Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. UET & Goal Migration (Tag Sharing across CIDs)

    Allow Agencies to migrate UET Tags and Goals into other accounts that they have access to. So if a UET tag has been created in the agency Shell (by mistake) it can then be moved into the client's account along with the goals. As the client may have already installed the tag before we realise its been setup in the wrong place.

    11 votes
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      1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →

      We are looking to enable Tag Sharing across CIDs and also have the “delete uet” in backlog. By tackling these two, we should remove this blocker and avoid migration.

    • In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

      In the IP exclusion list, please accept the standard CIDR notation for ranges, like 123.45.0.0/16 or 12.34.56.0/20

      11 votes
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        1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • IP Address exclusion using Bing API

        I need the ability to exclude IP address using API so please consider this as a feature request and help us to automate the ip exclusion process. Thanks

        11 votes
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          3 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
        • advertise products sold in iTunes

          Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

          11 votes
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            2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
            Started  ·  Bing Ads responded

            Thanks for the suggestion. The team has started looking at supporting app promotion ads.

          • New URL tracking parameter to pass the LinkedIn Targeting Category ID

            We have started the new LinkedIn Profile targeting based on Job Function & Industry in few of our Search Campaigns. We have not setup Conversion tracking in our Campaigns. So, in order to measure the performance, we need a URL Tracking Parameter to pass the LinkedIn Category tracking ID.

            10 votes
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              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
            • Show individual product titles for each product group instead of just showing the product group number

              Is there any way that Bing can add the ability to show individual products rather than having to click on the three dots to expand the product group number to show product title.

              10 votes
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • impression Share at Product Group level.

                Impression Share Information at Product Group Level for Shopping Campaigns is missing.

                Please add this feature as it's what we use in Google Adwords to manage the spend on various categories. Currently I can't do much in Bing because I have no visibility.

                10 votes
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                  1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • Turkey isnt in your list

                  Turkey isnt in your ads country list. I hope you can early inclede turkey and turkish

                  10 votes
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                    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                  • Include ZAR in list of accepted currencies.

                    As more and more people in ZA begin advertising with Bing, it would be great if we could pay in our home currency, South African Rands (ZAR).

                    10 votes
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                      0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Gender Age and other Demographics full100% Opt Out in Campaing Settings

                      The only option offered to remove a Gender or Age Group from the targeted audience is to "Decrease by" and only up to 90% of the initial bid.

                      Let's add to that a possibility to basically FULLY exclude or include any age group or gender.

                      10 votes
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                        2 comments  ·  Flag idea as inappropriate…  ·  Admin →
                      • List of Conversion URLs

                        It would be great if Bing Ads could show all URLs that are reporting conversions. Adwords has this in the "conversions" interface. This makes it much easier to troubleshoot / audit conversion tracking setup to make sure that the right webpages are firing off conversions.

                        You could put it under the reporting tab but I think it woudl be better under the conversions / UET section, like adwords does it.

                        10 votes
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                          Gathering Feedback  ·  0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                        • Cost Parameter in URL Tracking

                          Cost Parameter in URL tracking. (here is the reference: http://help.bingads.microsoft.com/apex/index/3/en/51091 ) Right now we get a ton of good data that we can pass via parameters to our trackers like keyword, query string, Ad Id ect. But why there is no Cost Parameter? If we cant pass the cost of the click to our tracker how can we properly optimize a campaign if we do not know how much was the cost of that click?

                          10 votes
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                            1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                          • Payment option too difficult for those in Nigeria. Please make our credit, debit card and paypal payment option possible

                            I was trying Bings Ads out to advertise but the payment options available was too difficult.

                            We cant pay via paypal and credit or debit card. Thats just too hash on us. Nigeria is such that its very difficult not to fraud with bank accounts nowadays. All our details and photograph are attached to out accounts and they are connected to all banks and the Central Banks database. So banking in Nigeria is being regularised. Please let those of us from Nigeria that want to advertise with Bing be able to pay via paypal and credit cards. Ur option was…

                            10 votes
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                              6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Bing should accept direct netbanking transfer in India

                              Bing should accept direct netbanking transfer in India, you will have huge business. Google is already accepting it. Also bing should accept PIN verified credit cards as now all banks are replacing old card with new security cards.

                              10 votes
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                                0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Allow Call Extension for Ad Group

                                We would like to be able to have different phone number for each a group. Current system only allow call extension at campaign level. To get around this limitation, we have to create a massive number of campaign, one for each ad group. Google Adwords already has this feature.

                                10 votes
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                                  3 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                • When accounts are flagged, let users know through UI

                                  My account is flagged. I didn't know that till I speak with a representative.

                                  10 votes
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                                    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Motion to add Polish language (its 6 years now, it is the time)

                                    From year 2012 Bing Ads supports several languages. But now after 6 years i still find that Bing Ads does not support polish language.

                                    Bing has a major user base in Poland.

                                    Lack of polish language support draws it impossible to display ads to this million users group in Poland.

                                    Therefore i open a motion to add Polish language to Bing Ads.

                                    It's 6 years. It is the time.

                                    9 votes
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                                      2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • 9 votes
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                                        1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Update UI. Make it so that you can't set access to all accounts from the individual account level settings

                                        UI needs to be updated. It is frustratingly easy to accidentally give access to all your accounts, by giving users super admin roles from the individual account settings. One shouldn't be able to mess the whole access system from the individual account level.

                                        I think this is a major security risk and an UI design flaw. Either remove super admins from individual account level or make it so that one has to check boxes to select wanted accounts.

                                        9 votes
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                                          1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Let us preview our full ads (including extensions)

                                          There should be a way to review the way our ads will look with the extensions. Similar to the preview when creating an ad. My ads don't show in the preview and diagnostic tool because my bids are too low. There should be an easy way to preview when you are creating/adding extensions. Thanks.

                                          9 votes
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                                            0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
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