Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Calculate Shipping Estimate for Bing Product Listings

    Shipping can mean the difference between a customer clicking on your Product Listings and someone else's. In Bing Merchant Center, please add the functionality, so that we can enter a Ship From Zip Code, and use the product weight in the Shopping Feed to call out to UPS real time and calculate ESTIMATED shipping costs for the product. Then display these estimates next to the price. The other options you allow in merchant center shipping choices, such as weight table, are not realistic for most merchant.

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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Normalize BMM keywords in bing ads editor

      So when you search for a keyword it will also show you the bmm keyword even though there are plus signs in the keyword

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        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • change history comparison tool

        Keyword/Ad change history comparison tool will automaticly pull in the data from when you made the change to the current date and compare it to the similiar previous time period. This would be a very dynamic tool and will let see the performance from before to after the change. So, say you changed a bid on 4/1 it will show you the performance data from after that date and compare it to same amount of time before the change. if you changed a different keyword on 4/2 it will do the same. If both keywords were in the same ad…

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          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
        • CPA tracking

          Should be encouraged CPA tracking supported like facebook with SDK or Adwords with linked to Google Play.
          And many keywords should be changed cost at the same time.

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            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
          • Merge accounts with pubCenter

            We already have a Microsoft account which also was linked to pubCenter. Well, we couldn't use the account with BingAds because of the previous. It will be correct, if one account can ouse all Microsoft services.

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              0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • products display ads show to Canadian web users should be only for companies based in Canada and should be in Canadian dollares

              products display ads show to Canadian web users should be only for companies based in Canada and should be in Canadian dollares

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                0 comments  ·  Flag idea as inappropriate…  ·  Admin →
              • Save View state after making advanced bid changes in Bing Ads Editor

                I'm in Bing Ads Editor on the Keywords tab and I have a View selected (ie. Active). I select some keywords and click Advanced Bid Changes, adjust bids, and hit ok. The screen refreshes and the View is reset to All. This is annoying. The View stats should be saved until I change it.

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                  0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                • Clicking Ad Groups In Left-Side Column Does Not Show Ad Group Specific Keywords/Ads On Right

                  When in the Bing Ads web-interface within the main "Campaigns" tab... there is a right-side column (gray background) that lists all available campaigns in the account, and each campaign can expand open to show the ad groups within.

                  If you click on one of the ad groups listed in the left-side bar column, and then try to view it's Keywords or Ads on the right (the data tables), the data that populates in the tables is NOT specific to the ad group you clicked on, but rather is an aggregate of all campaigns!

                  This never used to work like this…

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                    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                  • Fix the device targeting on the content network. When specfically targeting desktops and laptops, I get almost exclusive mobile traffic.

                    Fix the device targeting on the content network. When specifically targeting desktops and laptops, I get almost exclusive mobile traffic. I even get feature phone traffic which is worthless!

                    I also get loads of non US traffic (Iran, Uganda are some) and I get charged for these clicks.

                    Your mobile and geo detection could use an upgrade. Its to the point now where I can no longer advertise until this is fixed :(

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                      0 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                    • Add Bing Category to Product Targeting Choices

                      It would be very helpful to target products in the New Product Listings Ads by the Bing Category name.

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                        0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                      • Quick View Performance By Device

                        Would be nice to get a quick view of this in the main interface rather than having to go to the reporting tab and download a performance report by device.

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                          0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • show campaign stats in IST

                          show campaign stats in IST rather than PST by default for all the campaigns.

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                            0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                          • Don't require a new ad group when creating new campaign

                            Whenever creating a new campaign, it requires the user to create the first ad group as well. I do understand this is done to make it as streamlined and simple as possible for the least experienced users, but for those of us who do this all day, it is a hindrance to the workflow. I want to create a new campaign, save it, then go in and create the ad groups afterwards.

                            Maybe there can be an option for this in account settings, for which the current functionality will be default, but a second option would be to not require…

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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • 1 vote
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                                0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                              • Bring the "open in new tab" or "refreshing" function back

                                It's really hard (more than usual) to optimize Bing Ads in a web browser since you've disabled the browserfunction "Open in a new tab" in your web-interface. It always brings the startpage instead of the linked page... working in multiple tabs is impossible!

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                                  1 comment  ·  Flag idea as inappropriate…  ·  Admin →
                                • Make Bing Preview to support French in Canada. If you say French it forces Bing.Fr and if you set Canada as your location it forces English

                                  Make Bing Preview to support French in Canada. If you say French it forces Bing.Fr and if you set Canada as your location it forces English

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                                    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                  • 1 vote
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • In the campaigns page, I should be able to see the 'grayed out' Change status without having to select a campaing.

                                      When a campaign is not selected, everything should remain grayed out, but I should be able to drop down to see the options (without having to click on a campaign to be able to see the options)

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                                        0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                      • When selecting a monthly campaign budget, a warning occurs, which is not very helpful

                                        The warning that occurs is not very helpful:
                                        Monthly budgets can run out before the end of the month, because they spend your budget as quickly as possible. We recommend that you use a daily budget to make sure that your ads show on every day of the month.

                                        However, if you click on the ? link, that is helpful. I recommend that in the warning, you suggest to the users that they click this button to learn more about the warning.

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                                          Started  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • 1 vote
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