Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    16 votes
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      6 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Supply better numbers around "audience ads": how do we know what audiences are automatically targeted? What do those users look like?

      Supply better numbers around "audience ads": how do we know what audiences are automatically targeted? What do those users look like?

      2 votes
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        0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
      • Negative Keywords From Opportunities

        For keyword suggestionsunder opportunities in ad groups, why not make these keywords you don't want available as a download for negative keywords.

        1 vote
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Shared Library (cross-account) - Negative, Audiences etc etc

          We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

          62 votes
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            2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • Allow for Automated imports in BAE

            I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?

            Thank you

            2 votes
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              0 comments  ·  Flag idea as inappropriate…  ·  Admin →
            • Undo / Back button in Bing Ads Editor

              Being able to undo things in Bing Ads Editor.

              7 votes
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                1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
              • similar audiences targeting

                Similar audience just like Google AdWords

                13 votes
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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • TARGETING

                  I would like to target people base from language but still located in US is this possible?

                  5 votes
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Easier Keyword Conflict Removal

                    When there's a negative keyword conflict, it would save a lot of time to include an automatic "remove negative keyword" button on the window that pops up to show you what the conflicting kw is and at what level. It's time consuming and somewhat aggravating to have to manually hunt down all the the negatives you want to remove. I work with very long lists of negatives and would love a way to make this process easier/quicker.

                    6 votes
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                      We are working on negative keywords conflict recommendation and it would suggest to remove those truly conflict negative keywords or narrow the match type of it. Stay tuned.

                    • Custom Combinations for Audiences

                      I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

                      At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

                      I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

                      The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

                      20 votes
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                        3 comments  ·  Flag idea as inappropriate…  ·  Admin →
                      • unsubscribe

                        Add an "unsubscribe" button to the bottom of your emails from service@bingads.com. I have unchecked every box in "my settings" and I STILL get those annoying things.

                        0 votes
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                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →

                          Hello,

                          Thank you for this feedback on how to make your experience with Bing Ads better. I’m sorry you’re still getting those despite checking the boxes. We’re working on ensuring all notifications are always of value to you and never distracting and I’ve followed up to help you unsubscribe.

                          Aurea

                        • Make Audience Targeting Available at Campaign or Account Level

                          TSA, an elite partner agency, suggested we make audience targeting available at the campaign or account level, whereas its only available at the adgroup level currently. If audience targeting could be set at a higher level, more data could be collected and used to inform the rest of their campaigns. They stated they would use the feature more aggressively, and the learnings from it if it could be leveraged more broadly.

                          8 votes
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                            0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                          • Enhanced CPC for Shopping Campaigns

                            Same as enhanced CPC with text ads, increasing bids by 30%, resulting in higher conversions, lower CPA and improving ROI on Bing

                            5 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                              Enhanced CPC support is currently rolling out to advertisers using Shopping Campaigns. Please contact your account manager to get your account enabled if it hasn’t been.

                            • Allow Bing advertisers to target LinkedIn Audiences

                              Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

                              182 votes
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                                12 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                              • Ad customizer

                                Please add the Ad Customizer feature like what we have with Google Adwords.

                                78 votes
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                                  14 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →

                                  Thanks for your feedback on the need for ad customizer style capabilities in Bing Ads. We have started working on this and a beta should be available before the end of the year.

                                • Columns in report Gender and Age

                                  Make possible:
                                  1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
                                  2) to add columns Conversions, CPA and Revenue

                                  24 votes
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                                    4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                    We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

                                  • Re-instate the 'Last 7 days' option in the date range dropdown

                                    It would be helpful if you could re-instate the 'Last 7 days' option in the date range dropdown. This was available until recently and I found this very useful. I am aware that I can change the date range manually but I found this selection very helpful. The 'Last 14 days' is still in the dropdown so I wondered why the 'Last 7 days' was removed?

                                    2 votes
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                                      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                    • delete uet

                                      Make it so I can delete old UET tags and conversion goals.

                                      85 votes
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                                        18 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Keywords Planner for Canadians!

                                        Canadians need this feature too!

                                        2 votes
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                                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Please add a column for AudienceId in the GoalsAndFunnels report

                                          It would be great to have this column in the report, as this report is the only way to get per-goal conversion information (rather than overall conversion information). If this column contained the same data as the corresponding column in the AudiencePerformanceReport, it would give us the performance data we need for a particular audience to be able to know what kind of bid modifier to set for it on a given ad group.

                                          24 votes
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                                            19 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                            We’ll be adding more columns to the GoalsAndFunnels report later this year. Thanks for the feedback and interest in this improvement.

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