Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

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How can we improve Bing Ads to create a better experience?

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  1. Keyword Brand Association Tool

    Hello, I would like to suggest a tool to measure a brand’s association with different keywords against our competitors over time. It could work by looking at a users’ initial search that does not contain a brand name and then subsequent searches that contain brand names. With this we could begin to understand how our efforts lead to people associating our brand with different keywords. Running a tool like this on a regular basis and creating a trend from the results will enable us to see if our brand has become more or less associated with different keywords throughout the…

    43 votes
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    Hi, Nate

    Thanks for your posting this user voice and all the information provided. We’d like to understand more of this scenario and the benefit for online advertising and marketing. Does your business have a MS AM team so that we can work together to reach out to you to clarify the requirement? Thanks.

  2. Competitor sheet

    You should let customer choose competitors in competitors sheet from bing ads. Otherwise you should let customer choose the operating market sector(s) so algorithm works better

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  3. click performance report by msclkid

    Can we get the click performance report by msclkid?

    69 votes
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    23 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →

    We have started investigating the use cases around providing a click performance report by MSCLKID. Please let us know if and how you use this report in other ad platforms today as well as how it does or does not meet your needs.

  4. New Bing accounts are getting Blocked without specifying any reason

    Most of the new Bing ads are getting blocked. I have experienced this 4 times in last 6 months. This is becoming a critical issue for advertisers because we are unable to get the right direction.

    Please address this issue and give specific reasons.
    Few accounts had no campaign. Just added payment methods and they got suspended.

    Please take this issue seriously and at least release some press release regarding this issue.

    39 votes
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    35 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
  5. Remarketing list size report

    It would be great to have a Report on the development of the size of the remarketing lists. The current audience Report does not Show the development of the list size over a selected time period. thanks.

    50 votes
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    Gathering Feedback  ·  2 comments  ·  Flag idea as inappropriate…  ·  Admin →
  6. Average Household Income Geo-Targeting

    AdWords has rolled out for the USA a demographic geo-targeting based on Average Household Income which has proved very for specific products as it allows to target specific areas inside the USA which have a certain average income. This setting is very valuable and it allows to apply bid modifiers to the brackets of the population with the highest CR and the best ROI, as well as excluding the worst performing brackets.

    It would be fantastic if Bing introduces this particular setting

    14 votes
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    4 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →

    We’ve started investigating this feature. In Adwords this feature seems to be geographical location based (e.g. assume everyone in Beverly Hills, CA 90210 is rich). Does this assumption work for your needs?

  7. Transfer funds within the same account

    Provide the option to transfer funds within the same account

    2 votes
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    0 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

    Thank you for this feedback. I’ll be reaching out to you to clarify that this is for the transfer of prepay balances across accounts. Thanks!

  8. Call Extension Conversions

    Currently in Google, you are able to stipulate that a phone call after 5 minutes is a conversion – but currently there is a way to do this on our platform. Ideally, my clients are hoping to be able to track conversions from the Call Extensions, rather than just having a call count.

    81 votes
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    16 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

    We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

    How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?

  9. Use an order ID to minimize duplicate conversions

    Currently, refresh of purchase confirmation page counts as one conversion, and Adwords's solution to that :

    https://support.google.com/adwords/answer/6386790?hl=en

    37 votes
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    Gathering Feedback  ·  2 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
  10. Indicate exact/phrase match types with " " and [ ] symbols

    It would be much easier to see all keyword match types at a glance if the appropriate exact/phrase match-type symbols were used (" ", [ ]). I realize that match type can be indicated in a different column, but we should be able to see in one glance at a keyword what its match type is.

    120 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  11. remember columns

    Please remember the order of the columns I choose. For example, I pretty much always want to see the data in the following order: impr, clicks, ctr%, avg pos, avg cpc, spend, conv, $/conv, conv%.

    If I look at campaign level, show that order. If I look at adgroup, ad the campaign column but still show the data in that order. If I look at keywords, ad campaign and adgroup columns but still show the data in that order. same goes for ads. I'm talking about the data specifically. It's fine to keep show other useful columns that are unique…

    5 votes
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    2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    Hi Clayton,

    Thanks for letting us know. The columns order seems to be getting reset when pulling statistics; we will look into this. Other than this scenario, column order should be persisting, please let us know if otherwise.

    Thanks

  12. Import Adgroups from a Google Account

    It could be a nice idea to be able to import not only the Campaigns from Google, but also only specific Adgroups we select from those Campaigns.

    78 votes
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    2 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

    An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

    A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
    - New ad groups for existing campaigns
    - New ads for existing ad groups
    - New keywords for existing ad groups
    - New negative keywords for existing campaigns and ad groups
    - New negative keyword lists

    As always please let us know your feedback. Thanks!

  13. Allow the option to link Bing Places accounts with Bing Ads accounts

    Allow the option to link Bing places accounts with Bing Ads accounts so that brands with a large number of business can create localized campaigns without having to manually enter location extensions. Google already allows this option, so if Bing wants to be a competitor, this is a feature that needs to be available.

    25 votes
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    4 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    We have started to investigate providing this option. Can you share more details about how you’d expect the integration between Bing Places and Bing Ads to work given your experience with other platforms?

  14. Add option to pull conversions in mass

    We use the same 17 conversions over and over for each of our campaigns that we setup and we would love to have the option to pull in all of our standard conversions in one pull (like Google does for Analytics) so that we don't have to enter the same conversions in manually all the time. It would be great if this could happen on the platform (ideal) or the Bing Ads editor or both (preferrable).

    6 votes
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    1 comment  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  15. Show audience overlap between 2-3 select audiences

    Facebook and Google both show overlap of audience, to give an advertiser an idea of degree of incrementality of one audience vs. others.

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  16. I find I want to track my sales to any keyword so that we can know exactly how to use the keyword effectively to remove ineffective keywords

    I find I want to track my sales to any keyword so that we can know exactly how to use the keyword effectively to remove ineffective keywords.

    1 vote
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    0 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
  17. Include 'West Midlands' in the UK county options. It is the second largest Metropolitan County in UK.

    If being contacted by post, we get incorrect addressing because your system does not allow us to enter the correct UK postal details which in our case is 'West Midlands' NOT biurmingham.

    1 vote
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    0 comments  ·  Flag idea as inappropriate…  ·  Admin →

    Hello Mr West.
    Could you please provide us with more context on this issue? We would like to understand the issue you are facing in more detail in order to resolve it. As of today, we do not surface the regions but more granular constituencies.
    Please feel free to get back to me directly.

    Thanks
    Jonas Huthmacher

  18. Please make "Rotate ads more evenly" the default option instead of "Optimize for clicks" (or allow users to choose which should be default)

    Whenever creating a new ad group (or campaign which requires a default first ad group at the time of creation), the default selection for ad rotation is "Optimize for clicks". It would be great if users could set "Rotate ads more evenly" to be the default selection for every new ad group and campaign.

    For someone who is always testing ad copy (that should b everyone!), this would be a huge difference in campaign creation.

    6 votes
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    2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
  19. Stop making keyword suggestions in "Opportunities" that are immediately disapproved

    Stop making keyword suggestions in "Opportunities" that are immediately disapproved and that we can't even request an exception for.

    This is just a waste of time and doesn't give confidence in usefulness of keyword suggestions!

    1 vote
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    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

    Hi, Tony

    Thanks for your feedback.

    Could you pls provide some details about this case like your account XID, keyword opportunities adopted, and how they are disapproved? We will deep dive into it and provide updates to you then.

  20. Hotkey for Advanced Bid Changes "Ctrl+B"

    Please add a hotkey for advanced bid changes in the editor. AdWords editor is using Crtl+B.

    1 vote
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    0 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
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