Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Promotion Extensions for Text Ads

    Promotion extensions for text ads are needed. Especially because there is not an ad customizer feature.

    15 votes
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      1 comment  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
    • Support iDeal payment option for the Netherlands

      Just as the title says........

      15 votes
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        2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Export all billing invoices for a month

        For accounting purposes, it would be very helpful to be able to download all of my billing history for one month in a spreadsheet. Adwords has this functionality, so please add it to Bing as well.

        15 votes
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          6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Bing Product Ads (shopping) for Netherlands

          Bing Product Ads (shopping campaigns) for Netherlands

          14 votes
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            1 comment  ·  Flag idea as inappropriate…  ·  Admin →
          • similar audiences targeting

            Similar audience just like Google AdWords

            13 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Average Household Income Geo-Targeting

              AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

              It would be fantastic if Bing introduces this particular setting

              13 votes
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                4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

              • Improved Reporting on Ad Extensions

                At the minute, it appears that we only see performance based on if the ad extensions themselves are clicked - clicking on the image for the image ad extension returns a click, however clicking on the ad itself does not return a click for the extension.

                Creating a report that allows you to check the performance of ads themselves with each ad extension - measuring clicks anywhere on the ad when the extension is present to help measure the performance of different extensions. If an image is present, are users more likely to click on the ad itself? Are certain…

                13 votes
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                  2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                • Star rating for Bing Ads and Bing Places

                  Had a chat with Aaron from Bing Ads at SMX East NY and shared the same ideas, Currently Bind Ads has only 2 approved software companies to show star rating with Bing Ads compare to 25 plus companies with Google Ads. Secondly, Google has Google Customer Reviews as a certified reviews for eCommerce websites to show star rating, which combines star rating from third party reviews company (if any) and gives an insight to any visitor/customer regarding the website's overall experience, product, shipping and quality etc. Last but not the least, I can only upload 10 pictures in Bing Places…

                  12 votes
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                    0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                  • Ability to add Conversion Goals as Audience

                    As advertisers, we should have the ability to remarket back to users via our already defined and tracked conversion goals.

                    12 votes
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                      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                    • More attribution options such as position based

                      Last click is an ancient attribution model now there are so many touch points to conversions. Please allow other models like Adwords.

                      12 votes
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                        3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                      • Enable Paypal In Vietnam, Or At Least Include VND as Currency

                        Charging on cards and Not Paypal, combined with Vietnamese users cannot use VND to pay create A LOT of fees for us. That's twice the conversion rates for the currency each time we pay Bing ads (having spent $1k here, that's quite a bit of fees). So I suggest we enable Paypal in VN, or at least, include VND as a currency that we can pay!

                        12 votes
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                          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Accept Prepaid Card for pyament

                          Hello Everyone,

                          This is Sabbir, I am from Bangladesh.

                          Where I live, paypal is not available and the best method for payment is prepaid card. But sorry to say, bing ads do not support this option. So I have to go with a long hassle of bank transfer. Believe me it just made me slow now. Now I have to go to bank, make sure I add the proper identifier so that the fund can be added to my account. It is time consuming and now I am not sure when I will be able to do it.

                          So, people…

                          12 votes
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                            0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • Bulk Image Extension Upload

                            Ability to upload the same image extension to multiple campaigns

                            12 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Increase/Decrease Multiple Product Group Bids by Percentage (in Shopping Campaigns).

                              When looking at the product group level, it would be really convenient to be able to increase multiple product groups by a percentage as to allow for an increase across the board. This would allow for the relative order of bid amounts to stay the same across product groups.

                              12 votes
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                                2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • export negative keywords from Shared Library

                                export negative keywords from Shared Library

                                12 votes
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                                  1 comment  ·  Flag idea as inappropriate…  ·  Admin →

                                  We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

                                • End of month account balance

                                  There is no function in Bing Ads UI that allows you to view/print your prepaid account balance at a certain date. This a fundamental failure with Bing Ads UI to not allow users to access their account balance for month end procedures.

                                  12 votes
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                                    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Google offers search and display, Bing Ads just search. Need a one-size-fits-all solution

                                    Noticing after just running a campaign on both networks Google allows for search and display buying on its UI, with Bing Ads, no such offering exists. Again, missing out on my $$$ as a result Microsoft!

                                    12 votes
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                                      0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Allow an unlimited number of website exclusions

                                      Website exclusions are limited to 500. My campaign is barely over a month old, and I already have more than 500 sites I'd like to exclude.

                                      12 votes
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                                        3 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • New URL tracking parameter to pass the LinkedIn Targeting Category ID

                                        We have started the new LinkedIn Profile targeting based on Job Function & Industry in few of our Search Campaigns. We have not setup Conversion tracking in our Campaigns. So, in order to measure the performance, we need a URL Tracking Parameter to pass the LinkedIn Category tracking ID.

                                        11 votes
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                                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Product Group level bid adjustments

                                          Currently bulk bid change capability is limited, you can change bids to product groups at a set bid, but can't increase or decrease by %.

                                          11 votes
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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