explorer)
                    4. Version of BAE you are currently using.

                    Thanks

                  • Better Filters

                    Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

                    16 votes
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                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                      We would like to learn more about interest in this feature. Is this a feature that is expected in the Reports tab as part of the search terms feature within the Keywords grid?

                    • Bing Ads needs to send every account a Year End Tax Statment

                      This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

                      12 votes
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                        0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                        We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

                      • Improved Reporting on Ad Extensions

                        At the minute, it appears that we only see performance based on if the ad extensions themselves are clicked - clicking on the image for the image ad extension returns a click, however clicking on the ad itself does not return a click for the extension.

                        Creating a report that allows you to check the performance of ads themselves with each ad extension - measuring clicks anywhere on the ad when the extension is present to help measure the performance of different extensions. If an image is present, are users more likely to click on the ad itself? Are certain…

                        12 votes
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                          2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • Average Household Income Geo-Targeting

                          AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

                          It would be fantastic if Bing introduces this particular setting

                          11 votes
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                            4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                            We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

                          • List of Conversion URLs

                            It would be great if Bing Ads could show all URLs that are reporting conversions. Adwords has this in the "conversions" interface. This makes it much easier to troubleshoot / audit conversion tracking setup to make sure that the right webpages are firing off conversions.

                            You could put it under the reporting tab but I think it woudl be better under the conversions / UET section, like adwords does it.

                            10 votes
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                              Gathering Feedback  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                            • UET & Goal Migration (Tag Sharing across CIDs)

                              Allow Agencies to migrate UET Tags and Goals into other accounts that they have access to. So if a UET tag has been created in the agency Shell (by mistake) it can then be moved into the client's account along with the goals. As the client may have already installed the tag before we realise its been setup in the wrong place.

                              8 votes
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                                1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →

                                We are looking to enable Tag Sharing across CIDs and also have the “delete uet” in backlog. By tackling these two, we should remove this blocker and avoid migration.

                              • Make Audience Targeting Available at Campaign or Account Level

                                TSA, an elite partner agency, suggested we make audience targeting available at the campaign or account level, whereas its only available at the adgroup level currently. If audience targeting could be set at a higher level, more data could be collected and used to inform the rest of their campaigns. They stated they would use the feature more aggressively, and the learnings from it if it could be leveraged more broadly.

                                7 votes
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                                  Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                • Add option to pull conversions in mass

                                  We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

                                  6 votes
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                                    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                    Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

                                  • Client Level (MCC) Conversion Tracking

                                    Have an option to create a conversion tracking code on client level, the same way as MCC level conversion tracking code in Google.

                                    5 votes
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                                      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Please make "Rotate ads more evenly" the default option instead of "Optimize for clicks" (or allow users to choose which should be default)

                                      Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

                                      For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

                                      5 votes
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                                        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Review Bings Broad Match Algorithm

                                        Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

                                        pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

                                        im in the process of requesting recompense, due to this being none fault of my own

                                        4 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Ability to export Audiences in Editor/UI/BAM

                                          Currently there is no ability to export remarketing data, and it is only visible if you navigate to the Audiences tab

                                          4 votes
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                                            Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
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