Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Show Bing Ads in Poland

    Make possible advertising with Bing Ads in Poland.

    272 votes
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      4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

      Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

    • Device bidding done in main screen on Bing Ads Editor

      Device bidding done in main screen on Bing Ads Editor. Instead of having to change it in a separate screen in settings have it similarly to AdWords Editor's ability to change it within the same ad group or campaign view screen

      6 votes
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        Gathering Feedback  ·  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
      • the ability to select multiple campaigns in the drop down on the left

        The simple ability to select multiple campaigns to change in bulk, a small change that would save hours of having to dip into each campaign to make incremental changes.

        20 votes
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          0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
        • Phone Call Conversion ability from programs like If by phone and other providers. There is currently no way to track Phone Call conversions

          I suggest creating a way to integrate 3rd party call tracking programs. There are many services that allow you to track calls through Dynamic Number Insertion. Bing offers no way to integrate those services and thus, we are blind on what ads and keywords are driving our phone calls. We have this set up through Google Analytics and then it imports into Adwords. It can also be manually uploaded, referring to the call records, to apply conversions. This is a critical tracking element and very important conversion that many others must be needing. I hope you will come up with…

          72 votes
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            4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

            Thanks for the suggestion. We’d like to understand what companies you use today for call tracking that you then integrate with Adwords. Someone mentioned CallRail. Are there any others?

          • Add the labels functionality to better organization of an account.

            Labels is a great tool to manage and organize your campaigns, keywords and ads. It's make easy to filter results and run personalized reports.

            808 votes
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              50 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Click to Call Only Ad

              Can you have include click to call only ads for smartphone devices.

              184 votes
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                Gathering Feedback  ·  19 comments  ·  Flag idea as inappropriate…  ·  Admin →
              • Custom Display URL on Expanded Text Ads

                Within Expanded Text Ads, the path URL takes the subdomain such as "store.contso.com" and uses it as a display URL. We would like the ability to override the subdomain and just display "contso.com" to add more creditability to the link.

                Is this possible?

                49 votes
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                  5 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                • The ability to add extensions at the account level

                  Especially for Location Extensions when the campaigns are targeted nationally. Rather than apply Location Extensions campaign by campaign, upload the entire list of locations to the account and have it apply to all campaigns automatically. Since the platform will automatically serve the location that's closest to the user anyways.

                  77 votes
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                    1 comment  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

                    Thank you for letting us know type of feature is valuable to you. We appreciate your input and may reach out to you for more information in the future!

                  • Make Bing Ads Editor Mac Compatible

                    Please make a version of the Bing Ads Editor Mac Compatible!

                    3,042 votes
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                      194 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                    • Allow targeting by county

                      It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

                      221 votes
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                        24 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                        We have started looking at providing this functionality and have a question about how you are dealing with our lack of this feature today. Are you
                        1. Targeting a broader area than you prefer (e.g. state level)?
                        2. Targeting a narrower area than you prefer (e.g. city level)?
                        3. Not advertising that local product or service in Bing Ads due to lack of this feature?

                        Thanks for your answers.

                      • You should accept prepaid cards as an a payment method

                        I am from Saudi Arabia, I usually use Google Adword in my campaigns since I am marketing specialist, I decide recently to use and test Bing ads, when I want to add payment ( prepaid cards ) I face a problem then I talk to Live Chat team but they told me that Bing Ads not accept prepaid cards!
                        In all ads platforms I use ( Adwords, Facebook, instagram, twitter, Adfly... ext.) all of them accept prepaid cards.

                        Now, I deleted my Bing Ads account, I will be come back when I know that Bing Ads accept more payment methods…

                        7 votes
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                          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Remove call extension qualifications

                          I can't use a call extension because I haven't been advertising long enough. So, I don't have enough clicks, and I haven't spent enough money. This is non-sense. Advertisers should not have to qualify just to use a call extension. So, I'm calling for the removal of all qualifications regarding call extensions. Bing Ads are supposed to help me advertise, not get in my way.

                          1 vote
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                            Gathering Feedback  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                          • cant create stupid ******* microsoft account to utilize bings editor

                            here's an idea. separate from microsoft because it's buggy as **** when trying to setup an account to utilize bing editor

                            1 vote
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                              0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                            • Please Undo Desktop/Laptop and Tablet Combined Targeting

                              I appreciate the fact that Bing Ads is doing everything possible to make the user experience a good one.

                              However, the merger of desktop/laptop and tablet targeting under one category has proven to be extremely detrimental to our campaigns as the two simply do not convert at same rate, and as a result the non-productive device is consuming precious campaign budgeting that was well spent on the productive device; thus this newly combined device targeting is making campaigns unsustainable from an ROI standpoint.

                              As an alternative to undoing the device targeting merger, please consider adding bid reduction/increase functionality to both…

                              316 votes
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                                13 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                We’re currently gathering feedback on this change. What bid adjustment ranges are you interested in us supporting for PC & tablet bidding if we separate them out. Would also love some context on why you want those ranges. ROI? Dedicated products per device? Etc.

                                Thanks for the great feedback so far.

                              • client manager

                                Bing desperately needs to mimic AdWords "cross-account conversion tracking" (https://support.google.com/adwords/answer/3030657?hl=en)

                                If you have multiple AdWords accounts, you can track conversions across all of those accounts—hundreds of accounts, if you’d like—using a single conversion code snippet (also called a "tag"). This is possible with cross-account conversion tracking.

                                With Bing, for accounts linked to an agency, UET tags can not be shared across accounts. Boo hiss!

                                1 vote
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                                  Gathering Feedback  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                                • Hi! when i try to import data from google adwords it shows me ProtocolError. What could it be?

                                  Hi! when i try to import data from google adwords it shows me ProtocolError. What could it be?

                                  4 votes
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                                    3 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Email Extension

                                    Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

                                    60 votes
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                                      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

                                      Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

                                    • Make it work on my desktop.

                                      It is so slow and hangs every time I make changes. Fix that before you do anything else.

                                      1 vote
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                                        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                        Hi,

                                        We apologize for the issue you are seeing. Can you please let me know which version of Bing Ads Editor are you using? Also, in what operations are you seeing the performance issues?

                                        Thanks,
                                        Prince

                                      • Audience tab in the editor & ability to apply in bulk

                                        Audience tab for applying RLSA at adgroup/campaign level in bulk in the editor

                                        12 votes
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                                          Gathering Feedback  ·  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                        • please fix the 'Copy Shell' when trying to copy ad-group level stats from the Editor, it simply doesn't work!

                                          please fix the 'Copy Shell' when trying to copy ad-group level stats from the Editor, it simply doesn't work

                                          1 vote
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                                            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                            Hi Davide,

                                            It appears that “Pasting” after “Copy Shell” is not working on the left Tree View. We will look into this. However, if you try to Paste on the Grid, it should work. Please email me at princeba at microsoft.com if you have any other questions.

                                            Thanks!

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