Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Client Level (MCC) Conversion Tracking

    Have an option to create a conversion tracking code on client level, the same way as MCC level conversion tracking code in Google.

    5 votes
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      1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Please make "Rotate ads more evenly" the default option instead of "Optimize for clicks" (or allow users to choose which should be default)

      Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

      For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

      5 votes
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        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Review Bings Broad Match Algorithm

        Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

        pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

        im in the process of requesting recompense, due to this being none fault of my own

        4 votes
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Ability to export Audiences in Editor/UI/BAM

          Currently there is no ability to export remarketing data, and it is only visible if you navigate to the Audiences tab

          4 votes
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            Gathering Feedback  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
          • remember columns

            Please remember the order of the columns I choose. For example, I pretty much always want to see the data in the following order: impr, clicks, ctr%, avg pos, avg cpc, spend, conv, $/conv, conv%.

            If I look at campaign level, show that order. If I look at adgroup, ad the campaign column but still show the data in that order. If I look at keywords, ad campaign and adgroup columns but still show the data in that order. same goes for ads. I'm talking about the data specifically. It's fine to keep show other useful columns that are unique…

            4 votes
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              2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

              Hi Clayton,

              Thanks for letting us know. The columns order seems to be getting reset when pulling statistics; we will look into this. Other than this scenario, column order should be persisting, please let us know if otherwise.

              Thanks

            • Let people from all over the world pay through Paypal (USD). WHO USES CHECKS ANYMORE?????

              I cannot pay for bing ads using paypal because i am from Kenya. Paypal is acceptable globally, why care whether my dollars are from Kenya or any other country. Why should i send a check when i can prepay using paypal. This is the worst kind of unnecessary organizational bureaucracy, and it sure works against your interests.

              3 votes
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                0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                Thank you for your feedback. We expanded PayPal to 37 markets last year, and will continue to look at expanding in additional markets as we grow out payment offerings.

              • Share of Voice Aggregate Data

                It would be extremely helpful if there was a way (since viewing Share of Voice at the campaign level is no longer an option) to create a report that provides aggregated share of voice data. As of now, a report can be created that will show share of voice for each campaign for whatever time frame is selected, and thats great. However, a more efficient use of time would be to provide aggregate data within the report.

                3 votes
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                  1 comment  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                  Thanks a lot for providing your feedback.

                  For the aggregated data for Share of Voice, do you mean at account level? If so, in the Reports tab, select “Account” under the “Performance” category, and in “Choose your columns” section, select the Share of Voice metrics like “Impression Share” and corresponding lost due to reasons from “Performance statistics”, you will then get the account level Share of Voice by running the report.

                  Hope the above helps. Pls feel free to let us know any questions if you have. Thanks.

                • Remove call extension qualifications

                  I can't use a call extension because I haven't been advertising long enough. So, I don't have enough clicks, and I haven't spent enough money. This is non-sense. Advertisers should not have to qualify just to use a call extension. So, I'm calling for the removal of all qualifications regarding call extensions. Bing Ads are supposed to help me advertise, not get in my way.

                  3 votes
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                    Gathering Feedback  ·  0 comments  ·  Ad Extensions  ·  Flag idea as inappropriate…  ·  Admin →
                  • Make an invoice for the entire month instead of multiple invoices for the month

                    I need to have an invoice per month all all the charges. For December for instance I have 7 different invoices per charge. I really need to have all that information on one end of the month invoice or statement.

                    3 votes
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                      Gathering Feedback  ·  1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Your thing still freezes up while scrolling (my computer is 100% MS and fully updated).

                      Your thing still freezes (screen stops scrolling) up while scrolling (my computer is 100% MS and fully updated - so no it's not "my computer"). Y'all did a good job of fixing most of this (page loading problems) over the last few months, but the problem remains - please try harder!

                      3 votes
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                        Gathering Feedback  ·  2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                      • Bing Ads Editor - Negative Audiences

                        Add negative audience lists via Bing Ads Editor

                        2 votes
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                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                        • Allow for Automated imports in BAE

                          I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?

                          Thank you

                          2 votes
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                            0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                          • Reporting on credit card expiration

                            For context, all accounts under one shell stop spending if one credit card tied any of those accounts becomes expired. The ask is for Sales to have reporting to be able to to identify credit cards with approaching expiration dates. While UCM provides expiration alerts, they are vague and it would be helpful to have reporting across MSA so we can proactively minimize delivery disruption and prevent loss of revenue.

                            2 votes
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                              0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                              Hello! We have a notification today when there is a card on an account that is ‘about to expire’. I’ll reach out to you offline to understand the feedback and where we can improve in our card notification area.

                            • Bing Ads Editor

                              Helpful feedback: The newest version of Bing Ads Editor takes forevvveerrr to load and display my campaign. Very “clunky” feeling to it. Previous versions (running on my same
                              Windows 10 PC) used to load and allow me to display my campaigns very quickly. But this new-fangled version (new design within the last month?) requires a lot more click and “struggle” to actually load my campaigns to the point where I can start working.
                              I know that’s hard to describe, probably too vague. But from a “ user experience “ point of view, I thought I should mention it to your…

                              2 votes
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                                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                Hi Jenna,

                                We apologize for the issue you are seeing. Can you send below listed details at bingads-feedback@microsoft.com so that we can further investigate?

                                1. What is the version of Bing Ads Editor (BAE) you are using today where you are seeing latency?
                                2. What is the pervious version of BAE which did not have latency issues?
                                3. When you say BAE takes a long time to load, I am assuming that that starting up BAE for the first time, are you seeing latency when performing other operations as well?

                                Thanks for your help.

                              • 2 votes
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                                  1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                • Editing, reverting, pausing, deleting keyword

                                  I don't like when Bing Ads Editor refreshes the interface (making me lose my place) after editing a keyword.

                                  2 votes
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                                    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                    Hi Gabe,

                                    I tried what you mentioned above, but was not able to reproduce the issue. Can you please let us know which version of Bing Ads Editor are you using? Also would be great if you could let us know the exact steps you took.

                                    Thanks!

                                  • This software is very slow

                                    Hello, I don't have the fastest system but this software is very slow / lagging.

                                    2 votes
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                                      1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                      Hi,

                                      Sorry to hear that you are seeing slow performance. Can you check what version of BAE are you using? If you are using version lower than 10.9.222.3670, can you please go to our download site (mentioned below) and install the newer version to see if the issue is resolved?

                                      BAE download site: https://www.microsoft.com/en-us/download/details.aspx?id=22260

                                      If this does not help, can you please go to “Help” → “About Bing Ads Editor” → “Create Diagnostic File” and send me the generated .cab file at princeba@microsoft.com, so that we can further investigate?

                                      Thanks,
                                      Prince

                                    • Hi! when i try to import data from google adwords it shows me ProtocolError. What could it be?

                                      Hi! when i try to import data from google adwords it shows me ProtocolError. What could it be?

                                      2 votes
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                                        3 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Don't suggest opportunities that won't meet your own editorial review

                                        If Bing suggests an opportunity, it should not be something that the Bing editorial team says violates their own policy. That seems very counterintuitive.

                                        2 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Show audience overlap between 2-3 select audiences

                                          Facebook and Google both show overlap of audience, to give an advertiser an idea of degree of incrementality of one audience vs. others.

                                          1 vote
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                                            Gathering Feedback  ·  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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