Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Set default view as enabled

    It would be helpful if the default view is enabled so we can only see campaigns, ad groups, ads and keywords that are serving impressions and clicks. Then if we want to view old/all data this can be viewed by toggling between the filter options.

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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Let your Bing Ads Customer Choose to serve there ads only to logged in users of Bing, Aol and Yahoo.

      Let your Bing Ads Customer Choose to serve there ads only to logged in users of Bing, Aol and Yahoo.

      Also block all ads from being seen by a VPN user.
      Or let us have the choice.

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        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Include option to import campaigns back into keyword tool to see traffic estimates

        I believe I speak on behalf of a lot of advertisers when I say it would be very useful to have the option to import campaigns back into the keyword planner so that we can view traffic estimates for ad groups and keywords as we can when normally creating campaigns from scratch through the keyword planner.

        It's very inconvenient that once we create the campaign we can't go back and see traffic estimates data.

        1 vote
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          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Freeze campaign/ad group/keyword columns in Campaign Manager

          It is hard to remember what I am viewing when I am scrolling right across all the different columns. So the initial columns (ex. Campaign Name) should automatically freeze in view. Google Ads does this.

          1 vote
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            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
          • 2 votes
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              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Fix the Exact Match

              Fix the Exact Match

              Revert the "close variant" changes you made. This has almost rendered match types useless and is total overkill compared to what Google did. I am noticing branded traffic funnel to non-branded KWs. Our account runs off SKAGs to eliminate this noise from disrupting performance but this will weeks to correct the impact from this.

              Please fix your "variants" or revert the change.

              1 vote
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • target-cpa netherlands

                Allow target CPA and maximize conversions (or even better target ROAS) in campaigns targeted on the Netherlands and Belgium. The best bid strategy for these campaigns is now enhanced CPC, which is falling behind on the strategies focused on ROI / CPA.

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                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                • target-cpa netherlands

                  Allow target CPA and maximize conversions (or even better target ROAS) in campaigns targeted on the Netherlands and Belgium. The best bid strategy for these campaigns is now enhanced CPC, which is falling behind on the strategies focused on ROI / CPA.

                  1 vote
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • Extend the Search Terms Report to include searches that received impressions, but no clicks.

                    Currently, the Search Terms report only includes search terms where your ad was clicked. This is an oversight and does not allow advertisers to understand why a keyword might have a massive impression spike. It also limits our ability to build a better negative keyword list.

                    1 vote
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • 1 vote
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                      • 1 vote
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                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                        • Show the filter Condition when you are creating a rule for the first time! please

                          We need to know what are the conditions that will enable the rule, if we don't have that information right when we are creating the rule, we are totally blindsided on what conditions is going to run. i had a problem with this already and wasted budget.

                          1 vote
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                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • AOV Column (Average Order Value)

                            Unlike Google Ads and other platforms, Bing Ads does not currently have an AOV (average order value) column. This would be the simple calculation of revenue/conversions. I don't understand why Bing Ads would not have this column, as it is an important metric for almost any online retailer. I suggest that this column be added in the future.

                            1 vote
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • BingAds Needs this Update

                              I have been using Bing ads what i notice is in Google Ads it has the ability to update Feeds in the Merchant Account it self where else in Bing merchant center this feature is not visible.

                              Also since FB has taken over whatsapp and now FB has the right data of audience so in FB we can select the right audience what Bing can also do is to take over Viber in this way they can get the authenticate audience and right targeting can be done...Google has now come out with PAY which will help them tap right audience…

                              1 vote
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                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Targeting Browser users

                                Add feature that will help us target searchers who are using a specific browser like safari, edge, or chrome.

                                1 vote
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • end date in campaign level

                                  end date in campaign level

                                  1 vote
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                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Append and replace text in custom parameters during imports just as we can with other entities (tracking templates, campaign names, etc.).

                                    Append and replace text in custom parameters during Google imports just as we can with other entities (tracking templates, campaign names, etc.).

                                    6 votes
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                                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                    • multiple adgroup bids for different matchtype

                                      currently, I can only set an adgroup bid for all keywords. it may be good if there is a feature that I can set different adgroup bids for different matchtypes.

                                      1 vote
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                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Maximize Clicks for Malaysia

                                        The strategy is only open for Australia, Canada, France, Germany, United Kingdom, and United States. Please make the strategy available for Malaysia soon.

                                        1 vote
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Big query engine similar to Ads Data Hub

                                          Google has this offering which our customers use : https://developers.google.com/ads-data-hub/guides/intro Ads Data Hub allows advertisers, agencies, and third party vendors to input their data into BigQuery and join it with event level ad campaign data. Combining your data with Google's event data can provide better attribution, improve advertising efficiency, and give a holistic view of different advertising channels. An Ads Data Hub query is aggregated over a group of users, which allows Google to provide more complete data and still maintain end-user privacy.

                                          Do we have anything similar in the pipeline.

                                          1 vote
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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