Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

Looking for technical support? Please contact the Bing Ads support team.

How can we improve Bing Ads to create a better experience?

(thinking…)

Enter your idea and we'll search to see if someone has already suggested it.

If a similar idea already exists, you can support and comment on it.

If it doesn't exist, you can post your idea so others can support it.

Enter your idea and we'll search to see if someone has already suggested it.

  • Hot ideas
  • Top ideas
  • New ideas
  • My feedback
  1. custom formula columns

    Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

    16 votes
    Sign in
    Check!
    (thinking…)
    Reset
    or sign in with
    • facebook
    • google
      Password icon
      Signed in as (Sign out)

      We’ll send you updates on this idea

      6 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
    • Shared Library (cross-account) - Negative, Audiences etc etc

      We would love to see a shared library which can be used cross-accounts (similar to Google). At the moment this is only available by account.. which is a very slow process. Especially when you have multiple accounts across multiple markets. Please make my dreams come true.

      62 votes
      Sign in
      Check!
      (thinking…)
      Reset
      or sign in with
      • facebook
      • google
        Password icon
        Signed in as (Sign out)

        We’ll send you updates on this idea

        2 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
      • Allow Bing advertisers to target LinkedIn Audiences

        Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.

        182 votes
        Sign in
        Check!
        (thinking…)
        Reset
        or sign in with
        • facebook
        • google
          Password icon
          Signed in as (Sign out)

          We’ll send you updates on this idea

          12 comments  ·  Other  ·  Flag idea as inappropriate…  ·  Admin →
        • Custom Combinations for Audiences

          I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

          At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

          I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

          The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

          20 votes
          Sign in
          Check!
          (thinking…)
          Reset
          or sign in with
          • facebook
          • google
            Password icon
            Signed in as (Sign out)

            We’ll send you updates on this idea

            3 comments  ·  Flag idea as inappropriate…  ·  Admin →
          • Ad customizer

            Please add the Ad Customizer feature like what we have with Google Adwords.

            78 votes
            Sign in
            Check!
            (thinking…)
            Reset
            or sign in with
            • facebook
            • google
              Password icon
              Signed in as (Sign out)

              We’ll send you updates on this idea

              14 comments  ·  Editorial  ·  Flag idea as inappropriate…  ·  Admin →

              Thanks for your feedback on the need for ad customizer style capabilities in Bing Ads. We have started working on this and a beta should be available before the end of the year.

            • delete uet

              Make it so I can delete old UET tags and conversion goals.

              85 votes
              Sign in
              Check!
              (thinking…)
              Reset
              or sign in with
              • facebook
              • google
                Password icon
                Signed in as (Sign out)

                We’ll send you updates on this idea

                18 comments  ·  UET  ·  Flag idea as inappropriate…  ·  Admin →
              • Agency alerts

                Add the posibility to receive email alerts about the balance of your clients in your agency account. Get alert by email when the budget of one of your (prepay) client's budget drops below x euro.

                72 votes
                Sign in
                Check!
                (thinking…)
                Reset
                or sign in with
                • facebook
                • google
                  Password icon
                  Signed in as (Sign out)

                  We’ll send you updates on this idea

                  2 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →

                  We appreciate your feedback. We are working to improve our email notification settings, so that you can control which user receives what category of notifications for which accounts. This would enable you to choose accounts for which you’d like to receive payment related email notifications, for instance.

                  Thank you!

                • Account owners should be able to remove an agency managing their account themselves

                  Account owners should be able to remove any agency managing the account on behalf the owner without having to ask the agency to remove themselves. The fact that account owners don't currently have that ability is concerning.

                  The current process is that the account owner has to go to the agency and ask that their account be released.

                  29 votes
                  Sign in
                  Check!
                  (thinking…)
                  Reset
                  or sign in with
                  • facebook
                  • google
                    Password icon
                    Signed in as (Sign out)

                    We’ll send you updates on this idea

                    6 comments  ·  Billing and Account Management  ·  Flag idea as inappropriate…  ·  Admin →
                  • ad groups with no active keywords / ads

                    It would save so much time if there were flags or alerts in Editor whenever there were ad groups containing no active keywords or ads.

                    119 votes
                    Sign in
                    Check!
                    (thinking…)
                    Reset
                    or sign in with
                    • facebook
                    • google
                      Password icon
                      Signed in as (Sign out)

                      We’ll send you updates on this idea

                      9 comments  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →

                      Ad groups with no ads have been available as Opportunity in Opportunities/Recommendations tab (in pilot). Ad groups with no keywords would be available in Recommendations tab in this April then.

                    • export negative keywords from Shared Library

                      export negative keywords from Shared Library

                      12 votes
                      Sign in
                      Check!
                      (thinking…)
                      Reset
                      or sign in with
                      • facebook
                      • google
                        Password icon
                        Signed in as (Sign out)

                        We’ll send you updates on this idea

                        1 comment  ·  Flag idea as inappropriate…  ·  Admin →

                        We’ve started looking at providing the ability to download negative keyword lists. This should be available in the coming months.

                      • My week starts on a monday. Allow my week report to start on mondays as well.

                        Title says it all. Currently the week starts on a sunday by default and there is no way to change this. I'd like my week to start on mondays, so it's in line with my other reporting.

                        62 votes
                        Sign in
                        Check!
                        (thinking…)
                        Reset
                        or sign in with
                        • facebook
                        • google
                          Password icon
                          Signed in as (Sign out)

                          We’ll send you updates on this idea

                          7 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →
                        • Supply better numbers around "audience ads": how do we know what audiences are automatically targeted? What do those users look like?

                          Supply better numbers around "audience ads": how do we know what audiences are automatically targeted? What do those users look like?

                          2 votes
                          Sign in
                          Check!
                          (thinking…)
                          Reset
                          or sign in with
                          • facebook
                          • google
                            Password icon
                            Signed in as (Sign out)

                            We’ll send you updates on this idea

                            0 comments  ·  API  ·  Flag idea as inappropriate…  ·  Admin →
                          • Negative Keywords From Opportunities

                            For keyword suggestionsunder opportunities in ad groups, why not make these keywords you don't want available as a download for negative keywords.

                            1 vote
                            Sign in
                            Check!
                            (thinking…)
                            Reset
                            or sign in with
                            • facebook
                            • google
                              Password icon
                              Signed in as (Sign out)

                              We’ll send you updates on this idea

                              0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                            • similar audiences targeting

                              Similar audience just like Google AdWords

                              13 votes
                              Sign in
                              Check!
                              (thinking…)
                              Reset
                              or sign in with
                              • facebook
                              • google
                                Password icon
                                Signed in as (Sign out)

                                We’ll send you updates on this idea

                                0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                              • Undo / Back button in Bing Ads Editor

                                Being able to undo things in Bing Ads Editor.

                                7 votes
                                Sign in
                                Check!
                                (thinking…)
                                Reset
                                or sign in with
                                • facebook
                                • google
                                  Password icon
                                  Signed in as (Sign out)

                                  We’ll send you updates on this idea

                                  1 comment  ·  Desktop Editor  ·  Flag idea as inappropriate…  ·  Admin →
                                • Easier Keyword Conflict Removal

                                  When there's a negative keyword conflict, it would save a lot of time to include an automatic "remove negative keyword" button on the window that pops up to show you what the conflicting kw is and at what level. It's time consuming and somewhat aggravating to have to manually hunt down all the the negatives you want to remove. I work with very long lists of negatives and would love a way to make this process easier/quicker.

                                  6 votes
                                  Sign in
                                  Check!
                                  (thinking…)
                                  Reset
                                  or sign in with
                                  • facebook
                                  • google
                                    Password icon
                                    Signed in as (Sign out)

                                    We’ll send you updates on this idea

                                    0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →

                                    We are working on negative keywords conflict recommendation and it would suggest to remove those truly conflict negative keywords or narrow the match type of it. Stay tuned.

                                  • Allow for Automated imports in BAE

                                    I can automatically import adwords campaigns in the bing interface but I cannot do it in BAE. Can this feature be added to BAE?

                                    Thank you

                                    2 votes
                                    Sign in
                                    Check!
                                    (thinking…)
                                    Reset
                                    or sign in with
                                    • facebook
                                    • google
                                      Password icon
                                      Signed in as (Sign out)

                                      We’ll send you updates on this idea

                                      0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                    • TARGETING

                                      I would like to target people base from language but still located in US is this possible?

                                      5 votes
                                      Sign in
                                      Check!
                                      (thinking…)
                                      Reset
                                      or sign in with
                                      • facebook
                                      • google
                                        Password icon
                                        Signed in as (Sign out)

                                        We’ll send you updates on this idea

                                        0 comments  ·  Campaign Management  ·  Flag idea as inappropriate…  ·  Admin →
                                      • Make Audience Targeting Available at Campaign or Account Level

                                        TSA, an elite partner agency, suggested we make audience targeting available at the campaign or account level, whereas its only available at the adgroup level currently. If audience targeting could be set at a higher level, more data could be collected and used to inform the rest of their campaigns. They stated they would use the feature more aggressively, and the learnings from it if it could be leveraged more broadly.

                                        8 votes
                                        Sign in
                                        Check!
                                        (thinking…)
                                        Reset
                                        or sign in with
                                        • facebook
                                        • google
                                          Password icon
                                          Signed in as (Sign out)

                                          We’ll send you updates on this idea

                                          0 comments  ·  Flag idea as inappropriate…  ·  Admin →
                                        • Columns in report Gender and Age

                                          Make possible:
                                          1) to remove a column ad groups in the report Age and Gender to see general statistics in the interface without downloading data
                                          2) to add columns Conversions, CPA and Revenue

                                          24 votes
                                          Sign in
                                          Check!
                                          (thinking…)
                                          Reset
                                          or sign in with
                                          • facebook
                                          • google
                                            Password icon
                                            Signed in as (Sign out)

                                            We’ll send you updates on this idea

                                            4 comments  ·  Reporting  ·  Flag idea as inappropriate…  ·  Admin →

                                            We’ve started working on improving the reporting experience for age, gender and other settings. Stay tuned for more updates.

                                          ← Previous 1 3
                                          • Don't see your idea?

                                          Bing Ads Feature Suggestions

                                          Feedback and Knowledge Base