Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Allow bidding by CPA (cost per acquisition) instead of CPC

    I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

    535 votes
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      15 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Prepaid cards should be accepted

      Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

      453 votes
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        44 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Show Bing Ads in Poland

        Make possible advertising with Bing Ads in Poland.

        335 votes
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          6 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

          Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

        • Click to Call Only Ad

          Can you have include click to call only ads for smartphone devices.

          306 votes
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            Gathering Feedback  ·  27 comments  ·  Flag idea as inappropriate…  ·  Admin →
          • Allow Bing advertisers to target LinkedIn Audiences

            Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

            241 votes
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              Gathering Feedback  ·  4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Rolling Insertion order option

              Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

              219 votes
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                2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Phone Call Conversion ability from programs like If by phone and other providers. There is currently no way to track Phone Call conversions

                I suggest creating a way to integrate 3rd party call tracking programs. There are many services that allow you to track calls through Dynamic Number Insertion. Bing offers no way to integrate those services and thus, we are blind on what ads and keywords are driving our phone calls. We have this set up through Google Analytics and then it imports into Adwords. It can also be manually uploaded, referring to the call records, to apply conversions. This is a critical tracking element and very important conversion that many others must be needing. I hope you will come up with…

                111 votes
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                  9 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                  Thanks for the suggestion. We’d like to understand what companies you use today for call tracking that you then integrate with Adwords. Someone mentioned CallRail. Are there any others?

                • Email Extension

                  Currently, there is a call extension present in Bing Ads. This being especially an advantage for mobile users, it might be an idea to work on a communication extension that is very easy accessible and approachable for tablet, mobile devices and pc users. In short, this is the idea: email extensions. They would appear in the ad, and the costumer can click on them, which could potentially lead him/her directly to Outlook or other email applications. In this email, the company's email address would be filled in already. This way, companies can control which ads show which email address, so…

                  64 votes
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                    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →

                    Thank you for your suggestion. We are exploring new extension that provides greater flexibility on how users can connect with businesses. Email is a great suggestion.

                  • Use an order ID to minimize duplicate conversions

                    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

                    https://support.google.com/adwords/answer/6386790?hl=en

                    62 votes
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                      Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                    • Remarketing list size report

                      It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

                      36 votes
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                        Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                      • Editor Cannot Download Data on Very Large Account - Increase Size Limit

                        Error Code: 593017709

                        The account it too big to download. Try again and select campaigns only.

                        35 votes
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                          4 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                          Hi,

                          We apologize for the issue you are seeing. Can you please send below information at princeba@microsoft.com to help us troubleshoot further?

                          1. The account number to which you are trying to upload
                          2. If you are trying to update through file import, can you share the import file?
                          3. Send us the log file temp\AdCenterDesktopClient.log (Note: you can simply copy paste this path in your Windows File explorer)
                          4. Version of BAE you are currently using.

                          Thanks

                        • Yahoo Bing ads in Romania

                          We would like to use Yahoo Bing Ads network in Romania for advertising.

                          34 votes
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                            3 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →

                            Can you clarify what is meant by using Bing Ads in Romania? Are you asking for the ability to target users searching from Romania or the ability to sign up for Bing Ads as an advertiser in Romania?

                          • New Bing accounts are getting Blocked without specifying any reason

                            Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

                            Please address this issue and give specific reasons.
                            Few accounts had no campaign. Just added payment methods and they got suspended.

                            Please take this issue seriously and at least release some press release regarding this issue.

                            30 votes
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                              3 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Bing Ads needs to send every account a Year End Tax Statment

                              This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

                              26 votes
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                                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

                              • Correct filter in Bing Ad Editor so that account exports can filter for Active Ad Groups within Active Campaigns instead of just campaigns.

                                When exporting files from Bing Ads Editor, it prompts you to choose "Entire Account" or "Selected Campaigns and/or Ad Groups". When I select "Selected Campaigns and/or Ad Groups" and then click the "Active" filter at the bottom of the box all the active campaigns are selected and I was under the impression all the active ad groups were also selected. Instead all the active campaigns are selected and then ALL ad groups whether active or not are also selected so instead of pulling active ad groups in active campaigns, I am pulling all ad groups in active campaigns which is…

                                24 votes
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                                  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                • Change the default column sort from ascending to descending to be same as industry standards

                                  When you click on a column heading in Desktop, it should sort highest to lowest, not lowest to highest.

                                  23 votes
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                                    2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Make Geo-Bid Adjustments easier to implement on Bing Editor.

                                    Ridiculous how difficult it is to make a large scale adjustment for something that is so seamless on Google's UI and Editor. Reverting changes after the default +15% is tacked on too is also something worth looking into.

                                    21 votes
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                                      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                      Hi,

                                      Thanks for your feedback.

                                      1. Can you please clarify the problem you are having when editing Location bid adjustments in scale? Is it the latency issue?

                                      2. Also, could you please elaborate more on what you meant by reverting changes after the default +15%?

                                    • Add Steps to Conversion Goal Tracking

                                      The current way of handling conversion tracking is silly because I have to have separate goals for add-to-cart, proceed to checkout, and completed checkout when they are really just steps in the same goal (completed checkout.)

                                      Google provides this kind of interface for goals, and it seems that you used to have this kind of interface. I don't know why you would have gotten rid of it.

                                      Having different steps in the conversion process as steps in a goal would be a big help in tracking our conversions, and visualizing the process of add-to-cart -> Proceed to Checkout -> Completed…

                                      20 votes
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                                        Gathering Feedback  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Bing Ads Editor - Installation

                                        I have an idea.. how about sticking to basics and fundamentals? I just installed bing ads editor and you can't select installation location and drive. It automatically installs on the C Drive. Unheard of :) 20 years of installing thousands of apps and this is the first time I've ever experienced this.

                                        17 votes
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                                          2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                          Hi,

                                          If you have upgraded from BAE v10 to BAE v11 then the accounts will not be migrated automatically. We understand your concern, however, BAE v11 is a completely new application built from ground up, so it requires re-adding the accounts.

                                          Being two separate applications you can run both BAE v10 and v11 side by side, and the accounts that you had added previous will still be present in BAE v10.

                                          Thanks.

                                        • List of Conversion URLs

                                          It would be great if Bing Ads could show all URLs that are reporting conversions. Adwords has this in the "conversions" interface. This makes it much easier to troubleshoot / audit conversion tracking setup to make sure that the right webpages are firing off conversions.

                                          You could put it under the reporting tab but I think it woudl be better under the conversions / UET section, like adwords does it.

                                          13 votes
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                                            Gathering Feedback  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
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