Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Let us preview our full ads (including extensions)

    There should be a way to review the way our ads will look with the extensions. Similar to the preview when creating an ad. My ads don't show in the preview and diagnostic tool because my bids are too low. There should be an easy way to preview when you are creating/adding extensions. Thanks.

    9 votes
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      0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
    • Call only campaigns same as (Google adwords)

      hey dear bing ads team
      this idea been in my head for 4 months now
      and i would really love to see it happening
      alot of us advertises looking for Call Only campaigns same like google adwords
      bing is really good traffic and good platform and cheaper with high CTR , and i think if you add the call only campaigns alot of people will be really happy
      i hope this small idea reach you out and it happens soon
      kind regards

      9 votes
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        0 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
      • Add S2S tracking

        have the possibility to confirm conversions through a postback URL

        9 votes
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          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
        • Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads.

          Romanian is a language spoken by 27 million all over Europe. It's time to accept Romanian language ads. I know that Bing (including Yahoo) has a small market share in Romania - somewhere around 3% - but there are a lot of valuable keywords that still get thousand, even tens of thousands of searches every year on Bing. Some samples:

          - `telefoane ieftine` (cheap phones) - at least 5k searches
          - `cafea verde` (green coffee) - 7k
          - `haine copii` (children clothes) - 3.5k
          - `locuri de munca` (jobs) - 25k
          Etc.

          Back in 2005, when I settled up my…

          9 votes
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            1 comment  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
          • Allow Bing Shopping Ads in Sweden!

            Currently there is no support for Bing Shopping Ads in Sweden.

            9 votes
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              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Ad Extension Outputs in Bulk Operations Tool

              Please add the ability to download Image, App, and Call Extensions when building a spreadsheet through the Bulk Operations Tool

              9 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Enable "Ad preview and diagnostics tool" for more Language / Location combinations

                For example the combination of the language "French" and the location "Switzerland" is not yet supportet but would make sense for the French speaking part of switzerland

                9 votes
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                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                • Response Time On Feed Issues...

                  I've been a programmer for over 15 years and I know you guys could do better. The company I work for HardwareTools.com would love to give Bing our business. We've been waiting almost two weeks for a response from the technology department not sales, they have been great, the technology department. We have had no activity from our feed and therefore can not do business with Bing. We've done everything to resolve the issue, but no response from the technological aspect of our shopping feed not working. Please advise, Bing (Microsoft)

                  9 votes
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                    1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                  • Show Search Terms Users Made That Triggered Shopping Ads

                    Please show a similar reporting method as it currently is with search campaigns, where we can see the search terms that triggered shopping ads. Knowing what terms led to impressions, clicks, spend, conversions, CPA, ROAS and more would allow us to then use those terms to add to their respective search campaigns.

                    For example, if my client sells wiring for cars, and an ad is triggered by the word "copper wire" and a purchase is made, I could then add that keyword into my search campaign to see if that would work.

                    Seeing the search terms would also invaluably help…

                    9 votes
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                      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                    • Negative Keyword Notifications like AdWords

                      BingAds should implement a feature similar to Google adwords that notifies you to any negative Keyword conflicts that arise immediately after adding the keywords that have the issues. These notifications are found on the home tab or within the notification area.

                      9 votes
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • ZAR as payment currency

                        I would be great to have ZAR as a currency option. Many companies in South Africa are using Bing ads and it would be much simpler to manage campaings if we could work in ZAR.

                        9 votes
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                          1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                        • Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

                          Hebrew language support is needed for your customers in Israel and Jews in the rest of the world.

                          9 votes
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                            1 comment  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                          • Salesforce Integration

                            There isn't a way to integrate bing with Salesforce. All I need is a code that that or ID that passes along campaign and keyword level data into salesforce much like the GCLID for adwords. UTM code isn't a good option. There isn't even a code to javascript code to add to our landing pages to trigger anything in salesforce. If we can't do this, we will not be using Bing ads.

                            9 votes
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                              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                            • Add more language support or a bypass of the symbol and language limitions when targeting specific countries.

                              A lot of advertisers may want to only show ads in specific countries (eg. Lithuania), and the available language options aren't enough. I understand that adding more language support would take a long time, so I'm suggesting a sort of bypass of the available languages. If you're only showing your ads in one country, you could just select an option that allows you to use the main language of the targeted country. Those ads could still be checked by the system for basic grammar and certain symbols, but the final verification could be done manually.

                              9 votes
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                                0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                              • Account Balance - Reporting - Add an option in reporting that allows users to produce a report of their account balance

                                There is no feature that allows users to view their account balance (payments made less spend) on a selected date. The Statements do not actually show account balance, they just show spend and do not take into consideration payments made. There is no report that allows month end reconciliation of the account balance. The current balance cannot be reconciled to either as it is not actually live. When you do a budget report to find out current monthly spend and take this away from the previous months closing balance it does not actually equal what Bing Ads show as the…

                                9 votes
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                                  0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Website Inclusion feature

                                  Have the option to include websites where the advertisers want their ads to run instead of excluding. Some advertiser complain that because we only have the option to exclude, it takes a lot of their time to run reports and monnitor their campaigns' performance regularly because they dont want totally eliminate all syndicated websites.

                                  9 votes
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                                    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • All New Ukraine accounts block after enter payment method

                                    Hello, i wanted to register in bing ads, but i cant for two weeks already.. I think you have a problem ukrainian credit cards.. I try everything - i try my all bank cards.. Did you turn off registration ukrainian users? I read many forums, asked in telegram but all users from ukraine had same problem. I attached screenshots. It seems to me, that problem is in credit card, because i do not even create campaign. Look please at screenshots - what i am doing wrong? On credit card i turned off 3d secure code (otp confirmation), turn on payment…

                                    8 votes
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                                      0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Edit account name

                                      Be able to edit the account name, like you can do in AdWords, for when a business changes its name instead of having to create a whole new account for it and not being able to easily compare the historical performance.

                                      8 votes
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                                        4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Make Audience Targeting Available at Campaign or Account Level

                                        TSA, an elite partner agency, suggested we make audience targeting available at the campaign or account level, whereas its only available at the adgroup level currently. If audience targeting could be set at a higher level, more data could be collected and used to inform the rest of their campaigns. They stated they would use the feature more aggressively, and the learnings from it if it could be leveraged more broadly.

                                        8 votes
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                                          Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • office 365

                                          Direct Support within Office 365 Administration Portal would be a huge benefit. Or, at the least, allow Microsoft Office 365 Login credentials to work as a "Microsoft Account". It is terrible that one must create a Microsoft Account when you can already access many of the Microsoft Platforms using your Office 365 account. Combined Ads and Office 365 billing would be a nice bonus. But, what it really comes down to is if you create a new Microsoft Account using your Office 365 login/email, then you may expect your Office 365 apps to stop working correctly on your PC if…

                                          8 votes
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                                            4 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
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