Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. New Ads length

    Hey there, a month ago Google Ads changed the length of the extended text ads. Now there are 3 headlines and 2 descriptions, which is cool. But now I cannot import the ads from Google to Bing normally and have to change them first. When will Bing change its Ad length too? Thank you in advance, regards, Alena

    1 vote
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      0 comments  ·  Content Ads  ·  Flag idea as inappropriate…  ·  Admin →
    • shopping

      For Bing Shopping -

      After a feed has been successfully added to a catalog SHOW a visible alert to the top of the page advising to wait SLA time for feed to be reviewed.

      Many customers are not aware that their feed file goes through a review and takes a few days to complete.

      1 vote
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        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
      • 1 vote
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          0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
        • Allow us to upload our own data,

          Retargeting our database and similar audiences is a large part of our campaigns on google and not being able to do this on Bing leads to a lot less money being spent.

          1 vote
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            0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
          • custom formula columns

            Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

            1 vote
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              0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
            • nelle località target manca la provincia di forlì (emilia romagna)

              nelle località target manca la provincia di forlì (emilia romagna). dovreste aggiungerla o correggere il problema

              1 vote
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • It would be awesome if we could setup DSA in Bing for our clients who sell on the US market, although not physically located there.

                It would be awesome if we could setup DSA in Bing for our clients who sell on the US market, although not physically located there.

                1 vote
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                  0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                • Include Bangladesh in the Bing Adult ads program.

                  Please include Bangladesh in the Bing Adult ads program.

                  1 vote
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                    0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                  • 1 vote
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • 1 vote
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                        0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                      • Allow bids from 0.01 cent

                        Some niches are only profitable with lower bids than 0.05 cents.
                        - now you have no or less ads for specific niches.
                        - all the ads are stacked at 0.05 cents. With 4 more options (0.01-0.04) you have a better range to determine position combined with relevance.
                        - the profit of Bing will improve over time.
                        - the import from Google Ads will be better and not forced to 0.05 cent.
                        - the ROI of your advertisers will be better. So they stay.

                        Summary: let the freely bidding market do his work :)

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                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                        • 1 vote
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                            0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                          • Layering of "All Location" Target and individual locations with bid adjustments

                            Allow location targets to include all locations (worldwide) + those with bid adjustments, vs. adding each individually. Right now, when you add locations with adjustments, those become the only targeted locations, cutting off traffic from other countries.

                            2 votes
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                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • How can i payment using multiple cards save on the account.

                              How can i payment using multiple cards save on the account.

                              1 vote
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                                0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • 1 vote
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                                  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Parity with new Google Ads Text Ads character limit (Description 1)

                                  Hey all,

                                  Given the recent udpate to the Text Ads in Google Ads (Addition of Headline 3, Description 2 and increase of the character limit on the Description lines from 80 to 90), we are liable to start seeing an influx of new customers from that platform who are trying to import their text ads over to Bing and seeing that their ads are not coming through.

                                  We have done a series of tests and it seems that the ads do import correctly even if they have the Headline 3 and Description 2 fields, but if the Description 1 field…

                                  2 votes
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                                    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                  • auto tagging should be auto turned on

                                    auto tagging when is not auto turned on reports conversion actions in google anlaytics as zero for bing / cpc when that is not necessairly the case. if an advertiser/client is not aware that they need to turn it on or setup bing conversion actions, they will never see the value from Bing ads.

                                    1 vote
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                                      0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                    • IT needs to be removed from the Stop/Meaningless Word List

                                      Remove the word "IT" from your stop/meaningless word list.

                                      This makes running ads impossible for an IT Support Company.

                                      IT is so commonly used for Information Technology that approximately 98% of users search for service using "IT" instead of "Information Technology".

                                      Our agency runs ads for close to 20 IT companies and we are now having to stop because of this issue.

                                      1 vote
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                                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                      • 2 votes
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                                          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • 2 votes
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                                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
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