Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Add the labels functionality to better organization of an account.

    Labels is a great tool to manage and organize your campaigns, keywords and ads. It's make easy to filter results and run personalized reports.

    831 votes
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      51 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Provide a Google Click ID Equivalent - (It's already behind the scenes as the msclkid param)

      Using the param {msclkid} in a similar way to the Google Click ID would be increadibly useful for offline conversion tracking.

      The msclkid is the parameter that is used behind the scenes already although it doesn't currently track click success rate, which decreases it's usefulness as a passable param.

      Once we can pass along the clickID we need to be able to access the clickID via either the API or the UI to take advantage of the information.

      To take it one step closer to "very useful", being able to then upload conversions with an associated click ID then make…

      669 votes
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        38 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • Don't Limit The Number Of Ads or Keywords Viewable at the Account Level!

        When at the account level in the Bing Ads interface, I often want to populate ALL of my keywords or ads but am limited by the error "Your account has more keywords than can be displayed, select a campaign to narrow down the scope."

        This limits the analysis options that I can do on an account level from within the interface. I might want to quickly identify my top 10 conversion generating keywords accross all ad groups but in order to do so, I would have to download a report, which is a pain. Being able to populate and sort…

        592 votes
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          19 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Allow bidding by CPA (cost per acquisition) instead of CPC

          I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

          502 votes
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            14 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

            Thank you for letting us know type of automation is valuable to you. We appreciate your input and may reach out to you for more information in the future!

          • Prepaid cards should be accepted

            Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

            410 votes
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              40 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Accept PayPal accounts from countries outside the United States

              To Bing Team,

              You have to accept all accounts PayPal from any country. I want to use bing but you accept only accounts from US . you lose 10000... of Affiliate Marketters who want to use this Network . now they spend money in other platform like adwords and 7 search .....

              Please accept PayPal accounts from all the World.

              GoodBye once you accept my order :)

              339 votes
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                24 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Show Bing Ads in Poland

                Make possible advertising with Bing Ads in Poland.

                297 votes
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                  4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                  Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

                • Change the language and market in an existing ad group

                  Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

                  277 votes
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                    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                    Thanks for the feedback on the need for this capability. We are in the process of adding the capability to specify language at the campaign level and allow it to be modified.

                  • Bitcoin

                    Add Bitcoin payments in Bing Ads.

                    241 votes
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                      1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Allow targeting by county

                      It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

                      236 votes
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                        27 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                        We have started looking at providing this functionality and have a question about how you are dealing with our lack of this feature today. Are you
                        1. Targeting a broader area than you prefer (e.g. state level)?
                        2. Targeting a narrower area than you prefer (e.g. city level)?
                        3. Not advertising that local product or service in Bing Ads due to lack of this feature?

                        Thanks for your answers.

                      • Click to Call Only Ad

                        Can you have include click to call only ads for smartphone devices.

                        229 votes
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                          Gathering Feedback  ·  23 comments  ·  Flag idea as inappropriate…  ·  Admin →
                        • support free advertising for non profit 501(c)(3) organizations like google with its grant program

                          I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

                          223 votes
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                            14 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                          • Rolling Insertion order option

                            Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

                            216 votes
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                              2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Being able to bid at 0.01

                              Being able to bi at 0.01

                              214 votes
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                                9 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Allow multiple (more than 1) agencies linkage per account

                                The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

                                Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

                                207 votes
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                                  11 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Allow Bing advertisers to target LinkedIn Audiences

                                  Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

                                  183 votes
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                                    Gathering Feedback  ·  3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Bing Ads Needs to Stop charging for Repetitive Clicking

                                    There is a problem right now with PPC and it seems Bing Ads - Google ads words are failing to resolve the Issue. Which is Negligence! The systems are okay with taking hundreds of dollars for a single IP address Clicking their hearts away and unless you notify them within 60 days the funds are forfeited to the shareholders.
                                    Bing Ads Calls it comparative shopping however it has become a high level of Fraudulent clicks by competitors just looking to serve within the network. Two clicks should be the maximum Bing Ads charge on any keyword being clicked on by…

                                    163 votes
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                                      3 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Email Invoice Prior to Billing Credit Card

                                      It would be very helpful if invoices were emailed prior to billing credit card. This would make it easier to manage expenditures with no surprises.

                                      160 votes
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                                        10 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Please offer alternatives to Credit Card and PayPal (outside US)

                                        Please allow payments by bank transfer or direct debits as an alternative to Credit Card. And also allow payment with PayPal outside of USA.

                                        160 votes
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                                          21 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • ad groups with no active keywords / ads

                                          It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

                                          158 votes
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                                            3 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
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