Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Competitor sheet

    You should let customer choose competitors in competitors sheet from bing ads. Otherwise you should let customer choose the operating market sector(s) so algorithm works better

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  2. Keyword Brand Association Tool

    Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the…

    43 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Hi, Nate

    Thanks for your posting this user voice and all the information provided. We’d like to understand more of this scenario and the benefit for online advertising and marketing. Does your business have a MS AM team so that we can work together to reach out to you to clarify the requirement? Thanks.

  3. Show audience overlap between 2-3 select audiences

    Facebook and Google both show overlap of audience, to give an advertiser an idea of degree of incrementality of one audience vs. others.

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  4. Bing Ads Intelligence

    Hi Team,

    I recently noticed that in BAI the first page bid is now gone. This makes is very difficult for me to gauge new bids. Your keyword planner is not a very good tool with bid estimates and BAI easily would show me when my bids were too low by highlighting them yellow. Now it seems the first page bid column is not producing any data. This is on multiple accounts that I help manage. Please advise if this is a bug. Thanks

    0 votes
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    0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
  5. I find I want to track my sales to any keyword so that we can know exactly how to use the keyword effectively to remove ineffective keywords

    I find I want to track my sales to any keyword so that we can know exactly how to use the keyword effectively to remove ineffective keywords.

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  6. Include 'West Midlands' in the UK county options. It is the second largest Metropolitan County in UK.

    If being contacted by post, we get incorrect addressing because your system does not allow us to enter the correct UK postal details which in our case is 'West Midlands' NOT biurmingham.

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →

    Hello Mr West.
    Could you please provide us with more context on this issue? We would like to understand the issue you are facing in more detail in order to resolve it. As of today, we do not surface the regions but more granular constituencies.
    Please feel free to get back to me directly.

    Thanks
    Jonas Huthmacher

  7. Add option to pull conversions in mass

    We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

    6 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  8. Stop making keyword suggestions in "Opportunities" that are immediately disapproved

    Stop making keyword suggestions in "Opportunities" that are immediately disapproved and that we can't even request an exception for.

    This is just a waste of time and doesn't give confidence in usefulness of keyword suggestions!

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Hi, Tony

    Thanks for your feedback.

    Could you pls provide some details about this case like your account XID, keyword opportunities adopted, and how they are disapproved? We will deep dive into it and provide updates to you then.

  9. Hotkey for Advanced Bid Changes "Ctrl+B"

    Please add a hotkey for advanced bid changes in the editor. AdWords editor is using Crtl+B.

    1 vote
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  10. Add Automated Rule for Top of Page at the campaign level

    We have a few clients who want to dominate the search results for all the keywords in a particular campaign. It is inefficient to have to add a rule to every single keyword in the campaign, and to remember to add the rule to any new keywords added later. Give us a way to add Top of Page at the campaign level instead.

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Mel, there is a way to set keyword rules for all keywords from a specific campaign. Have you tried these steps?

    1. Click into the campaign you want to add the keyword rule for so that you are in the ad groups tab reviewing ad groups that only belong to that campaign.
    2. Go to the Keywords tab. Now you are reviewing keywords that only belong to your campaign from Step #1.
    3. Click Automate > Increase to estimated top of page bid when…
    4. Next to “Apply to” make sure that this is selected: “All keywords in this campaign.” This rule will now automatically include all keywords in that campaign, including future keywords that you add later.
    5. Continue defining your rule.

    Let me know if that works for you.

  11. Bing Ads Editor - Negative Audiences

    Add negative audience lists via Bing Ads Editor

    2 votes
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  12. Bulk Uploading

    Current Bing Ads editor doesn't support >10,000 changes/additions at a time.
    have been facing this problem for few of the large accounts, I think this limit should not be lesser than 50,000 (unlimited changes would be great)

    Best,
    Ahmad

    1 vote
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  13. outlook.live.com trash traffic

    Dear Sirs, Last month we got a lot off trash traffic from outlook.live.com on all our accounts.
    And We can't exclude this website because your system shows error message "You can’t add Yahoo! or Microsoft sites (such as www.msn.com) to your excluded websites list."
    What should we do to stop clicks from outlook.live.com?

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  14. Option to bulk edit/add shared Structured Snippets in Editor

    It would really help out a big time if there was an option to edit/add shared Structured Snippets in Editor. The implementation of shared Callout extensions helped quite a bit, but it always becomes a hassle trying to create Structured Snippets, as we can only create it in the UI. Takes too much time and would like it to be a one-stop-shop experience.

    1 vote
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
  15. 1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
  16. location checking

    Is there any capability of checking locations in mass to resolve the error issue when importing?

    1 vote
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Collin,

    Bing Ads Editor currently doesn’t have a way to check for locations in bulk to resolve the errors. Thanks for your feedback though, we will look into this.

    Thanks.

  17. click performance report by msclkid

    Can we get the click performance report by msclkid?

    69 votes
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    23 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

    We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

  18. 1 vote
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    Hi,

    You can already perform basic search from search bar, and advanced search by clicking on ‘Advanced search’ button for Campaigns in Bing Ads Editor. Can you please elaborate more on what search functionality would you like to see?

    Thanks!

  19. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    14 votes
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    4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

  20. Review Bings Broad Match Algorithm

    Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

    pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

    im in the process of requesting recompense, due to this being none fault of my own

    4 votes
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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