Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Add the labels functionality to better organization of an account.

    Labels is a great tool to manage and organize your campaigns, keywords and ads. It's make easy to filter results and run personalized reports.

    817 votes
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      50 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Provide a Google Click ID Equivalent - (It's already behind the scenes as the msclkid param)

      Using the param {msclkid} in a similar way to the Google Click ID would be increadibly useful for offline conversion tracking.

      The msclkid is the parameter that is used behind the scenes already although it doesn't currently track click success rate, which decreases it's usefulness as a passable param.

      Once we can pass along the clickID we need to be able to access the clickID via either the API or the UI to take advantage of the information.

      To take it one step closer to "very useful", being able to then upload conversions with an associated click ID then make…

      617 votes
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        Started  ·  36 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • Don't Limit The Number Of Ads or Keywords Viewable at the Account Level!

        When at the account level in the Bing Ads interface, I often want to populate ALL of my keywords or ads but am limited by the error "Your account has more keywords than can be displayed, select a campaign to narrow down the scope."

        This limits the analysis options that I can do on an account level from within the interface. I might want to quickly identify my top 10 conversion generating keywords accross all ad groups but in order to do so, I would have to download a report, which is a pain. Being able to populate and sort…

        592 votes
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          19 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          Started  ·  Jamie ChungJamie Chung responded

          May 2016 Update: You can view up to 2.5 million keywords, 1 million ads, 1 million ad groups.

          Let us know if you have any feedback with performance or limitations while using the web UI.

        • Allow bidding by CPA (cost per acquisition) instead of CPC

          I think it's pretty self-explanatory. Allow bidding by CPA (cost per acquisition) instead of CPC. In Google Adwords we can do this. It really helps our ROI, since Adwords will adjust our bidding up or down, depending on what it takes to gets up a conversion. This would be great if Bing could implement something similar.

          469 votes
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            12 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

            Thank you for letting us know type of automation is valuable to you. We appreciate your input and may reach out to you for more information in the future!

          • Prepaid cards should be accepted

            Paypal is accepted, and that is the same thing as a prepaid card. If we are paying for our ads ahead of time (prepaid balance), what does it matter what we pay with? I wish you big companies would stop spitting on the little man. Not all people are "rich", or some just might not want to have a credit card, or bank account. You are missing out on A LOT of business by simply not choosing to allow prepaid cards, or online bank accounts. MONEY IS MONEY.

            383 votes
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              42 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Accept PayPal accounts from countries outside the United States

              To Bing Team,

              You have to accept all accounts PayPal from any country. I want to use bing but you accept only accounts from US . you lose 10000... of Affiliate Marketters who want to use this Network . now they spend money in other platform like adwords and 7 search .....

              Please accept PayPal accounts from all the World.

              GoodBye once you accept my order :)

              324 votes
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                23 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Please Undo Desktop/Laptop and Tablet Combined Targeting

                I appreciate the fact that Bing Ads is doing everything possible to make the user experience a good one.

                However, the merger of desktop/laptop and tablet targeting under one category has proven to be extremely detrimental to our campaigns as the two simply do not convert at same rate, and as a result the non-productive device is consuming precious campaign budgeting that was well spent on the productive device; thus this newly combined device targeting is making campaigns unsustainable from an ROI standpoint.

                As an alternative to undoing the device targeting merger, please consider adding bid reduction/increase functionality to both…

                313 votes
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                  13 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                  We’re currently gathering feedback on this change. What bid adjustment ranges are you interested in us supporting for PC & tablet bidding if we separate them out. Would also love some context on why you want those ranges. ROI? Dedicated products per device? Etc.

                  Thanks for the great feedback so far.

                • Show Bing Ads in Poland

                  Make possible advertising with Bing Ads in Poland.

                  278 votes
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                    4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                    Can you clarify what is meant by showing Bing Ads in Poland for your use case. Are you asking for the ability to target users searching from Poland or the ability to sign up for Bing Ads as an advertiser in Poland?

                  • Change the language and market in an existing ad group

                    Currently, you can't change the language and marketing setting for an existing ad group. You can only set the language and market setting when you create a new ad group

                    277 votes
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                      1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Bitcoin

                      Add Bitcoin payments in Bing Ads.

                      238 votes
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                        1 comment  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • Allow targeting by county

                        It is sort of strange you can't target counties. I know you can do a radius around a county but that is often not helpful. Simple country targeting is available in every other major ad platform like Adwords and Facebook. Please add simple county targeting without the need for a radius.

                        227 votes
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                          25 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                          We have started looking at providing this functionality and have a question about how you are dealing with our lack of this feature today. Are you
                          1. Targeting a broader area than you prefer (e.g. state level)?
                          2. Targeting a narrower area than you prefer (e.g. city level)?
                          3. Not advertising that local product or service in Bing Ads due to lack of this feature?

                          Thanks for your answers.

                        • support free advertising for non profit 501(c)(3) organizations like google with its grant program

                          I feel Microsoft should support 501(c)(3) non profit organizations with free advertising search engine support like google does with its google grants program. as non profit organizations supporting the comunity should not have to pay to let people know the good they are doing in the community and to get support for thieer causes

                          217 votes
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                            13 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
                          • Rolling Insertion order option

                            Yahoo had this feature but now it is incredibly manual. The feature should allow an advertiser to set an IO amount for the month and select a number of months and have the IOs auto-populate month on month. I have an account with 60 IOs and am limited by your credit limits so have to create 60 IOs month on month or my accounts go dead. Really not a great user experience here.

                            216 votes
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                              2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • Being able to bid at 0.01

                              Being able to bi at 0.01

                              205 votes
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                                9 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Allow multiple (more than 1) agencies linkage per account

                                The limit of only 1 agency linkage per account is bad. E.g. an agency using a software to help with optimisation, software relying on API and their agency account preventing one or another to be linked at the same time.

                                Google allows multiple agency accounts to be linked to a single account at the same time, would be great if Bing would allow for it too!

                                195 votes
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                                  11 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Click to Call Only Ad

                                  Can you have include click to call only ads for smartphone devices.

                                  184 votes
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                                    Gathering Feedback  ·  19 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Email Invoice Prior to Billing Credit Card

                                    It would be very helpful if invoices were emailed prior to billing credit card. This would make it easier to manage expenditures with no surprises.

                                    157 votes
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                                      10 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Please offer alternatives to Credit Card and PayPal (outside US)

                                      Please allow payments by bank transfer or direct debits as an alternative to Credit Card. And also allow payment with PayPal outside of USA.

                                      154 votes
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                                        21 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Please activate Dynamic Search Ads

                                        Just like Google: https://support.google.com/adwords/answer/6049664?hl=en&rd=1

                                        I know I know... and I'm very sorry for the comparison...

                                        144 votes
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                                          8 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • ad groups with no active keywords / ads

                                          It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

                                          143 votes
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                                            3 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
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