Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. click performance report by msclkid

    Can we get the click performance report by msclkid?

    62 votes
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      19 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

      We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

    • New Bing accounts are getting Blocked without specifying any reason

      Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

      Please address this issue and give specific reasons.
      Few accounts had no campaign. Just added payment methods and they got suspended.

      Please take this issue seriously and at least release some press release regarding this issue.

      34 votes
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        28 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Remarketing list size report

        It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

        46 votes
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          Gathering Feedback  ·  2 comments  ·  Flag idea as inappropriate…  ·  Admin →
        • Add option to pull conversions in mass

          We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

          6 votes
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            1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

            Can you clarify what is meant by pulling in conversions for each campaign? Conversion goals should apply to all campaigns in your account and shouldn’t need to be created per campaign.

          • Show audience overlap between 2-3 select audiences

            Facebook and Google both show overlap of audience, to give an advertiser an idea of degree of incrementality of one audience vs. others.

            1 vote
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              Gathering Feedback  ·  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
            • Negative Keywords From Opportunities

              For keyword suggestionsunder opportunities in ad groups, why not make these keywords you don't want available as a download for negative keywords.

              1 vote
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                Gathering Feedback  ·  0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
              • Include 'West Midlands' in the UK county options. It is the second largest Metropolitan County in UK.

                If being contacted by post, we get incorrect addressing because your system does not allow us to enter the correct UK postal details which in our case is 'West Midlands' NOT biurmingham.

                1 vote
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                  0 comments  ·  Flag idea as inappropriate…  ·  Admin →

                  Hello Mr West.
                  Could you please provide us with more context on this issue? We would like to understand the issue you are facing in more detail in order to resolve it. As of today, we do not surface the regions but more granular constituencies.
                  Please feel free to get back to me directly.

                  Thanks
                  Jonas Huthmacher

                • Stop making keyword suggestions in "Opportunities" that are immediately disapproved

                  Stop making keyword suggestions in "Opportunities" that are immediately disapproved and that we can't even request an exception for.

                  This is just a waste of time and doesn't give confidence in usefulness of keyword suggestions!

                  1 vote
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                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                    Hi, Tony

                    Thanks for your feedback.

                    Could you pls provide some details about this case like your account XID, keyword opportunities adopted, and how they are disapproved? We will deep dive into it and provide updates to you then.

                  • Hotkey for Advanced Bid Changes "Ctrl+B"

                    Please add a hotkey for advanced bid changes in the editor. AdWords editor is using Crtl+B.

                    1 vote
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                      0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                    • Add Automated Rule for Top of Page at the campaign level

                      We have a few clients who want to dominate the search results for all the keywords in a particular campaign. It is inefficient to have to add a rule to every single keyword in the campaign, and to remember to add the rule to any new keywords added later. Give us a way to add Top of Page at the campaign level instead.

                      1 vote
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                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                        Hi Mel, there is a way to set keyword rules for all keywords from a specific campaign. Have you tried these steps?

                        1. Click into the campaign you want to add the keyword rule for so that you are in the ad groups tab reviewing ad groups that only belong to that campaign.
                        2. Go to the Keywords tab. Now you are reviewing keywords that only belong to your campaign from Step #1.
                        3. Click Automate > Increase to estimated top of page bid when…
                        4. Next to “Apply to” make sure that this is selected: “All keywords in this campaign.” This rule will now automatically include all keywords in that campaign, including future keywords that you add later.
                        5. Continue defining your rule.

                        Let me know if that works for you.

                      • Bing Ads Editor - Negative Audiences

                        Add negative audience lists via Bing Ads Editor

                        2 votes
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                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                        • Average Household Income Geo-Targeting

                          AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

                          It would be fantastic if Bing introduces this particular setting

                          12 votes
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                            4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

                            We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

                          • Bulk Uploading

                            Current Bing Ads editor doesn't support >10,000 changes/additions at a time.
                            have been facing this problem for few of the large accounts, I think this limit should not be lesser than 50,000 (unlimited changes would be great)

                            Best,
                            Ahmad

                            1 vote
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                              0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                            • Option to bulk edit/add shared Structured Snippets in Editor

                              It would really help out a big time if there was an option to edit/add shared Structured Snippets in Editor. The implementation of shared Callout extensions helped quite a bit, but it always becomes a hassle trying to create Structured Snippets, as we can only create it in the UI. Takes too much time and would like it to be a one-stop-shop experience.

                              1 vote
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                                0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                              • 1 vote
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                                  0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                • Allow for Automated imports in BAE

                                  I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?

                                  Thank you

                                  2 votes
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                                    0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                  • Bing Ads needs to send every account a Year End Tax Statment

                                    This should be automated at January of Every year where the system send out a year end tax statement of all spend from the account on your platform. Having a official document from MS would be helpful to many businesses and should be considered.

                                    11 votes
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                                      0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                                      We appreciate your feedback. Bing Ads includes tax on every billing statement, if it applies. Can you please clarify why you’re looking for an additional annual statement? Would the same need be met if we enabled you to export the billing charges from the grid? Thank you!

                                    • UET & Goal Migration (Tag Sharing across CIDs)

                                      Allow Agencies to migrate UET Tags and Goals into other accounts that they have access to. So if a UET tag has been created in the agency Shell (by mistake) it can then be moved into the client's account along with the goals. As the client may have already installed the tag before we realise its been setup in the wrong place.

                                      11 votes
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                                        1 comment  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →

                                        We are looking to enable Tag Sharing across CIDs and also have the “delete uet” in backlog. By tackling these two, we should remove this blocker and avoid migration.

                                      • Review Bings Broad Match Algorithm

                                        Bings broad match algorithm has gone downhill quickly and broad match alone is now unusuable for all my clients, one client that sells polytunnels advertised for:

                                        pets,fish BMW, Ford, Caravans, wood, hoovers all of the keyword Polytunnel..

                                        im in the process of requesting recompense, due to this being none fault of my own

                                        4 votes
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                                          0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                        • location checking

                                          Is there any capability of checking locations in mass to resolve the error issue when importing?

                                          1 vote
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                                            0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                                            Hi Collin,

                                            Bing Ads Editor currently doesn’t have a way to check for locations in bulk to resolve the errors. Thanks for your feedback though, we will look into this.

                                            Thanks.

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