Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

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  1. Account owners should be able to remove an agency managing their account themselves

    Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

    The current process is that the account owner has to go to the agency and ask that their account be released.

    29 votes
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      6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Show Search Terms Users Made That Triggered Shopping Ads

      Please show a similar reporting method as it currently is with search campaigns, where we can see the search terms that triggered shopping ads. Knowing what terms led to impressions, clicks, spend, conversions, CPA, ROAS and more would allow us to then use those terms to add to their respective search campaigns.

      For example, if my client sells wiring for cars, and an ad is triggered by the word "copper wire" and a purchase is made, I could then add that keyword into my search campaign to see if that would work.

      Seeing the search terms would also invaluably help…

      9 votes
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        1 comment  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
      • added/excluded negative keywords column

        Edit the current Added column to Added/Excluded and denote the added keywords in green and mark negative keywords that have been excluded in red like Google does.

        51 votes
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          15 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

          Added/Excluded column in search terms report should be available before the end of the year. We apologize for the delay on this.

        • Negative Keyword Notifications like AdWords

          BingAds should implement a feature similar to Google adwords that notifies you to any negative Keyword conflicts that arise immediately after adding the keywords that have the issues. These notifications are found on the home tab or within the notification area.

          9 votes
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • export negative keywords from Shared Library

            export negative keywords from Shared Library

            12 votes
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              1 comment  ·  Flag idea as inappropriate…  ·  Admin →

              We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

            • Notify users at least 7 days prior to an insertion order expiring

              Please notify advertisers that I/Os are expiring or out of funds BEFORE the account is paused. We received notification that one of our accounts was paused after it was already paused. This is embarrassing to agencies and is completely preventable.

              5 votes
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                0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
              • ad groups with no active keywords / ads

                It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

                118 votes
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                  9 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                  Ad groups with no ads have been available as Opportunity in Opportunities/Recommendations tab (in pilot). Ad groups with no keywords would be available in Recommendations tab in this April then.

                • App install ads

                  I'm trying to drive app installs. Please produce app install ad format like Google has so I can drive installs as my objective.

                  30 votes
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                    3 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →

                    App install ads is currently being tested. Please reach out to your account manager if you want to participate in this initial test.

                  • Allow keyword filtering by Destination URL

                    On the UI, there is no way we can filter the keywords by the Destination URL. It is causing us lots of issues because we need to filter by the tracking code that can be found only on the Dest. URL.

                    4 votes
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                      2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • Don't float the lower menu

                      The "new" lower menu has these items on it: "
                      © 2014 Microsoft
                      Legal
                      Privacy & Cookies
                      Advertise
                      Developers
                      Support
                      Blog
                      Feedback"

                      It should not float but stay on the bottom of the page where people can scroll to it if need be. It takes up content space, and it also hides items on the account drop-down list when you have enough items to go down that far.

                      3 votes
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        Started  ·  Jamie Chung responded

                        We’re always tweaking our designs to improve the overall user experience of Bing Ads. This is one of the items on our bucket list. We totally agree that the extra few pixels make a difference when you are browsing through your campaign data.

                        Stay tuned for updates…

                        /jamie

                      • My week starts on a monday. Allow my week report to start on mondays as well.

                        Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

                        59 votes
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                          7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • One should be able to vreate folders in the list of campaigns to the left in the account

                          It would be great if the "List of campaigns" to the left in the account could be sorted via folders. Or atleast if for example paused campaigns would have a grey-tone (be faded out) if they were paused!

                          6 votes
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            Started  ·  Jamie Chung responded

                            David,

                            We are looking to see how we change the color of paused campaigns so that they are faded in our campaign list.

                            Would love to hear more about your ideas for how we can sort campaigns by folders and how we can help you organize your campaigns to make you more efficient. jachung@microsoft.com

                            Thanks!

                            /jamie

                          • When selecting a monthly campaign budget, a warning occurs, which is not very helpful

                            The warning that occurs is not very helpful:
                            Monthly budgets can run out before the end of the month, because they spend your budget as quickly as possible. We recommend that you use a daily budget to make sure that your ads show on every day of the month.

                            However, if you click on the ? link, that is helpful. I recommend that in the warning, you suggest to the users that they click this button to learn more about the warning.

                            1 vote
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                              Started  ·  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                            • Change History Report Doesn't Track Geographic Changes

                              If a user changes their geotargeted settings, Bing Ads does not record this very important change in the change history report.

                              2 votes
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                                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                Started  ·  Claire Lee responded

                                We’ve started exposing changes you make to geolocation targeting. Please let me know if you have any additional feedback.

                              • 2 votes
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                                  1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Google offers search and display, Bing Ads just search. Need a one-size-fits-all solution

                                  Noticing after just running a campaign on both networks Google allows for search and display buying on its UI, with Bing Ads, no such offering exists. Again, missing out on my $$$ as a result Microsoft!

                                  12 votes
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                                    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                  • When setting up a new account, don't make it so impossible to set up the payment card that it makes you want to go back to Google AdWords.

                                    When setting up a new account, don't make it so impossible to set up the payment card that it makes you want to go back to Google AdWords.
                                    The main reason I chose to switch our SEO to Bing was to get the value that it brings. I have spent the past 2 days trying to set up a payment for the new AdWords account we created and it still is inactive because of some glitch.
                                    The original issue I have been having are still not cleared up and we are losing ground on the Ads we created and the…

                                    4 votes
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                                      Started  ·  0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • add incremental bidding % info to change history report

                                      Add data from incremental bidding to the change history report. If someone does not change day targeting, but simply changes the incremental % bid, and then removes it, there is no way of knowing that incremental bidding was applied and then removed. The change history report only shows if days, devices or locations were added or removed, but never shows if an incremental % was added, changed or removed.

                                      8 votes
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                                        2 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                                        Started  ·  Claire Lee responded

                                        We’re currently working on this feature! Please let me know if you have any additional feedback about what you’d like to see.

                                      • advertise products sold in iTunes

                                        Be able to advertise products sold in iTunes (apps/music) with clickable links to the iTunes store (like you can do in adwords click to download)

                                        11 votes
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                                          2 comments  ·  Mobile Advertising  ·  Flag idea as inappropriate…  ·  Admin →
                                          Started  ·  Bing Ads responded

                                          Thanks for the suggestion. The team has started looking at supporting app promotion ads.

                                        • Option to filter out zero-conversion rows from the ConversionPerformanceReport

                                          Since conversions may happen up to 45 days after a click, we end up downloading a massive amount of records we don't need to.

                                          Having that option would greatly save us and you bandwidth and potentially processing power serving that information.

                                          This is a conversion report after all. In the majority of cases the user is only interested in records with a least one conversion.

                                          26 votes
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                                            1 comment  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                                            Started  ·  adCenterCPE, KellyB responded

                                            Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

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