Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

(thinking…)

Enter your idea and we'll search to see if someone has already suggested it.

If a similar idea already exists, you can support and comment on it.

If it doesn't exist, you can post your idea so others can support it.

Enter your idea and we'll search to see if someone has already suggested it.

  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. Keyword Brand Association Tool

    Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the…

    42 votes
    Sign in
    Check!
    (thinking…)
    Reset
    or sign in with
    • facebook
    • google
      Password icon
      Signed in as (Sign out)

      We’ll send you updates on this idea

      0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

      Hi, Nate

      Thanks for your posting this user voice and all the information provided. We’d like to understand more of this scenario and the benefit for online advertising and marketing. Does your business have a MS AM team so that we can work together to reach out to you to clarify the requirement? Thanks.

    • click performance report by msclkid

      Can we get the click performance report by msclkid?

      66 votes
      Sign in
      Check!
      (thinking…)
      Reset
      or sign in with
      • facebook
      • google
        Password icon
        Signed in as (Sign out)

        We’ll send you updates on this idea

        20 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

        We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

      • New Bing accounts are getting Blocked without specifying any reason

        Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

        Please address this issue and give specific reasons.
        Few accounts had no campaign. Just added payment methods and they got suspended.

        Please take this issue seriously and at least release some press release regarding this issue.

        36 votes
        Sign in
        Check!
        (thinking…)
        Reset
        or sign in with
        • facebook
        • google
          Password icon
          Signed in as (Sign out)

          We’ll send you updates on this idea

          35 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
        • Remarketing list size report

          It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

          48 votes
          Sign in
          Check!
          (thinking…)
          Reset
          or sign in with
          • facebook
          • google
            Password icon
            Signed in as (Sign out)

            We’ll send you updates on this idea

            Gathering Feedback  ·  2 comments  ·  Flag idea as inappropriate…  ·  Admin →
          • Average Household Income Geo-Targeting

            AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

            It would be fantastic if Bing introduces this particular setting

            13 votes
            Sign in
            Check!
            (thinking…)
            Reset
            or sign in with
            • facebook
            • google
              Password icon
              Signed in as (Sign out)

              We’ll send you updates on this idea

              4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

              We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

            • Transfer funds within the same account

              Provide the option to transfer funds within the same account

              2 votes
              Sign in
              Check!
              (thinking…)
              Reset
              or sign in with
              • facebook
              • google
                Password icon
                Signed in as (Sign out)

                We’ll send you updates on this idea

                0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                Thank you for this feedback. I’ll be reaching out to you to clarify that this is for the transfer of prepay balances across accounts. Thanks!

              • Call Extension Conversions

                Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

                67 votes
                Sign in
                Check!
                (thinking…)
                Reset
                or sign in with
                • facebook
                • google
                  Password icon
                  Signed in as (Sign out)

                  We’ll send you updates on this idea

                  15 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                  We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

                  How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

                • Indicate exact/phrase match types with " " and [ ] symbols

                  It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

                  111 votes
                  Sign in
                  Check!
                  (thinking…)
                  Reset
                  or sign in with
                  • facebook
                  • google
                    Password icon
                    Signed in as (Sign out)

                    We’ll send you updates on this idea

                    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • remember columns

                    Please remember the order of the columns I choose. For example, I pretty much always want to see the data in the following order: impr, clicks, ctr%, avg pos, avg cpc, spend, conv, $/conv, conv%.

                    If I look at campaign level, show that order. If I look at adgroup, ad the campaign column but still show the data in that order. If I look at keywords, ad campaign and adgroup columns but still show the data in that order. same goes for ads. I'm talking about the data specifically. It's fine to keep show other useful columns that are unique…

                    5 votes
                    Sign in
                    Check!
                    (thinking…)
                    Reset
                    or sign in with
                    • facebook
                    • google
                      Password icon
                      Signed in as (Sign out)

                      We’ll send you updates on this idea

                      2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                      Hi Clayton,

                      Thanks for letting us know. The columns order seems to be getting reset when pulling statistics; we will look into this. Other than this scenario, column order should be persisting, please let us know if otherwise.

                      Thanks

                    • Import Adgroups from a Google Account

                      It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

                      73 votes
                      Sign in
                      Check!
                      (thinking…)
                      Reset
                      or sign in with
                      • facebook
                      • google
                        Password icon
                        Signed in as (Sign out)

                        We’ll send you updates on this idea

                        2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                        An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

                        A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
                        - New ad groups for existing campaigns
                        - New ads for existing ad groups
                        - New keywords for existing ad groups
                        - New negative keywords for existing campaigns and ad groups
                        - New negative keyword lists

                        As always please let us know your feedback. Thanks!

                      • Add option to pull conversions in mass

                        We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

                        6 votes
                        Sign in
                        Check!
                        (thinking…)
                        Reset
                        or sign in with
                        • facebook
                        • google
                          Password icon
                          Signed in as (Sign out)

                          We’ll send you updates on this idea

                          1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                          Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

                        • Show audience overlap between 2-3 select audiences

                          Facebook and Google both show overlap of audience, to give an advertiser an idea of degree of incrementality of one audience vs. others.

                          1 vote
                          Sign in
                          Check!
                          (thinking…)
                          Reset
                          or sign in with
                          • facebook
                          • google
                            Password icon
                            Signed in as (Sign out)

                            We’ll send you updates on this idea

                            0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                          • I find I want to track my sales to any keyword so that we can know exactly how to use the keyword effectively to remove ineffective keywords

                            I find I want to track my sales to any keyword so that we can know exactly how to use the keyword effectively to remove ineffective keywords.

                            1 vote
                            Sign in
                            Check!
                            (thinking…)
                            Reset
                            or sign in with
                            • facebook
                            • google
                              Password icon
                              Signed in as (Sign out)

                              We’ll send you updates on this idea

                              0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
                            • Include 'West Midlands' in the UK county options. It is the second largest Metropolitan County in UK.

                              If being contacted by post, we get incorrect addressing because your system does not allow us to enter the correct UK postal details which in our case is 'West Midlands' NOT biurmingham.

                              1 vote
                              Sign in
                              Check!
                              (thinking…)
                              Reset
                              or sign in with
                              • facebook
                              • google
                                Password icon
                                Signed in as (Sign out)

                                We’ll send you updates on this idea

                                0 comments  ·  Flag idea as inappropriate…  ·  Admin →

                                Hello Mr West.
                                Could you please provide us with more context on this issue? We would like to understand the issue you are facing in more detail in order to resolve it. As of today, we do not surface the regions but more granular constituencies.
                                Please feel free to get back to me directly.

                                Thanks
                                Jonas Huthmacher

                              • Please make "Rotate ads more evenly" the default option instead of "Optimize for clicks" (or allow users to choose which should be default)

                                Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

                                For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

                                6 votes
                                Sign in
                                Check!
                                (thinking…)
                                Reset
                                or sign in with
                                • facebook
                                • google
                                  Password icon
                                  Signed in as (Sign out)

                                  We’ll send you updates on this idea

                                  2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                • Stop making keyword suggestions in "Opportunities" that are immediately disapproved

                                  Stop making keyword suggestions in "Opportunities" that are immediately disapproved and that we can't even request an exception for.

                                  This is just a waste of time and doesn't give confidence in usefulness of keyword suggestions!

                                  1 vote
                                  Sign in
                                  Check!
                                  (thinking…)
                                  Reset
                                  or sign in with
                                  • facebook
                                  • google
                                    Password icon
                                    Signed in as (Sign out)

                                    We’ll send you updates on this idea

                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                    Hi, Tony

                                    Thanks for your feedback.

                                    Could you pls provide some details about this case like your account XID, keyword opportunities adopted, and how they are disapproved? We will deep dive into it and provide updates to you then.

                                  • Hotkey for Advanced Bid Changes "Ctrl+B"

                                    Please add a hotkey for advanced bid changes in the editor. AdWords editor is using Crtl+B.

                                    1 vote
                                    Sign in
                                    Check!
                                    (thinking…)
                                    Reset
                                    or sign in with
                                    • facebook
                                    • google
                                      Password icon
                                      Signed in as (Sign out)

                                      We’ll send you updates on this idea

                                      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                    • Add Automated Rule for Top of Page at the campaign level

                                      We have a few clients who want to dominate the search results for all the keywords in a particular campaign. It is inefficient to have to add a rule to every single keyword in the campaign, and to remember to add the rule to any new keywords added later. Give us a way to add Top of Page at the campaign level instead.

                                      1 vote
                                      Sign in
                                      Check!
                                      (thinking…)
                                      Reset
                                      or sign in with
                                      • facebook
                                      • google
                                        Password icon
                                        Signed in as (Sign out)

                                        We’ll send you updates on this idea

                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                        Hi Mel, there is a way to set keyword rules for all keywords from a specific campaign. Have you tried these steps?

                                        1. Click into the campaign you want to add the keyword rule for so that you are in the ad groups tab reviewing ad groups that only belong to that campaign.
                                        2. Go to the Keywords tab. Now you are reviewing keywords that only belong to your campaign from Step #1.
                                        3. Click Automate > Increase to estimated top of page bid when…
                                        4. Next to “Apply to” make sure that this is selected: “All keywords in this campaign.” This rule will now automatically include all keywords in that campaign, including future keywords that you add later.
                                        5. Continue defining your rule.

                                        Let me know if that works for you.

                                      • Bing Ads Editor - Negative Audiences

                                        Add negative audience lists via Bing Ads Editor

                                        2 votes
                                        Sign in
                                        Check!
                                        (thinking…)
                                        Reset
                                        or sign in with
                                        • facebook
                                        • google
                                          Password icon
                                          Signed in as (Sign out)

                                          We’ll send you updates on this idea

                                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Bulk Uploading

                                          Current Bing Ads editor doesn't support >10,000 changes/additions at a time.
                                          have been facing this problem for few of the large accounts, I think this limit should not be lesser than 50,000 (unlimited changes would be great)

                                          Best,
                                          Ahmad

                                          1 vote
                                          Sign in
                                          Check!
                                          (thinking…)
                                          Reset
                                          or sign in with
                                          • facebook
                                          • google
                                            Password icon
                                            Signed in as (Sign out)

                                            We’ll send you updates on this idea

                                            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                          ← Previous 1 3 4
                                          • Don't see your idea?

                                          Bing Ads Feature Suggestions

                                          Feedback and Knowledge Base