Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. 1 vote
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      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
    • Allow Imported Changes to Be Reviewed BEFORE Posting

      How is it ever a good idea to post changes directly to Bing without any way to review the change? In addition, after importing and automatically posting I then have to re-download the account to see the changes that were just made. This requires more time than the old import function and is dangerous, as I have to post live campaigns before I can see whether or not I actually want to run them.

      Without any way to turn off this new "improved" functionality, I am now required to handle all imports with csv files which is slower than the…

      1 vote
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        0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
      • Break invoices down by Day, instead of campaign.

        At the minute the invoices contain two part-days (first and last), but are broken down by Campaign. So it's impossible to reconcile the invoice amounts to spend. Which in turn makes it very difficult to invoice clients.

        1 vote
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          0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Stop dropping words from exact match keywords

          Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

          For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

          Also, Google does not do this. They do not drop words…

          18 votes
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            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
          • Filter in Editor is broken - Negative keyword list name

            the filter for Negative keyword list name is broken. I filter for List name = X, and it gives me all linds of list names. Same is I filter for list name contains X

            1 vote
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              0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
            • Ad Schedule

              I've noticed that when you set the Ad Schedule you still have to go in and set the remaining time in the day to a default of 0% for the ad show at default bid, otherwise by Bing assumes the ads are not to scheduled to run at all. This seems like a design oversight.

              1 vote
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                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Don't reset filters each time I change date range

                The billing defaults to the date range previously selected every time I log in rather than defaulting to past 12 months or something more user friendly.

                1 vote
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                  0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                • Event snippet for conversion page

                  Leider habe ich immer wieder Probleme Conversions zu tracken, wenn diese über einen externen Zahlungsabwickler ausgeführt werden, wo ich das UET Tag nicht einbinden kann. Bei Google Ads wird das durch ein "Event snippet for conversion page" gelöst, dieses setzt man auf der Bestellbestätigungsseite ein und die Conversion wird dann trotzdem getrackt, obwohl man das Tracking Pixel beim externen Zahlungsanbieter nicht einbinden kann. Es wäre super wenn Bing beim Conversion Tracking genau die selben Optionen hätte wie Google Ads. Vielen Dank für die Mühe

                  1 vote
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                    0 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
                  • Allow Australian Bing advertisers to target LinkedIn Audiences in Australia

                    Allow Australian Bing advertisers to target LinkedIn Audiences in Australia

                    1 vote
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                      0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                    • i want to see search terms that converted broke down by conversion goal

                      I would to see search terms that converted broke down by conversion goal either under search terms itself or when running a report.

                      2 votes
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                        0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                      • API authentication

                        Please add in the API documentation to change the developer token to multi-user for people who is facing the same authentication issues.

                        1 vote
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                          0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                        • Monitor the size of the audiences in the Bing interface

                          There is no possibility to monitor the size of audiences in an account over time. If the account is based on remarketing, it is very usefull to be able to get the audience insights because this can be determinative for the performance of your account.

                          1 vote
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                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                          • Allowing work email hosted Azure active Directory as directing log in to their without migrating personal email account

                            Customer trying to add work email account as a Bing ads user and doesn’t want to migrate his work email as Microsoft account. Is there any way that we can do for this?

                            1 vote
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                              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                            • Show Daily Date Range Beyond Past 30 Days

                              To be able to see data in clients' accounts on a daily level, further back than the last 30 days helps. This would be extremely helpful to be able to see trends for days of the week/weekends - 30 days isn't always long enough to establish a trend. It seems pretty rudimentary to me; Google Ads manages it!

                              1 vote
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                                0 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                              • copywrite team

                                hi bing team
                                we need copywrite team to help the new people how want to write pefect ads that get leads

                                1 vote
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                                  0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                • why?為何提交2個多月的關鍵字始終處於:等候編輯審查狀態

                                  為何提交2個多月的關鍵字始終處於:等候編輯審查狀態

                                  1 vote
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                                    0 comments  ·  New Ad Formats  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Ensure your Import from Google Ads tools imports everything 100% w/o any new additions to the imports.

                                    Past imports for geo specific campaigns for clients show that Bing will add at a state level if it cannot match up to a geo target from Google. This can cause thousands of dollars to go to geographic areas where our clients CANNOT be.

                                    1 vote
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                                      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Registered Brand in Bing

                                      We all know that competition campaigns are very popular. It is okay to bid otherwise but not the use of your brand in the ads.

                                      In google there is a form that serves to register your brand, so competitors can not use your name in their ads.

                                      In Bing you can only report that ad. It would be interesting to have a form and that when registering your brand no one else could use it.

                                      1 vote
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                                        0 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Bing places map should have an option to show area covered rather than one specific location

                                        I do not have a specific customer facing location. I work from home but mainly travel to customers at their home or place of business. This means I have the option in my Bing places of putting my home address (customers should not visit this address), or hiding my address which places a pin in a map at a fairly random location in my city which is also not accurate. For businesses like mine (there must be plenty) it would be more useful to have the option to show an area that I cover. Or just show a map of…

                                        1 vote
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                                          0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Remarketing Lists based on regex's.

                                          We don't have specific words in our URL that we can always use for RLSA - for example people who have reached an accommodation page with 4 slashes. We want to make RLSA lists based on the depth of the website; so URL contains one slash or 4 slashes.

                                          1 vote
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                                            0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
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